中新网四川新闻12月16日电 近日，"德信杯·智竞未来"高校智力竞技联赛在电子科技大学成都学院圆满 落幕。本次赛事吸引川内多所高校135名学生同台竞技，涵盖剧本杀、三国杀等热门智力运动项目，为 学子搭建了交流比拼的平台。 据赛事主办方德信竞技统计显示，本次报名学生中65%以上为首次参与校级智力竞技活动，这一数据印 证出智力运动在高校群体中具有广阔推广空间与成长潜力。不少参赛者坦言，学业之余参与此类赛事， 既获得难得的"专注训练"机会，又在团队协作中提升了沟通能力，丰富了课余文化生活。 近年来，成都智力运动领域发展势头迅猛，已逐步形成规范化、年轻化产业发展趋势，智力竞技正成为 城市青年文化重要组成部分。此前，成都已成功举办多项国家级、省级智力运动赛事，相关产业扶持政 策持续完善，为高校智力竞技文化推广奠定良好基础。 "大学阶段是培养逻辑思维与自我管理能力的关键时期，规范、安全的智力竞赛可为学生提供多元化成 长助力。"德信竞技负责人表示，本次与电子科技大学成都学院的合作是一次成功尝试，未来将继续深 耕高校场景，与更多川内高校建立长期合作，持续推广健康规范的智力竞技文化。(完) 据了解，本次赛事由德信竞技主办、电子 ...

Core Insights - The article highlights a shift in Chinese consumer behavior from material purchases to experiential consumption, indicating a new economic engine focused on service consumption [4][6] - Service consumption in China has reached 46.8% of total consumption, showing significant growth potential compared to developed countries where it stands at around 60% [4][6] - Expanding service consumption is presented as a pragmatic approach to stabilize economic growth and improve people's livelihoods [4][6] Group 1: Strategies for Expanding Service Consumption - The first strategy involves relaxing entry barriers to allow more social capital into sectors like elderly care, childcare, cultural tourism, and housekeeping, as well as introducing international quality medical and educational models [5][6] - The second strategy focuses on integrating various business formats to enhance consumer experiences, utilizing digital technology, cultural content, and physical spaces to create immersive experiences [6][7] Group 2: Long-term Implications - Service consumption is characterized as a long-term benefit rather than a short-term stimulus, with the potential to contribute significantly to high-quality economic development as supply becomes richer and income stabilizes [7]

Core Insights - The younger generation is constructing a new spiritual world on an emotional level, moving away from the lofty ideals of previous generations and building their own "abstract world" within a digital and communal context [2][5][6] - "Molecular communities" have emerged, characterized by small yet cohesive groups that foster emotional connections and a new type of "emotional economy" centered around shared experiences [2][12] - The phenomenon of emotional expression and community building is reshaping how individuals find meaning and belonging, indicating the arrival of a "new emotional economy era" [2][8][12] Emotional Economy and Community - The younger generation engages in activities like concerts and fan culture, which serve as emotional outlets and create a sense of being seen and shared experiences [2][10] - These activities are not merely escapism; they provide a space for emotional connection and community, contrasting with the isolation often felt in daily life [9][12] - The rise of "2.5D" spaces, where virtual and real-life interactions blend, highlights the need for communal experiences that affirm identity and belonging [10][11] Cultural Shifts and Ideological Changes - The shift from grand narratives to personal, relatable experiences reflects a broader cultural change, where young people prioritize concrete, everyday realities over abstract ideals [5][6] - The concept of "playing with abstraction" signifies a departure from traditional belief systems, leading to the creation of a "godless transcendent world" that is unique to the younger generation [6][7] - Shanghai's cultural landscape, characterized by its openness to new ideas and practices, has become a hub for this new generation's cultural expressions, particularly in the realm of "2D" and "2.5D" cultures [20][21][23] Challenges and Future Directions - Despite the emotional connections formed in these communities, there is a concern that they may not translate into meaningful engagement with the real world, leading to a cycle of escapism [2][9][33] - The challenge lies in whether these "molecular communities" can evolve into a cohesive cultural collective that integrates into broader societal structures [19][26] - The potential for new cultural expressions and narratives that resonate with the younger generation's experiences remains an open question, as they navigate their identities in a rapidly changing world [34][35][36]

Core Insights - The article discusses the trend of emotional consumption among young people in China, highlighting how they engage in purchasing items that provide emotional satisfaction and personal fulfillment [1][2][3] Group 1: Emotional Consumption Trends - Young consumers are increasingly purchasing items, referred to as "谷子" (Goods), which represent not just products but also emotional experiences and connections to their interests [2][3] - Activities such as buying blind boxes, attending concerts, and participating in themed markets are popular among young people as they seek emotional companionship and psychological satisfaction [3][4] Group 2: Online and Offline Experiences - The combination of online and offline experiences forms a comprehensive emotional holiday for young consumers, where they share their experiences on social media after participating in activities [4] - The cycle of experiencing, recording, and sharing emotions creates a warm connection among young people, transforming them from mere consumers into "editors of emotions" [4] Group 3: Rational Consumption - Young consumers are beginning to adopt a more rational approach to their spending, focusing on quality over quantity and ensuring that their purchases align with their true interests [5][6] - Regulatory measures are being implemented to address issues in the blind box market, including guidelines for transparency in odds and restrictions on sales to minors [6]

Core Insights - The article highlights a significant shift in consumer spending from traditional retail to experiential purchases, indicating a growing preference for experiences over material goods [1][3][11] Consumer Behavior - In major shopping centers, traditional retail areas are experiencing a decline in foot traffic, with some areas seeing a nearly 40% drop in customer visits, while entertainment venues are thriving [3][5] - The overall retail sales growth rate for social consumer goods in the first eight months of the year is only 3.4%, contrasting sharply with the booming cultural and entertainment market [3][5] - Consumers, particularly younger individuals, are increasingly valuing experiences, such as attending concerts or participating in immersive activities, over purchasing physical items [5][7][11] Experience Economy - The rise of the "experience economy" is evident, as businesses adapt to consumer preferences by offering lifestyle-oriented services rather than just products [11][12] - Retailers are transforming their spaces to create comfortable environments that encourage longer visits, which can lead to increased sales [12][14] - Technological advancements, such as AR fitting rooms and mobile payments, are enhancing the experience economy, making it easier for consumers to engage and purchase [14][16] Economic Impact - The experience economy is not only revitalizing local economies but also creating new job opportunities in sectors like tourism, culture, and entertainment, with a reported 21% increase in employment in these areas compared to the previous year [16][18] - Innovative roles, such as immersive experience designers, are emerging as businesses focus on creating engaging and interactive consumer experiences [18] Government Initiatives - Governments are recognizing the importance of the experience economy and are implementing policies to encourage spending on experiences, such as paid leave and cultural consumption vouchers [18][20] - The article discusses the potential for experience-based spending to serve as a new economic driver, emphasizing the need for creativity and engagement in consumer offerings [18][20]

Core Insights - The article highlights the transformation of Yunmeng County's night economy through innovative cultural and tourism integration, attracting significant visitor engagement and boosting local employment opportunities [1][5][6]. Group 1: Cultural and Economic Development - The Yunmeng Museum has invested nearly 50 million yuan since 2022 to enhance visitor experience with AR technology and immersive exhibits, leading to a cultural consumption shift from mere viewing to purchasing, with creative product sales exceeding 4 million yuan in the first seven months of the year [3][5]. - The Xiangyun Bay area features 257 ancient buildings restored in various architectural styles, attracting over 2.4 million visitors from January to July, with nighttime consumption accounting for 72% of total spending [3][5]. Group 2: Employment and Community Impact - The cultural tourism boom has created over 1,800 jobs in Xiangyun Bay, with 75% of positions filled by local residents, and temporary roles during festivals adding over 500 jobs [5][6]. - Local residents are experiencing a return to their hometowns for employment opportunities, with stories of increased income from new ventures such as traditional clothing shops [5][6]. Group 3: Integration of Tradition and Modernity - The article emphasizes the successful blend of historical elements with modern entertainment, such as AR interactions in museums and night events in Xiangyun Bay, which enhance cultural engagement and economic vitality [6][7]. - The overall narrative illustrates how Yunmeng County is leveraging its historical assets to create sustainable economic growth and community well-being [6][7].

Core Insights - The article argues that third and fourth-tier cities present significant wealth opportunities that are often overlooked due to perceptions of lower consumer power compared to first and second-tier cities [1][47][50] Group 1: Investment Opportunities - Many successful business models from first and second-tier cities can be replicated in third and fourth-tier cities, where competition is lower and investment costs are reduced [5][50] - The consumer behavior in third and fourth-tier cities shows a strong tendency for "follow-the-trend" consumption, making it easier to introduce new concepts [5][50] Group 2: Replication Strategies - **Food and Beverage**: Replicating popular dining concepts from first and second-tier cities can attract young consumers in third and fourth-tier cities [8][9] - **Health and Fitness**: Establishing well-equipped gyms can fill a gap in the market, as health consciousness is rising among younger demographics [12][13] - **Retail Innovations**: Introducing modern retail formats like convenience stores and fresh supermarkets can significantly improve the shopping experience [15][16] - **Education and Training**: There is a demand for educational services, including tutoring and skill training, which remains underdeveloped in smaller cities [20][21][24] - **Entertainment and Leisure**: Creating social venues and entertainment options can cater to the lack of recreational activities in these areas [25][27] - **Marriage and Social Services**: There is a notable absence of marriage and social platforms, presenting an opportunity to introduce these services [27][28] - **Home Services**: The demand for reliable home services is high, and replicating successful models from larger cities can quickly build a customer base [32][33] - **Local Internet Business**: Leveraging e-commerce and social media marketing can help local businesses thrive in third and fourth-tier cities [35][37] - **Elderly Care**: The aging population in these cities creates a market for elder care services, which are currently lacking [39][40] - **Platform Thinking**: Transitioning from small businesses to platform-based models can yield greater financial returns [44][45] Group 3: Conclusion - The article concludes that third and fourth-tier cities are often underestimated as wealth generation areas, and the key to success lies in replicating proven business models rather than creating unique concepts [47][48][50]

Group 1 - The core viewpoint of the article highlights the rise of emotional consumption among young people, driven by a sense of emptiness and the need for self-satisfaction in their purchasing decisions [2][3][4] - Emotional consumption has become a significant part of the contemporary consumer landscape, moving beyond niche choices to mainstream acceptance [2][4][6] - The shift in consumer logic from practicality to emotional satisfaction reflects a broader societal trend where material needs are met, allowing individuals to seek joy and belonging through their purchases [4][6][12] Group 2 - The rise of emotional consumption is attributed to two main factors: the abundance of material life and the psychological pressures faced by young people [4][7] - Young consumers are increasingly prioritizing emotional value alongside traditional utility in their purchasing decisions, indicating a shift in the hierarchy of needs [6][12] - The emotional economy in China is projected to grow significantly, with the market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [12][18] Group 3 - Emotional consumption can be categorized into three main types: self-pleasing, social, and addictive consumption [13][14] - Self-pleasing consumption focuses on personal emotional satisfaction, with products like fragrances serving as a means of self-care and emotional investment [14] - Social consumption acts as a bridge to connect individuals, with products like escape room experiences and collectible items fostering a sense of community and belonging [15][16] Group 4 - Addictive consumption is characterized by a compulsive need for certain products, such as blind boxes, which create a cycle of emotional highs and lows [16][17] - Brands that understand and cater to the emotional needs of consumers are positioned to thrive in this evolving market, emphasizing the importance of emotional connection over traditional product durability [17][18] - The competition among brands is shifting from product functionality to emotional resonance, with successful brands effectively addressing the anxieties and desires of young consumers [17][18]

Core Viewpoint - The article discusses the development of immersive red tourism projects that combine historical research with innovative cultural displays, providing valuable insights for the revitalization of red resources and enhancing the quality of red cultural tourism [1][2]. Group 1: Internal Logic of Immersive Red Tourism - The core logic of immersive red tourism is based on cultural identity, industrial upgrading, and the goal of promoting revolutionary education, forming a closed loop of "spirit-material-system" [2]. - Immersive red tourism projects aim to create both economic and cultural benefits by transforming the experience from passive observation to active participation, allowing visitors to engage deeply with red culture [2][3]. Group 2: Cultural and Historical Value - Immersive red tourism projects leverage rich red cultural resources, transforming visitors from "observers" to "participants," which enhances their emotional connection to national identity and cultural recognition [3]. - For example, in the project "Following the Commander to Attack the County," participants engage in a simulated battle, fostering a sense of collective identity and national cohesion [3]. Group 3: Economic Impact - Immersive red tourism projects are driving innovation in the "tourism+" model in revolutionary old areas, acting as a new engine for regional economic development [4]. - These projects activate local red tourism resources and contribute to economic growth through infrastructure investment, job creation, and the sale of unique products [4]. Group 4: Quality Control and Sustainability - The development and operation of immersive red tourism projects have become crucial for enhancing tourism experiences and brand marketing, but there are concerns about over-entertainment and neglecting the cultural essence [5]. - Recommendations for sustainable development include balancing seriousness and entertainment, ensuring content integrity, focusing on human-centered design, and innovating operational management models [5].

Group 1: Economic Trends - The article discusses how certain industries can thrive during economic downturns, indicating that market demand persists but may shift in form [2] - High-cost consumption is transitioning to a focus on cost-effectiveness, with consumers becoming more rational in their purchasing decisions [3][4] Group 2: High Cost-Performance Consumption - Brands like Pinduoduo, Miniso, and Mixue Ice City exemplify the rise of high cost-performance consumption, which meets consumer expectations for value without compromising quality [3][5] - The growth of live-streaming e-commerce reflects a strong consumer demand for low-cost products, with top influencers achieving sales exceeding 100 million in a single session [6][7] Group 3: Emotional Consumption - Emotional consumption is emerging as a response to increased psychological stress, with products and experiences designed to provide emotional relief gaining popularity [8][9] - The pet industry is highlighted as a significant area of emotional consumption, with the market expected to exceed 300 billion yuan in 2024, driven by the growing trend of pet ownership as a source of emotional support [9] Group 4: Self-Improvement Investment - There is a surge in demand for self-improvement, as individuals seek to acquire hard skills to combat job insecurity and economic uncertainty [10][12] - Online education and skill training are becoming attractive options for many, as they offer quick entry into new fields and enhance job competitiveness [11][13] - The development of a self-improvement ecosystem is underway, encompassing online platforms, personal courses, and knowledge-sharing communities [14]