Group 1: Company Overview and Business Strategy - The company focuses on digital transformation and enhancing customer service, expanding its core business capabilities in MRO industrial products and employee benefits, and targeting high-value services [3] - It has served over 60 out of 99 central enterprises, emphasizing its commitment to quality clients [3] - The company aims to enrich its product categories and create a comprehensive procurement service platform, leveraging digital solutions to help clients reduce costs and improve efficiency [3] Group 2: Financial Performance and Profitability - The company is enhancing the gross margin of its MRO business by deploying on-site service personnel to better meet specific industry needs [4][5] - Strategies to improve gross margins include increasing the sales proportion of proprietary brand products and optimizing the product mix [11] - The company has a strong cash flow position, allowing for potential investments and acquisitions while also focusing on shareholder returns through reasonable cash dividends [14] Group 3: Brand Development and Market Positioning - The company is committed to developing its proprietary brand by focusing on diverse office supplies and student creative products, enhancing market segmentation, and collaborating with quality IPs [6][13] - It aims to increase the share of proprietary brand products in B2B office procurement, leveraging its digital procurement platform [6] Group 4: Customer Development and Sales Channels - The company targets high-quality clients such as central enterprises, state-owned financial institutions, and Fortune 500 companies for B2B customer development [7][16] - Sales channels for proprietary brands include various e-commerce platforms like JD.com, Tmall, and Pinduoduo, as well as traditional retail and customized gift channels [15] Group 5: Innovation and Technology Integration - The company is actively integrating AI technology into its procurement services, with the AI model already applied in over 50 business scenarios to enhance procurement efficiency and reduce costs [17] - The company has been recognized in a report for its innovative practices in digital procurement, showcasing its leadership in the industry [17]

Core Viewpoint - Qixin Group showcased its development status and future plans during the 2024 online performance briefing, highlighting steady sales growth and robust development prospects in a complex market environment [1] Performance Review - In 2024, Qixin Group achieved operating revenue of 11.397 billion yuan, with B2B office procurement business revenue reaching 11.352 billion yuan [2] - The company has established itself as a leader in the domestic B2B office procurement sector, serving over 80,000 quality clients and more than 200 major clients, including over 60 central enterprises [2] Core Competitive Advantages - Qixin Group's digital upgrade is a key highlight, with over 50 digital application scenarios launched, enhancing operational efficiency and cost reduction [4] - AI technology has significantly improved customer service capabilities and operational efficiency, reducing manual labor and operational errors [4] Institutional Perspectives - Multiple institutions have given Qixin Group a "buy" rating, with a focus on the company's digital procurement growth and brand development strategies [5][6] - The company is expected to benefit from the increasing penetration of digital procurement in the market, with a projected growth in the B2B service market [6] Investor Interaction - During the Q&A session, the management emphasized the unique advantages in brand building and the company's deep industry experience in B2B digital procurement [7] - Qixin Group announced a cash dividend of 59.42 million yuan for 2023 and a proposed 49.82 million yuan for 2024, totaling 109.24 million yuan over two years, along with a share buyback of 9.6 million shares [7]