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平台批量假包笔记引流,售假产业疑转移线上,或有水军操作
Nan Fang Du Shi Bao· 2025-06-20 05:55
Core Viewpoint - The article highlights the emergence of a significant online market for counterfeit luxury goods, particularly through social media platforms, where users are promoting "high imitation" luxury bags at drastically reduced prices, often linked to the "Guangzhou Baiyun Leather City" [1][9]. Group 1: Online Counterfeit Market - Numerous users on a well-known social media platform have been found posting similar notes showcasing counterfeit luxury bags, with concentrated posting times and nearly identical content [2][5]. - These posts often direct traffic to third-party platforms where counterfeit luxury items are sold, with prices for items that originally cost tens of thousands of yuan being offered for under 2,000 yuan [5][9]. - The counterfeit goods are marketed as "replicas" or "top factory leather," with sellers claiming they are based in Guangzhou and providing full packaging similar to genuine products [5][10]. Group 2: Water Army and Promotion Tactics - The article discusses the involvement of "water army" accounts that appear to be artificially inflating the visibility of these counterfeit products through coordinated posting and commenting [11][14]. - There are indications that these accounts are part of a larger network, with some users being recruited to promote content for a fee, which raises concerns about the legality and ethical implications of such practices [11][13]. - The presence of numerous similar promotional posts and comments suggests a systematic approach to marketing counterfeit goods, often using misleading tactics to attract potential buyers [7][14]. Group 3: Regulatory Response and Industry Impact - Local authorities have been actively cracking down on offline counterfeit markets, leading some sellers to shift their operations online to evade detection [9][10]. - The article notes that the Guangzhou Baiyun Leather City has faced increased scrutiny, resulting in many vendors transitioning to online sales due to heightened regulatory pressure [9][10]. - Experts suggest that social media platforms need to enhance their technical capabilities to monitor and regulate suspicious activities related to counterfeit goods [1][14].