Core Viewpoint - Zhang Xiaoqin, known as the "first stock of knives and scissors," is facing a crisis with its control at risk, while shareholders Wan Zhimei and Jin Yan have successfully exited by cashing out their shares [1][5]. Group 1: Shareholder Actions - Jin Yan plans to reduce her holdings by up to 540,100 shares, representing 0.36% of the company's total share capital, due to personal financial needs [2]. - Since last year, Jin Yan has repeatedly reduced her stake, with total cashing out exceeding 60 million yuan from May 2024 to January 2025 [2]. - Wan Zhimei sold off her shares shortly after the lock-up period ended, cashing out over 18 million yuan [3]. Group 2: Company Performance and Crisis - Zhang Xiaoqin faced a significant brand trust crisis in September 2022, leading to a 47.28% year-on-year drop in net profit to 41.51 million yuan [5]. - The company's net profit continued to decline in 2023 and 2024, with figures of 25.21 million yuan and 25.04 million yuan, representing decreases of 39.48% and 0.30% respectively [5]. - In Q1 2025, the company reported a net profit of 12.99 million yuan, a year-on-year increase of 69.49%, indicating a potential recovery [5]. Group 3: Control and Governance Issues - The control of Zhang Xiaoqin is precarious, with the major shareholder Zhang Xiaoqin Group facing significant debt issues, including overdue loans exceeding 5.2 billion yuan [6][8]. - As of August 11, 2023, 28.23% of the shares held by Zhang Xiaoqin Group were judicially frozen, with a total of 134 million shares frozen [8]. - Rabbit Jump Chengxiang acquired 18.43% of Zhang Xiaoqin's shares through judicial auction, becoming the second-largest shareholder, and is actively seeking to influence company governance [8][9].

Core Viewpoint - The forced auction of Zhang Xiaoqin shares due to the debt crisis of its controlling shareholder has raised significant attention, highlighting the financial troubles of a historic brand that has been in operation for over 400 years [3][4][10]. Group 1: Company Background and Financial Issues - Zhang Xiaoqin's controlling shareholder, Zhang Xiaoqin Group, has accumulated nearly 6 billion yuan in unpaid debts, leading to the judicial freezing of all shares [4][14]. - The company was once saved by Fuchun Holdings, which acquired a 70% stake for about 100 million yuan, transforming its operations and significantly increasing profitability [6][7]. - After a successful IPO in 2021, Zhang Xiaoqin's market value soared to 46 billion yuan, representing a more than 20-fold increase from the initial investment [7][8]. Group 2: Market Performance and Challenges - Following a viral incident involving product quality, Zhang Xiaoqin's sales on major e-commerce platforms plummeted, with a 21% decline on Alibaba and a 48% drop on Douyin in 2022 [10][11]. - The company's net profit fell by 46% in 2022 and another 33% in 2023, disrupting its previous growth trajectory [11][12]. - Despite attempts to maintain market share through price cuts and increased marketing expenses, the company faced regulatory scrutiny for unethical practices, further damaging its reputation [12][18]. Group 3: Leadership Changes and Future Prospects - In May 2024, a management transition occurred, with younger family members taking over leadership roles, potentially bringing new perspectives to the company [12][14]. - Zhang Xiaoqin's revenue reached 908 million yuan in 2024, marking a 12% year-on-year increase, but net profit remained significantly lower than in previous years [12][14]. - The controlling shareholder's debt crisis has led to speculation about the future of Zhang Xiaoqin, as it may become a target for acquisition by new investors [18][24].

来源：张小泉旗舰店截图 根据财报数据，2024年，张小泉实现营业收入约为9.08亿元，同比增长11.87%；净利润约为2504万元，同比下降0.3%。 净利下滑对于张小泉来说不算陌生。根据过往财报数据，自2021年上市以来，张小泉净利多次出现下滑。2022年，张小泉实现营业收入8.27亿元，同比增长 8.75%；净利润为4149万元，同比下滑47.3%。2023年，张小泉实现营业收入8.11亿元，同比下滑1.82%；净利润2511.83万元，同比下滑39.48%。 就业绩发展等相关问题，北京商报记者尝试联系张小泉方面进行采访，但截至发稿未收到相关回复。 继2022年、2023年净利润下滑之后，2024年，张小泉的净利润依然没有增长。根据最新财报数据，2024年张小泉净利润下滑0.3%。对于当下的张小泉而 言，面临的不只是业绩增长难的问题。控股股东、实控人因债务问题被列为被执行人、限高、控股股东手中张小泉的股权进入司法拍卖程序，控制权面临的 变更风险都让张小泉未来发展面临一定的不稳定性。 下滑的净利润，上涨的营销费用 实控人被列失信被执行人，控股股东手中股票被拍卖背后，是控股股东及实控人面临的债务无法偿还的问题 ...

Core Points - Hangzhou Zhang Xiaoqin Group Co., Ltd. has been executed for 3.13 billion yuan, with total execution amount exceeding 3.8 billion yuan this year, raising concerns about the brand's debt crisis [1][4] - The company claims that it operates independently from its controlling shareholder, Zhang Xiaoqin Co., Ltd., and asserts that the execution will not materially affect its operations [1][4] Group 1 - Hangzhou Zhang Xiaoqin Group was established in January 2001 and is the controlling shareholder of Zhang Xiaoqin Co., Ltd., a listed company [1] - The legal representative, Zhang Zhangsheng, has been restricted from high consumption due to the execution [1] - The brand has faced multiple controversies, including complaints about product quality, specifically regarding knife breakage during use [1][2][4] Group 2 - In March 2023, the company was involved in a public controversy regarding a bone-cutting knife that broke during use, with ongoing investigations into the cause [2] - In October 2023, further complaints were reported about the brand's knives breaking when used to crush garlic, leading to product returns and quality checks [2]