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上半年入境客增38.5%,300场活动将开启今年上海之夏
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-02 14:51
21世纪经济报道记者 易佳颖 上海报道 一是品牌参与度广,今年首创国内外知名品牌打造"上海之夏"城市定制活动。其中,露露乐蒙将其标志 性的年度盛事"夏日乐挑战"上海赛融入活动。据介绍,今年的上海区域进阶赛将于8月2日再次登陆安义 路,把繁华商圈的马路变成有趣的"运动场"。 二是活动形式丰富,例如,IP跨界方面,上影集团将孙悟空、哪吒、黑猫警长等经典动画IP的跨界融合 和科技化、沉浸式的消费场景,持续探索文旅商体展融合的创新路径。三是精准对接需求,面向年轻二 次元客群,首创"上海之夏国际动漫月",实现三大顶级动漫展会联动。面向时尚潮流爱好者,2026春夏 上海时装周预计吸引超8万行业精英及数千海外嘉宾,汇聚百余场新品发布首秀。 与此同时,"上海之夏"国际消费季作为以促进暑期入境消费为主的城市活动品牌,在以往境外游客的痛 点上,也将在今年推出一批针对性的新措施、新服务。其中,在离境退税服务方面,6月底上海已出台 《上海市优化离境退税消费环境行动方案(2025—2027年)》,从完善网点布局、丰富商品供给、提升 便利化水平、优化服务环境等4方面提出16项举措。目前全市已开通1391个离境退税商店,较去年底增 加近一 ...
泡泡玛特营收首破百亿;海底捞不想只卖火锅;始祖鸟称产品中的PFAS符合标准丨品牌周报
36氪未来消费· 2025-03-30 12:06
Group 1 - The core viewpoint of the article highlights the aggressive growth targets set by Pop Mart, which has achieved a significant revenue milestone of over 10 billion yuan for the first time, with a net profit growth of nearly 200% to 3.4 billion yuan [2][3] - Pop Mart's success is attributed to the frequent emergence of blockbuster IPs and rapid growth in overseas markets, with 17 IPs generating over 1 billion yuan each, and plush toys showing remarkable growth of 12% year-on-year [3][4] - The company's overseas revenue has doubled, rising from 16.9% in 2023 to 38.9% in 2024, with a focus on expanding in Southeast Asia, North America, and Europe [4] Group 2 - Haidilao is diversifying its brand portfolio by launching multiple sub-brands, including 11 new restaurant brands, to alleviate growth pressure as its main brand faces stagnation [5][6] - The company has seen low single-digit growth in revenue and net profit for 2024, with a decline in average customer spending, prompting a search for new growth avenues beyond hot pot [6][7] - Despite internal entrepreneurial efforts, Haidilao's sub-brands currently contribute only 1% to overall revenue, raising questions about their ability to scale in a competitive market [7] Group 3 - Nongfu Spring's aggressive pricing strategy with its green bottle water has significantly impacted competitors like Yibao and Wahaha, capturing a market share of 9% shortly after launch [11][12] - The competitive landscape has intensified, with Yibao and Wahaha adjusting their strategies in response to Nongfu Spring's market entry, leading to a decline in Yibao's revenue for the first time in three years [12][13] - Despite gaining market share, Nongfu Spring's revenue from bottled water products has decreased by 21.3%, indicating a trade-off between market share and profitability [12] Group 4 - Xiangpiaopiao's attempt to upscale its product offerings has faced backlash due to a significant price increase, reflecting the challenges traditional brands face in transitioning to higher-end markets [15][16] - The pricing controversy highlights the struggle of established brands to redefine their image amidst rising competition from fresh tea beverage brands [16][17] Group 5 - TOP TOY, a brand under Miniso, has announced plans for global expansion, aiming for overseas sales to account for over 50% of its revenue within five years, supported by a budget of 10 billion yuan [25] - Bawang Tea Ji has submitted an IPO application, reporting a GMV of 29.5 billion yuan and a net profit of 2.515 billion yuan for 2024, marking a significant milestone in the new tea beverage sector [26] - China Duty Free Group reported a 36% decline in net profit for 2024, reflecting ongoing challenges in the duty-free industry [27]