户外旅游

Search documents
中产玩户外的尽头,是老年徒步团?
虎嗅APP· 2025-05-04 03:06
以下文章来源于三联生活实验室 ,作者tweety 三联生活实验室 . Never Bored 城市Cool Guy生活样本 本文来自微信公众号: 三联生活实验室 ,作者:tweety,题图来自:AI生成 从今年开始,打工人的旅游赛道越来越卷了,他们不比花费有多高,景点有多少,而是开始卷体力。 "与其在五星酒店里躺着或吃自助,还要自我解释为是在花钱买奖励;不如开发一种最有干劲的旅游方式, 直接用拉爆自己来激发多巴胺的分泌。 " 于是,有人打飞的全国巡游马拉松,还有人把斯巴达勇士赛的奖牌当成朋友圈的时尚单品……现在最狠的打工人,则盯上了老年户外团。"比中产更懂 徒步、溯溪、越野跑的老炮,其实是夕阳红老年团。" 图源: coconut 起初,"00后误入老年旅游团"冲上热搜,引发无数年轻人效仿。"低价老年团可能会以免费礼品为噱头,把大爷大妈带去玉石、银器、保健品的市场, 引导他们消费。但我时刻警惕购物陷阱,只想领到免费鸡蛋,最好再认个爱做媒的干妈,解决一下单身多年的个人问题。" 除了一日游、国内游、出国游之外,在老年团庞杂的分支之下, 老年户外团,成了令中产最眼馋的时髦旅游方式。 图源: coconut 报名了老年 ...
中产玩户外的尽头,是老年徒步团?
Hu Xiu· 2025-05-03 02:08
从今年开始,打工人的旅游赛道越来越卷了,他们不比花费有多高,景点有多少,而是开始卷体力。 "与其在五星酒店里躺着或吃自助,还要自我解释为是在花钱买奖励;不如开发一种最有干劲的旅游方式,直接用拉爆自己来激发多巴胺的分泌。" 于是,有人打飞的全国巡游马拉松,还有人把斯巴达勇士赛的奖牌当成朋友圈的时尚单品……现在最狠的打工人,则盯上了老年户外团。"比中产更懂徒 步、溯溪、越野跑的老炮,其实是夕阳红老年团。" 图源:coconut 起初,"00后误入老年旅游团"冲上热搜,引发无数年轻人效仿。"低价老年团可能会以免费礼品为噱头,把大爷大妈带去玉石、银器、保健品的市场,引 导他们消费。但我时刻警惕购物陷阱,只想领到免费鸡蛋,最好再认个爱做媒的干妈,解决一下单身多年的个人问题。" 除了一日游、国内游、出国游之外,在老年团庞杂的分支之下,老年户外团,成了令中产最眼馋的时髦旅游方式。 图源:coconut 报名了老年户外团之后,最抠门的年轻人只用花费四十元起步的报名费,就能买断整个周末的玩乐预算。 在半车的姨姨奶奶当中,有人负责背炒锅,有人负责带食材,一路上你只负责张开嘴被投喂,你吃的越多越香,她们才越高兴;剩下的叔叔大爷们, ...
挖野菜,穷人和野人都赢了
3 6 Ke· 2025-04-29 04:06
Group 1 - The core idea of the article revolves around the rising trend of foraging for wild vegetables among young people, which has become a popular outdoor activity and a form of social currency [1][12] - The activity of foraging is characterized by its low cost and high experiential value, aligning well with the consumption preferences of the younger generation [6][10] - The phenomenon of foraging has led to a significant increase in related tourism activities, with a 50% rise in searches for "farm + seasonal picking" since March and a 47% year-on-year increase in tourism heat for experiences involving wild vegetable foraging during the Qingming holiday [1] Group 2 - Foraging is seen as a more spontaneous and unpredictable experience compared to traditional farm activities, providing a sense of adventure and engagement with nature [5][10] - The appeal of foraging lies in its accessibility, allowing individuals from various economic backgrounds to participate without the need for expensive equipment [7][10] - The article highlights the potential for the "wild vegetable economy" to evolve into a broader trend, but also raises concerns about the sustainability of such trends in the face of past experiences with similar outdoor activities [14][18] Group 3 - The article discusses the challenges faced by the outdoor industry, including the rapid rise and fall of trends like camping, which saw a significant decline in consumer interest and business viability [15][16] - It emphasizes the importance of quality management and service in sustaining interest in outdoor activities, as many businesses have failed to maintain their appeal after initial popularity [19][20] - The potential for seasonal activities beyond foraging is noted, suggesting that local governments and businesses could explore new forms of experiential tourism throughout the year [20]