房多多(DUO.US)盘前跌3.25%，报3.27美元。消息面上，国家统计局今日公布8月份商品住宅销售价格 变动情况统计数据，8月份，一线城市新建商品住宅销售价格环比下降0.1%，降幅比上月收窄0.1个百分 点；二线城市新建商品住宅销售价格环比下降0.3%，降幅收窄0.1个百分点；三线城市新建商品住宅销 售价格环比下降0.4%，降幅扩大0.1个百分点。8月份，一线城市二手住宅销售价格环比下降1.0%，降幅 与上月相同；二线城市二手住宅销售价格环比下降0.6%，降幅扩大0.1个百分点；三线城市二手住宅销 售价格环比下降0.5%，降幅与上月相同。(格隆汇) | DUO 房多多 | | | | --- | --- | --- | | 3.380 4 -0.160 -4.52% | | 收盘价 09/12 16:00 美东 | | 3.270 + -0.110 -3.25% | | 盘前价 09/15 04:27 美东 | | ■ 24 24 9 同 ♥ 12 1 | | ● 快捷交易 | | 最高价 3.890 | 开盘价 3.720 | 成交量 125.98万 | | 最低价 3.260 | 昨收价 3.540 ...

9月11日，由中国企业评价协会、清华大学房地产研究所、北京中指信息技术研究院主办，北京中指信 息技术研究院中国房地产TOP10研究组承办的"2025中国房地产品牌价值研究成果发布会暨第二十二届 中国房地产品牌发展高峰论坛"在北京举行。会上，中指研究院发布《2025中国房地产品牌价值研究报 告》《2025中国房地产服务品牌价值研究报告》。 上述报告认为，中国房地产销售服务企业品牌呈现出以下几个特点："十四五"房地产销售服务企业利润 规模下降、品牌强度趋弱，导致品牌价值持续调整。从单一赛道向多元业务延伸，构建丰富的品牌生 态。品牌传播从单一渠道向新媒体矩阵转变，传递品牌温度。大数据与人工智能促进品牌管理，助力建 立全周期品牌管理体系研究组评价产生了中国房地产销售服务领先品牌。 与会专家认为，当前品牌企业顺势而为，主动适应房地产发展新模式，向轻重并举转型，通过产品力与 服务力双提升，打造顺应时代发展和消费者需要的"好房子"；把握新发展机遇，持续进行品牌战略调 整，在代建、住房租赁、商业运营等领域寻找服务与运营品牌价值的突破与提升，实现高质量品牌建 设。 《2025中国房地产品牌价值研究报告》显示，2025中国房地产 ...

本报讯(记者陈潇)9月11日，由中国企业评价协会、清华大学房地产研究所、北京中指信息技术研究院 主办，北京中指信息技术研究院中国房地产TOP10研究组承办的"2025中国房地产品牌价值研究成果发 布会暨第二十二届中国房地产品牌发展高峰论坛"在北京举行。 南光置业有限公司(以下简称"南光置业")此次荣获"2025中国房地产公司品牌价值TOP10(央企)"等荣誉。 在现场，南光置业有限公司营销总监张远向《证券日报》记者表示，南光置业作为驻澳央企中国南光集 团有限公司旗下的全资子公司，品牌价值的底色来自"驻澳央企"这个独特的身份和责任使命，南光置业 在践行社会责任的过程中被越来越多的业主和客户所认可。 张远表示，在确保产品交付品质，保持高质量发展等核心业务以外，公司积极投身于乡村振兴事业，并 且通过澳门央企的身份属性和资源优势，召集了很多澳门及各项目所在地的社团、业主参与到帮扶行动 中来，践行"造血式"帮扶，切实在资源导入、教育帮扶等方面帮助甘肃临夏、云南禄劝等地的乡村振兴 发展，让越来越多人看到公司的品牌担当。 2025年以来，中央和监管部门频繁发声释放政策利好，并持续落地具体举措，各地也积极出台政策落实 中央精 ...

Core Insights - The 2025 China Real Estate Brand Value Research Conference highlighted the ongoing challenges and transformations within the real estate service industry, emphasizing the need for brands to focus on quality and operational excellence rather than mere scale [1][4]. Brand Valuation - Despite facing challenges, the average brand value of leading national property service companies reached 12.458 billion yuan, a year-on-year increase of 2.58%, while regional brands averaged 1.968 billion yuan, up 1.35% [4]. - The slowdown in brand value growth reflects a shift from "scale worship" to "quality recognition," indicating that future brand value accumulation will depend more on operational service capabilities and genuine value creation [4]. - State-owned enterprises demonstrated more resilient brand values, with average annual compound growth rates of 3.07% and 2.64% for central and local state-owned enterprises, respectively, outpacing private enterprises [4]. Brand Performance - The average revenue and net profit of central state-owned enterprises increased by 10.35% and 18.04%, respectively, indicating stronger profitability compared to local and private enterprises [5]. - The brand composite score for property service companies declined for the first time, dropping by 0.05 percentage points to 58.18%, highlighting a need for deeper brand potential exploration [6]. Brand Challenges - The public's awareness of property service brands has evolved, leading to a pronounced "Matthew effect" where top brands gain more value while smaller companies struggle with brand identity and competition [6]. - Issues such as lack of transparency, inadequate service, and information opacity have contributed to a decline in brand reputation and trust within the industry [7]. Capital Market Performance - The Tobin's Q ratio for listed property companies decreased from 1.84 to 1.36 between 2022 and 2024, indicating a weakening effect of brand value on actual corporate value [8]. - In the first half of 2025, 35 listed property service companies announced cash dividends totaling approximately 14.5 billion yuan, marking a historical high [8]. Brand Strategy - The brand construction process has evolved from dependency to independence, focusing on core service quality as a competitive advantage [9][10]. - Many property companies still lack a robust brand strategy, leading to ineffective brand management and a failure to leverage brand value effectively [11]. Future Directions - The "14th Five-Year Plan" emphasizes that brand development will transition from a supportive role to a core competitive element, essential for overcoming price wars and establishing differentiated advantages [12]. - Companies are encouraged to enhance service quality and develop clear brand strategies to strengthen their market position [12]. Brand Communication - Property companies are advised to adopt a multi-faceted approach to brand communication, focusing on storytelling, knowledge sharing, visualization, and situational marketing to enhance brand perception [17][18][19][20]. - The establishment of community-based operations aims to improve interaction with homeowners, enhance service quality, and build a positive brand image [21]. Industry Trends - The real estate sales service sector has seen a decline in brand value, with the average brand value for national sales service companies dropping to 4.485 billion yuan, a decrease of 12.01% year-on-year [22]. - The shift from single-channel to multi-channel brand communication reflects the need for a comprehensive brand management system that leverages digital tools and data analytics [23][24].