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东莞外贸“破局”!
Guang Zhou Ri Bao· 2025-05-21 19:23
Group 1: Trade Dynamics and Market Response - The adjustment of tariffs between China and the US has led to a surge in production and shipping activities among Dongguan's foreign trade companies, with reports of container shortages and increased shipping costs [1][2] - Companies are actively working to fulfill US orders while simultaneously exploring new markets, indicating a shift from a single-market focus to a more globalized approach [1][3] - The Dongguan government has initiated plans to support local enterprises in linking and promoting their products in domestic markets, including a special live-streaming event for "export to domestic sales" [3][8] Group 2: Transformation Strategies - Companies like Dongguan's Jollybaby are transitioning from export to domestic sales, signing significant contracts with platforms like JD.com, which has resulted in rapid sales turnover [2][3] - The shift from pure OEM (Original Equipment Manufacturer) to brand development is becoming a trend, with companies registering their own brands to gain pricing power and mitigate risks associated with tariffs [5][6] - Dongguan's foreign trade enterprises are increasingly adopting a dual strategy of exploring Southeast Asian manufacturing while enhancing their domestic e-commerce presence [6][7] Group 3: Economic Outlook and Policy Support - Dongguan's foreign trade is projected to reach approximately 1.39 trillion yuan in 2024, with cross-border e-commerce transactions expected to hit 91.29 billion yuan, reflecting a robust growth trajectory [8][9] - The local government has outlined a plan to stabilize foreign trade growth, aiming for a 30% export share to Belt and Road Initiative countries by 2027, while promoting the transformation of foreign trade enterprises [8][9] - Recommendations for companies include enhancing market research, optimizing product design, and leveraging e-commerce platforms to build brand awareness and adapt to domestic consumer trends [9]