Financial Data and Key Metrics Changes - In Q2 2025, comparable store sales decreased by 3% compared to the prior year period, with a noted decline of 2.2% in the first five weeks of the quarter [11][15] - Revenue for the quarter was $557 million, with a net income of $11 million, or $0.32 per diluted share, and adjusted EBITDA of $130 million, resulting in an adjusted EBITDA margin of 23% [15][18] - The company generated $34 million in operating cash flow during the quarter, ending with $12 million in cash and $443 million in total liquidity [15][18] Business Line Data and Key Metrics Changes - The special events business saw a revenue increase of nearly 10% year-over-year, contributing positively to overall performance [26] - The food and beverage segment experienced improvements due to revamped menu offerings and successful promotions [26][29] Market Data and Key Metrics Changes - The company opened three new stores in Q2 2025, bringing the total new store openings year-to-date to eight, with an expectation of 11 new store openings for the fiscal year [18][19] - The international franchising segment is expected to drive growth, with five more international openings planned over the next six months [19] Company Strategy and Development Direction - The company aims to reinforce a guest-first culture, deliver memorable experiences, and drive growth in sales, cash flow, and shareholder value [9][10] - A focus on marketing, food and beverage improvements, operational excellence, and game offerings is prioritized to enhance customer experience and brand distinctiveness [27][29] - The management acknowledges execution missteps in the past and is committed to rectifying these issues to unlock business potential [21][22] Management's Comments on Operating Environment and Future Outlook - Management recognizes macroeconomic headwinds but believes that delivering value will help the brand prosper [80][81] - The company is optimistic about improving performance in the near term through focused improvements and a back-to-basics strategy [24][26] Other Important Information - The company has a strong balance sheet with no near-term maturities and significant liquidity to invest in its strategy [32] - The management believes the stock is undervalued and sees significant upside potential based on achievable financial results [22][32] Q&A Session Summary Question: Comparable store sales trends for Q3 - Management did not quantify specific numbers but indicated trends are consistent with Q2 [36] Question: Value perception challenges - Management acknowledged confusion in marketing and is working on simplifying messaging to clarify value [38] Question: Margins and reinvestment needs - Management noted that cost increases were due to new units and one-off items, but expects moderation in the second half of the year [44] Question: Marketing investment needs - Management believes current marketing investments are sufficient and will focus on refining the media mix [69] Question: Strategic game pricing changes - Management explained that changes in game pricing were aimed at improving value perception and increasing guest dwell time [62] Question: Brand-specific missteps and competitive environment - Management emphasized the importance of clear communication of value and brand distinctiveness in a competitive landscape [82]

Core Viewpoint - The Hainan Prefecture Cultural, Tourism, and Broadcasting Bureau is implementing a special action plan to strengthen market regulation and risk prevention during the peak tourism season, ensuring a safe and orderly market operation [1][7]. Group 1: Special Action Overview - The special action involves comprehensive inspections across cultural, tourism, and broadcasting sectors, focusing on illegal activities such as the sale of pirated publications and safety violations in crowded venues [3]. - The action includes checks on scenic spots, KTVs, internet cafes, and performance centers for fire safety and electrical safety, with immediate rectification of identified issues [3][5]. Group 2: Enforcement Actions - A total of 113 law enforcement personnel and 12 vehicles were deployed, inspecting 60 establishments, identifying 11 safety hazards, and rectifying 7 on-site [5]. - Two performance venues were ordered to suspend operations, and complaints were addressed, including two public opinion incidents [5]. Group 3: Future Plans - The Hainan Prefecture Cultural, Tourism, and Broadcasting Bureau plans to continue its market regulation efforts by collaborating with multiple departments to prevent and resolve various risks [7]. - The bureau emphasizes a zero-tolerance policy towards issues such as tour guide misconduct and forced consumption, aiming to maintain order in the tourism market [7].