中间好几次打开文档，想写，最后又都关掉了。 我太清楚"增长"这两个字在快消人心中意味着什么了。那是信仰，是图腾，是几十年来支撑我们在这个行业摸爬滚打的动力。如果我张口就来一句"增长 是毒药"，岂止是狂妄，简直是大逆不道。 但是站在2026年的这个当口，我们正在目睹一场集体性的、带有悲剧色彩的坍塌：品牌方价盘体系实质性崩溃，数以万计的经销商在深夜核算着那点薄如 蝉翼的利润，无数零售人在各种乱动作后最终还是迎来了关门。 是时候系统阐释一下"增长"这个概念了。我想。 为什么说增长是毒药？ 因为对于很多企业来讲，继续用昨天的增长观来指导明天的生存，那不是在经营，是在加速自杀。 这篇文章，我在心里压了整整两年。 什么叫"秩序的溢出"？ 今天，我想请你先放下手里的报表，关掉那些催命的KPI，跟我一起站在更高的维度，撕开那层被我们神圣化了的——名为"增长"的面纱。 01 首先，我想问一个最简单的问题：到底什么是增长？你可能会说，这还用问吗！增长是营收、是利润，是市场规模的增加。 确实，在绝大多数人的概念里，增长就是企业各种经营数字的增加。 但，这些只是增长的表现，不是增长的本质。要理解增长的本质，首先要搞清，企业到底是什么 ...

洞见 （ DJ00123987 ） —— 不一样的观点，不一样的故事， 3000 万人订阅的微信大号。点击标题下 蓝字 " 洞见 " 关注，我们将为您提供有价值、有意思的延伸阅读。 作者： 幽兰 来源： 国学文化 （ID: gxwh001） 执于一念，便会受困于一念。 ♬ 点上方播放按钮可收听洞见主播韩丹朗读音频 林语堂先生曾言： "生活的智慧在于，逐渐澄清滤除那些不重要的杂质，而保留最重要的部分。" 人到中年，总感觉生活仿佛按下了快进键。 整理房间：方寸之间，藏着生活的智慧。 中年人的生活，往往是从一间凌乱的屋子开始失控。 我们忙着工作、忙着生活，忙着照顾家人，忙着为生计奔忙。 很多时候，都是一抽身望去，才惊觉，阳台堆着换季的衣服，书桌摆满凌乱的杂物，厨房的角 落积着厚厚的油污…… 这些看似不起眼的杂物，实则都在消耗着我们的精力，拉低着生活的品质，在不知不觉中占满 了我们身心全部的空间。 工作的压力接踵而至，琐碎的烦恼没完没了，上有老下有小的责任重重抗在肩上。 走着走着，内心会不断涌起焦虑和迷茫，不知道该往哪里走，也不知道整日的忙碌为几何。 可实际上，越是繁杂冗乱的当下，越要整理心境、整理状态、整理行囊。 ...

Group 1 - The importance of a reasonable elimination mechanism within teams to maintain vitality and combat bureaucracy, emphasizing that employee longevity is not always a positive indicator [1] - The necessity of having a correct direction for efforts, highlighting that financial gain should not be the sole motivation for entrepreneurship, but rather a pursuit of ideals [3][4] - The critical role of research and development (R&D) in fostering innovation, asserting that both large and small companies need to prioritize R&D to remain competitive in the knowledge economy [4][5] Group 2 - The need to combat entropy through continuous effort, as individuals and teams may become complacent after overcoming challenges [6][9] - The principle of equality among employees and management, stressing the importance of fair assessment and accountability in fostering a respectful work environment [11] - The necessity for decisive leadership, especially in challenging situations, while also promoting collective decision-making to enhance team cohesion [12][13]

Core Insights - The article discusses the challenges of succession in private enterprises in China, emphasizing that not all entrepreneurs can successfully pass on their businesses to the next generation due to internal conflicts and the struggle for wealth distribution [1][4] - It highlights the successful succession strategy of Huawei under Ren Zhengfei, who has established a governance structure that allows for multiple successors, ensuring the company's longevity [3][12] Group 1: Succession Challenges - The concept of "wealth does not last beyond three generations" reflects the difficulties faced by entrepreneurs in ensuring their legacy [1] - Internal disputes often arise from the significant financial interests involved in business succession, leading to familial conflicts [1][4] Group 2: Huawei's Succession Model - Ren Zhengfei's approach to succession involves a well-defined governance structure and collective leadership, which mitigates the risks associated with relying on a single individual [3][9] - Huawei has 127,909 employee shareholders, creating a broad base of potential successors who are aligned with the company's core values [3][11] Group 3: Importance of Core Values - The article emphasizes that the foundation of a company's long-term stability lies in the acceptance of its core values by successors, which is more critical than merely transferring power [9][11] - A strong corporate culture, combined with effective governance mechanisms, facilitates smooth succession and continuity in business operations [9][11] Group 4: Cultural and Ethical Considerations - The article argues that cultural values and ethical considerations are essential for sustainable business practices, as material resources are finite while cultural values can endure [11][12] - It suggests that a focus on collective well-being over individual gain can lead to more resilient and enduring enterprises [7][12]

Core Insights - The world is at a historical turning point characterized by three major shifts: the Fourth Industrial Revolution, China's transition from demographic dividends to innovation dividends, and the accelerated process of the great rejuvenation of the Chinese nation [1] Group 1: Technological Evolution - The current era is marked by exponential growth in technological innovation, which is a fundamental aspect of survival and evolution [2] - The concept of entropy in organizational management is crucial, as companies must avoid entropy to maintain vitality and innovation [4][5] - Companies like Huawei implement strict management practices to prevent entropy, ensuring a dynamic and efficient organizational structure [4] Group 2: Innovation Networks - Innovation thrives in liquid networks, where interactions and collaborations are frequent, similar to molecular interactions in water [6][9] - Major cities facilitate innovation due to their dense networks of interactions, which enhance the likelihood of idea generation [9][11] Group 3: Entrepreneurial Strategies - Entrepreneurs must align with overarching trends, particularly during challenging times, to seize growth opportunities [12][13] - Historical industrial revolutions provide insights into future growth sectors, with the current focus on AI and other emerging technologies [18][22] - The importance of strategic focus is emphasized, where companies should concentrate resources on core areas to achieve competitive advantages [24] Group 4: Customer Value and Market Dynamics - The VCT value model illustrates that customer value is derived from the total value of a product divided by the sum of time and price costs [29] - Understanding customer demand intensity is essential for businesses to tailor their offerings effectively [33][36] Group 5: Hard Technology and Investment - China possesses a significant advantage in engineering talent, which can lead to increased efficiency in sectors like innovative pharmaceuticals [56] - The need for patient capital is highlighted, as long-term investments are crucial for the development of hard technology sectors [59][62] - The eight key areas of hard technology investment include AI, biotechnology, and new materials, which are expected to experience exponential growth [62] Group 6: Evolutionary Strategies - Companies should learn from biological strategies, such as adapting to low-resource environments and seizing opportunities when they arise [46][47] - The importance of collaboration and innovation in achieving competitive advantages is underscored, drawing parallels with natural ecosystems [52][53] Group 7: Conclusion and Future Outlook - The article emphasizes the need for companies to understand the boundaries of success and to adopt strategic directions that align with market trends [69][71] - The integration of economic, social, and knowledge values is essential for sustainable growth and contribution to national rejuvenation [71]

Core Points - The article discusses the significance of the "Xiaoman" solar term, which is the eighth of the twenty-four solar terms, marking the second solar term of summer, starting on May 21, 2025 [2][3] - "Xiaoman" symbolizes the maturation of crops, with different regions having their own specific crops that signify this period, such as barley and oilseed rape in the Jiangnan region, and wheat and peas in the northern regions [2][3] - The term "Xiaoman" reflects a balance of fullness without overflow, indicating the growth stage of crops and the relationship with rainfall [3][4] Summary by Sections - **Crops and Maturation**: In regions like Beijing, Liaoning, and Shandong, cherries are maturing, while lychees are being harvested in Fujian and Guangdong. The term "Xiaoman" is associated with the growth of winter wheat and other summer crops, which begin to fill out but are not yet fully mature [3][4] - **Cultural Significance**: The article highlights the philosophical implications of "Xiaoman," suggesting that it embodies the wisdom of ancient agricultural practices and reflects a cultural understanding of balance, as seen in the transition to the next solar term "Mangzhong" [4][5] - **Philosophical Insights**: The concept of "Xiaoman" is linked to traditional Chinese philosophy, emphasizing moderation and the idea that excess can lead to loss, as illustrated by the saying "water full will overflow" [4][5]