Core Viewpoint - The article argues that the traditional notion of "growth" in the fast-moving consumer goods (FMCG) industry has become a detrimental obsession, leading to systemic inefficiencies and a collapse of brand value and profitability [1][3][40]. Group 1: Understanding Growth - Growth is often equated with revenue, profit, and market size increases, but these are merely manifestations rather than the essence of growth [4][5]. - The essence of growth lies in the internal order of a company, which must be maintained to counter external chaos [9][12]. - True growth results from internal energy overflowing due to effective management and operational efficiency, rather than external pressures [14][40]. Group 2: Historical Context - The FMCG industry in China experienced a "low-entropy vacuum period" from 1990 to 2015, where external market conditions favored easy growth without the need for internal order [16][18]. - During this period, companies could achieve rapid sales increases simply by expanding production and distribution, leading to a false sense of security regarding growth [22][28]. Group 3: Current Challenges - The industry has transitioned into a phase of "excess," where the previous growth strategies are no longer effective, leading to diminishing returns on investments [31][30]. - Companies are now facing increased internal costs and inefficiencies as they attempt to maintain growth through outdated methods, resulting in a chaotic operational environment [30][32]. Group 4: New Paradigm for Growth - The article proposes a shift from a growth-centric approach to one focused on "matching," where companies must align their offerings with market demands rather than merely pursuing scale [35][38]. - Key strategies include flexible product supply, a combination of push and pull marketing strategies, and maintaining healthy relationships with distributors to avoid excess inventory [36][37]. - The focus should be on internal order and precise market matching, with growth seen as a byproduct of these efforts rather than an end goal [40].

Group 1 - The fifth Trusted Digital Copyright Ecosystem Conference focused on "Digital Copyright Activating the Real Economy," promoting the integration of digital copyright with the real economy to enhance the high-quality development of the fast-moving consumer goods (FMCG) industry [1][3] - Thirteen FMCG companies, including Feitian Shengshi and Jiulongquan, jointly launched digital copyright projects, creating new product forms that integrate digital and physical elements, providing successful case studies for the industry's digital transformation [3] - The importance of creating a favorable digital copyright ecosystem for the development of the digital economy was emphasized, highlighting the need for blockchain technology to enhance transparency in copyright rights information and facilitate the trading and use of digital copyrights [3] Group 2 - The chairman of the Beijing Publishing Copyright Association stressed the need for technological protection of digital copyrights, expressing hope that blockchain technology will bring new opportunities for copyright protection, especially in digital assets [3] - The director of the National Trusted Copyright Chain Operation Center discussed the necessity of developing digital products, goods, and assets, stating that digital copyright is a valuable digital asset with strong linkage capabilities and application scenarios, marking a significant trend in the copyright industry in the digital economy era [3]