证券代码：002301 证券简称：齐心集团 深圳齐心集团股份有限公司 投资者关系活动记录表 编号：2026-001 投资者关系活动类别 特定对象调研 □分析师会议 □媒体采访 业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （ ） 参与单位名称及人员姓名 申万宏源魏雨辰、新华基金蔡春红 时间 2026 年 02 月 28 日 09:30-10:20 地点 公司会议室 交流形式 视频会议 上市公司接待人员姓名 副总经理、董事会秘书王占君，证券事务代表罗江龙 交流内容及具体问答记录 一、公司业务介绍 公司主营业务为 B2B 办公物资集采业务，持续聚焦央企、央管金融机构、政府、世界 500 强等优质大客户，如国家电网、南方电网等能源电力行业客户，农业银行、中国邮政、 等金融保险行业客户，航空工业、中航发等航天军工行业客户，中国石化、中国石油等石油 化工行业客户，中国移动等通讯行业客户，国铁集团、中国中车等运输物流行业，华润、通 用技术等综合行业客户，以及各地政采客户。 作为支撑企业服务运营与管理的核心，齐心数字化运营平台以自动化、AI 智能化为核 心主题，全面推进数智化建设，覆盖了从采购、运营到服务的全链 ...

Group 1: Company Overview and Business Strategy - The company focuses on digital transformation and enhancing customer service, expanding its core business capabilities in MRO industrial products and employee benefits, and targeting high-value services [3] - It has served over 60 out of 99 central enterprises, emphasizing its commitment to quality clients [3] - The company aims to enrich its product categories and create a comprehensive procurement service platform, leveraging digital solutions to help clients reduce costs and improve efficiency [3] Group 2: Financial Performance and Profitability - The company is enhancing the gross margin of its MRO business by deploying on-site service personnel to better meet specific industry needs [4][5] - Strategies to improve gross margins include increasing the sales proportion of proprietary brand products and optimizing the product mix [11] - The company has a strong cash flow position, allowing for potential investments and acquisitions while also focusing on shareholder returns through reasonable cash dividends [14] Group 3: Brand Development and Market Positioning - The company is committed to developing its proprietary brand by focusing on diverse office supplies and student creative products, enhancing market segmentation, and collaborating with quality IPs [6][13] - It aims to increase the share of proprietary brand products in B2B office procurement, leveraging its digital procurement platform [6] Group 4: Customer Development and Sales Channels - The company targets high-quality clients such as central enterprises, state-owned financial institutions, and Fortune 500 companies for B2B customer development [7][16] - Sales channels for proprietary brands include various e-commerce platforms like JD.com, Tmall, and Pinduoduo, as well as traditional retail and customized gift channels [15] Group 5: Innovation and Technology Integration - The company is actively integrating AI technology into its procurement services, with the AI model already applied in over 50 business scenarios to enhance procurement efficiency and reduce costs [17] - The company has been recognized in a report for its innovative practices in digital procurement, showcasing its leadership in the industry [17]

Core Viewpoint - Qixin Group showcased its development status and future plans during the 2024 online performance briefing, highlighting steady sales growth and robust development prospects in a complex market environment [1] Performance Review - In 2024, Qixin Group achieved operating revenue of 11.397 billion yuan, with B2B office procurement business revenue reaching 11.352 billion yuan [2] - The company has established itself as a leader in the domestic B2B office procurement sector, serving over 80,000 quality clients and more than 200 major clients, including over 60 central enterprises [2] Core Competitive Advantages - Qixin Group's digital upgrade is a key highlight, with over 50 digital application scenarios launched, enhancing operational efficiency and cost reduction [4] - AI technology has significantly improved customer service capabilities and operational efficiency, reducing manual labor and operational errors [4] Institutional Perspectives - Multiple institutions have given Qixin Group a "buy" rating, with a focus on the company's digital procurement growth and brand development strategies [5][6] - The company is expected to benefit from the increasing penetration of digital procurement in the market, with a projected growth in the B2B service market [6] Investor Interaction - During the Q&A session, the management emphasized the unique advantages in brand building and the company's deep industry experience in B2B digital procurement [7] - Qixin Group announced a cash dividend of 59.42 million yuan for 2023 and a proposed 49.82 million yuan for 2024, totaling 109.24 million yuan over two years, along with a share buyback of 9.6 million shares [7]