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经济大省新亮点丨江苏:“足球+”撬动全域消费新增长
Xin Hua Wang· 2025-07-29 05:16
Group 1 - The "Football+" effect in Jiangsu has significantly boosted overall consumption, with a single match attracting over 60,000 attendees and generating more than 38 billion yuan in related spending since May [1][2] - Jiangsu's total retail sales of consumer goods reached 23,949 billion yuan in the first half of the year, marking a 5% year-on-year increase, accounting for 9.8% of the national total [1][2] - The success of the "Su Super" league reflects Jiangsu's continuous efforts to optimize the business environment and meet market demands, leading to innovative economic practices [1][3] Group 2 - The "Su Super" league has created new consumption opportunities, with local businesses adapting to the influx of visitors, such as extending operating hours and enhancing service offerings [2][3] - Jiangsu's third industry value added grew by 5.9% in the first half of the year, with a notable increase in service sector electricity consumption by 15.5% since the league's inception [3][4] - The integration of sports, culture, and tourism has led to innovative marketing strategies, such as free access to attractions for ticket holders and themed events to attract visitors [4][5] Group 3 - The "Su Super" league has not only attracted sports fans but also business interests, with companies like BMW establishing operations in Nanjing, leveraging the league's popularity for investment opportunities [5][6] - Local governments are focusing on transforming the league's popularity into sustainable economic growth by enhancing city image and optimizing the business environment [5][7] - The league has fostered community engagement, with various local initiatives encouraging participation from all demographics, thus broadening the economic impact [7]