Core Insights - The event "Digital Commerce Promoting Agriculture and Harvest Celebration" was launched in Qingdao, Shandong Province, highlighting the role of e-commerce in agricultural development [1] - Na Mei, founder of Huatiandiji Biotechnology Co., Ltd., was recognized as an outstanding agricultural e-commerce influencer in Shandong for her contributions to the rose e-commerce sector [1] Company Highlights - Huatiandiji's flagship product, "Rose Bud Liquid," ranks as the top product in the pure dew/bud water category on Douyin, achieving record sales during live broadcasts [1] - Over the past three years, the company has generated sales exceeding 200 million yuan, significantly benefiting over a thousand local flower farmers [1] Industry Impact - The initiative aims to enhance the digital and brand development of the Pingyin rose industry, promoting local products to a global audience [1] - The recognition of Na Mei and her company underscores the effectiveness of e-commerce in driving rural revitalization and agricultural brand building [1]

Core Viewpoint - The rose industry in Yongdeng County, Gansu Province, is experiencing a flourishing season, with significant contributions to local economy and employment through rose cultivation and processing [1][5]. Group 1: Company Overview - Gansu Dongfang Tianrun Rose Technology Development Co., Ltd. is a provincial high-tech enterprise that integrates rose seedling cultivation, planting, acquisition, research and development, processing, and sales [5]. - The company has established standardized processing workshops and advanced rose extraction production lines, producing products such as rose essential oil, rose pure dew, and rose jam, with an annual output value exceeding 30 million yuan [5]. - The company employs a "company + base + farmers" model, benefiting 198 poverty alleviation households with annual labor remuneration reaching over 7 million yuan [5]. Group 2: Industry Impact - Yongdeng County's rose planting area accounts for approximately 42% of the national total and nearly one-third of the global total, contributing significantly to Gansu's agricultural identity alongside "Tianshui Huaniu Apple" [5]. - The county has over 100,000 acres of rose cultivation, producing more than 25.8 million kilograms of fresh flowers annually, with an annual output value of about 600 million yuan, benefiting over 50,000 farming households with an average income increase of over 12,000 yuan per household [5]. Group 3: Power Supply Support - The State Grid Lanzhou Power Supply Company has focused on the power supply needs of the rose core production area, continuously upgrading the distribution network and enhancing power supply capacity [6]. - A dedicated power supply mechanism for the rose season has been established, ensuring efficient power supply and reducing costs for processing enterprises during peak production periods [9]. - In response to urgent power needs, the company has implemented a "green channel" for electricity supply, enabling rapid construction and extension of power lines to support local businesses [7].