作者 | 钟艺璇 36氪获悉，专注于沉浸式全景娱乐体验服务的「唯壹文化」近期完成千万级天使轮融资，投资方为善贾投资（海南）有限公司。本轮融资将用于沉浸式全景 项目开发、自有IP运营等关键业务。 唯壹文化成立于2023年，目前有两大核心业务板块，分别是沉浸式全景娱乐体验项目、围绕自有IP《青绿宇宙》的系列开发。 近年来，唯壹文化通过IP授权、运营、宣发、票务总代等一体化服务，协助包括主题公园、大型策展在内等多个沉浸式娱乐生态成功落地，例如哈利波 特"禁忌森林"、侏罗纪世界主题公园、深圳K11、西安大城志美食幻城、庆余年主题展等。另外，唯壹文化还预计孵化并开发自有IP，目前已与《青绿宇 宙》著作权公司签订战略合作协议，达成IP版权共享共同进行影视IP的孵化、制作、商业转化应用。 主办哈利波特"禁忌森林"中国首展 2025年10月1日，哈利波特"禁忌森林"中国首站即将落地深圳，唯壹文化是联合主办方。 作为全球顶级IP，目前有关哈利波特系列开发可大致分为四个板块——以环球影城代表的"魔法世界"、东京，伦敦的"片厂巡游"、新加坡的"魔法幻境"，以 及近期深圳最热门的哈利波特"禁忌森林"。 哈利波特"禁忌森林"中国首站选 ...

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The younger generation is actively reshaping the cultural consumption landscape, seeking immersive experiences and quick content consumption to meet their emotional and informational needs [5][6] - The rise of immersive experiences, fragmented learning, and fast-food content reflects the changing preferences of young consumers [5][6] Summary by Sections 1. Immersive Experience - Young consumers increasingly prioritize emotional connections in their consumption, seeking immersive experiences that resonate deeply and create lasting memories [14] - The immersive performance market has seen significant growth, with a market size reaching 3,029 million in 2023, projected to grow further [20] - Interactive narratives and real-life engagement in entertainment, such as escape rooms and immersive theater, are popular among young audiences [31][32] 2. Female Narratives - The rise of female narratives in film and television has gained significant attention, marking 2024 as a "year of feminist cinema" with multiple successful female-led projects [49] - Young audiences are increasingly evaluating media based on the presence of female perspectives and narratives [53] - The emergence of all-female variety shows and female comedians has enriched the content landscape, encouraging more women to voice their experiences [56][61] 3. Spiritual Utopia - There is a growing demand for content that offers emotional healing and a break from the fast-paced lifestyle, leading to the popularity of slow variety shows [68] - Documentaries and cultural slow shows provide audiences with a sense of connection and relaxation, addressing the need for mental wellness [72][79] 4. Fragmented Learning - Podcasts have become a significant medium for young people, with 1.5 billion listeners in China, as they seek deeper insights and knowledge during their fragmented time [102] - The podcasting landscape is thriving, with a 63.3% increase in platform users, indicating a shift towards more substantial content consumption [102] 5. Fast-Food Content - The trend of fast consumption is evident in the rise of short dramas and quick content formats, catering to the need for instant gratification among young audiences [123] - The short drama market is projected to grow significantly, reflecting the demand for quick entertainment options [128]