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以花为媒,“赏花经济”为发展增色
Zhong Guo Jing Ji Wang· 2026-02-28 01:16
更长远来看,"赏花经济"不仅为城乡发展增添色彩,更日益成为助力乡村振兴、建设生态文明的重要抓 手。当赏花经济摆脱"季节魔咒",真正融入现代化产业体系建设与城乡发展规划,那些绽放于田野山间 的花朵,方能成为常开不败的"致富花""幸福花"。 春游正当时,莫负好时光。这个春天,期待更多人能走出家门,赴一场花海之约。(中国经济网 臧梦 雅) 然而,单纯的赏花活动容易受到季节与游客审美疲劳的影响,陷入"花期爆满、花谢空城"的窘境,而且 难以持续创造经济价值。赏花经济的本质是体验经济,其核心在于为游客提供感官享受和情感满足。美 丽的花海固然可以吸引游客驻足,但真正能让游客流连忘返的,往往是那些隐藏在花海背后的细节,赏 心悦目的环境、贴心便捷的服务,以及独具特色的文化体验。 "花期"或许短暂,但赏花经济的活力可以常新。推动赏花经济发展,不妨以"赏花"为引,把功夫用 在"花"外。纵向拓展,意味着突破季节"限定",将花期价值延伸至全年。在河南,一些地方主动延 伸"赏花+"产业链,强化科技支撑,探索运用多种工艺制作玫瑰精油、玫瑰纯露、玫瑰花茶等产品, 将"能看的玫瑰"变成"能用的玫瑰""能喝的玫瑰"。横向融合,则力求打破行业边界 ...
新华视点丨设施农业振兴路 黄土塬上新图景
Xin Hua Wang· 2026-01-24 07:15
Core Viewpoint - Gansu Province is advancing its agricultural sector through innovative operational models and technology, moving away from traditional farming methods to achieve large-scale and tech-driven rural revitalization. Group 1: Facility Agriculture Development - The modern facility agriculture industry park in Zhang County, Gansu, features over 70 modern greenhouses, showcasing collaboration between Jimo District of Shandong and Zhang County to empower local economies and increase income for residents [1]. - The "enterprise + cooperative + farmer" operational model implemented in the industry park generates over 1.5 million yuan annually for village collectives, serving as a benchmark for modern agricultural transformation and rural revitalization in Zhang County [3]. - Weiyuan County has developed a facility vegetable planting area of 5,600 acres, with a core demonstration area of 2,000 acres, creating a distinctive industrial belt along the Weihe River [5]. Group 2: Technological Integration in Agriculture - The Yino International Flower Port in Linxia City features a 200,000 square meter smart greenhouse that integrates high-tech facilities, achieving a 90% cut flower rate for AB-grade roses through precise control of light and nutrients [6]. - The smart sorting equipment at the flower port can grade 9,000 fresh-cut roses per hour, improving efficiency by 7 to 9 times compared to manual sorting, highlighting the effectiveness of technology in agriculture [6]. - The flower port has established a complete industrial chain from planting to processing and sales, developing deep-processing products like rose essential oil and expanding sales channels through e-commerce, reaching both domestic and international markets [8].
让农民“旅游饭”吃得更香
Ren Min Ri Bao Hai Wai Ban· 2026-01-13 08:49
Core Viewpoint - The integration of agriculture, culture, and tourism in Xuanhan County has significantly enhanced local economic development, providing new income opportunities for farmers and promoting sustainable tourism practices [5][9]. Group 1: Agricultural Development - Xuanhan County has leveraged its agricultural resources to create a robust platform for the integration of agriculture and tourism, focusing on ecological planting and breeding industries [6]. - The county has developed various specialty agricultural bases, including rose, plum, and blueberry farms, which not only attract tourists but also increase local employment and income [6][7]. Group 2: Cultural Integration - The county has incorporated local cultural elements, such as Ba culture and Tujia culture, into tourism products, creating unique attractions like the Luojia Dam Archaeological Museum [8]. - Interactive experiences at cultural sites allow visitors to engage with local traditions, enhancing the overall tourist experience [8]. Group 3: Tourism Impact - The tourism sector has become a vital engine for local economic growth, with various forms of tourism, including rural, ecological, and red tourism, flourishing in the region [9]. - The opening of new tourist accommodations, such as the "Ban Mountain·Qi Inn," has stimulated local agricultural product sales exceeding 1 million yuan and boosted collective economic income by 100,000 yuan [10].
夯实中国式现代化的“三农”底座
Ren Min Ri Bao· 2025-12-28 22:17
Core Insights - The year marks the conclusion of the "14th Five-Year Plan" and the final year of the five-year transition period for consolidating poverty alleviation achievements and effectively connecting with rural revitalization [1] - The Chinese government emphasizes the importance of rural revitalization and agricultural development as the foundation for modernization, ensuring that there is no large-scale return to poverty [1] Agricultural Production - Grain production in China is projected to increase from 1.3657 trillion jin in 2021 to 1.42975 trillion jin by 2025, with per capita grain availability rising from 483 kg to over 500 kg [2] - Despite facing challenges such as drought and heavy rainfall, national grain production has increased by 16.75 billion jin compared to the previous year [2] Agricultural Resilience and Technology - The integration of good land, good seeds, good opportunities, and good practices has strengthened agricultural resilience, with over 1 billion mu of high-standard farmland established and a crop seed coverage rate exceeding 96% [3] - Agricultural technology innovation has contributed over 64% to grain production, placing China among the top ranks globally in agricultural technology [3] Industry Competitiveness - The development of a strong operational system and competitive capabilities is crucial for building an agricultural powerhouse, as highlighted by the potential of the flower industry in Yunnan [4] Rural Development and Employment - The establishment of employment support workshops in rural areas has enabled over 10,000 people to find jobs close to home, with various industries creating micro-factories to provide local employment opportunities [11] - The income of the rural population in poverty-stricken areas has been steadily increasing, with the average disposable income growing at an annual rate of 7.8%, outpacing the national rural average [12] Infrastructure and Public Services - The construction of rural infrastructure, such as 5G connectivity and elderly care facilities, has improved living conditions and public services in rural areas [8] - The integration of cultural and tourism activities in rural areas has attracted significant numbers of visitors, enhancing local economies [10] Modern Agricultural Systems - The establishment of over 100,000 large-scale agricultural processing enterprises has generated approximately 1.8 trillion yuan in revenue, reflecting the modernization of agricultural systems [6] - New industries and business models, such as leisure agriculture and rural e-commerce, are thriving, with online retail of agricultural products increasing by 9.5% year-on-year [9]
昆明:“旅居热”扮靓乡村颜值,鼓了村民“钱包”
Xin Lang Cai Jing· 2025-12-25 19:23
Core Insights - The article highlights the growing demand for travel and residence in rural areas of Kunming, where local villages are integrating agricultural, cultural, and tourism resources to create unique experiences that enhance both the aesthetic appeal of the villages and the income of the villagers [1] Group 1: Tourism and Economic Impact - From January to October this year, Yunnan province received 690 million tourists, with 4.16 million engaged in travel and residence, surpassing the total for the previous year and setting a new record [1] - Anning Bajie, known for its rose cultivation, has seen villagers like Liu Yanfen earn nearly 40,000 yuan from rose sales during the flowering season, significantly improving their economic situation [2] - Haiyan Village, with a history of 600 years, has revitalized its economy by introducing new business models such as homestays and cafes, attracting over 3 million visitors in 2024 and generating 1.05 billion yuan in consumption [5] Group 2: Employment Opportunities - The introduction of deep processing products like rose cakes and rose oil in villages has increased the average annual income of villagers by over 30,000 yuan [2] - The "Village Broadcasting Courtyard" initiative has allowed villagers to sell agricultural products directly to broader markets, increasing their annual income by 20,000 to 30,000 yuan [6] - In 2024, the agricultural processing industry in Kunming is expected to pay 6.767 billion yuan in wages to farmers, contributing to a total income increase of 10.188 billion yuan for villagers [6] Group 3: Innovative Business Models - Yan Ta Village has transformed abandoned houses into a combination of guesthouses and educational spaces, attracting significant tourist interest and generating over 1 million yuan for the village [3] - The integration of local resources and the development of experiential projects, such as ecological robot research and cultural studies, have created diverse income streams for villagers [3][4] - The focus on "characteristic positioning, experiential transformation, and brand marketing" has allowed local agricultural products to reach wider markets, enhancing their value [6]
新疆和田地区坚持“生态产业化、产业生态化”发展路径:沙漠种玫瑰 治沙又致富
Ren Min Ri Bao· 2025-09-15 04:18
Core Insights - The article highlights the successful integration of rose cultivation in the desert region of Xinjiang, which not only contributes to ecological restoration but also enhances local economic development [1][2][3] Group 1: Economic Impact - The rose cooperative in Yutian County has expanded to cultivate 30,000 acres of roses, providing stable employment for over 30 villagers [1] - The expected rose production in Yutian County for 2024 is over 12,000 tons, with an average output value of 3,975 yuan per acre, benefiting 4,238 households [2] - The total output value of rose cultivation in the Hotan region reached 110 million yuan last year, with projections exceeding 284 million yuan this year [3] Group 2: Ecological Benefits - The Yutian desert rose has a unique growth pattern that helps stabilize sand dunes and improve the ecological environment by reducing wind erosion [2] - The planting of 100,000 rose plants contributed to the ecological restoration efforts along the edge of the Taklamakan Desert [1] Group 3: Industry Development - The rose industry has diversified from simple cultivation to include over 70 derivative products, such as essential oils and rose tea, marketed through a cooperative-e-commerce-farmer model [2] - The Hotan region is also developing other medicinal plants, with a total planting area of 740,000 acres, contributing to a comprehensive agricultural industry chain [3]
沙漠种玫瑰 治沙又致富(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-15 00:27
Core Insights - The article highlights the development path of the Hotan region in Xinjiang, focusing on the integration of ecological sustainability and economic growth through the cultivation of desert roses [1][2]. Group 1: Ecological and Economic Impact - The cultivation of the Yutian desert rose effectively stabilizes shifting sands and improves the local ecology, with 100,000 rose plants planted in a desert area to combat sand encroachment [2]. - The rose planting area in Hotan has expanded significantly, with an expected production of over 12,000 tons in 2024, generating an average output value of 3,975 yuan per mu, benefiting 4,238 households [2][3]. - The region's total rose planting area reached 85,700 acres, with a reported output value of 110 million yuan last year, projected to exceed 284 million yuan this year [3]. Group 2: Industry Development and Diversification - The rose industry has evolved from simple cultivation to diversified deep processing, producing over 70 derivative products such as essential oils, flower tea, and rose-flavored bread, marketed through a "cooperative + e-commerce + farmers" model [2][3]. - The Hotan region is also focusing on differentiated development with other desert plants, such as medicinal herbs, covering 740,000 acres, contributing to a shift from "sand harm" to "sand benefit" [3]. - The establishment of two traditional Chinese medicine industrial parks and four large-scale planting bases is part of a broader strategy to create an integrated industry chain from planting to processing and sales, providing stable employment for 12,600 people and flexible jobs for 53,500 others [3].
新疆和田地区坚持“生态产业化、产业生态化”发展路径 沙漠种玫瑰 治沙又致富(砥砺奋进七十载 天山南北谱华章)
Ren Min Ri Bao· 2025-09-14 22:09
Core Insights - The article highlights the successful integration of rose cultivation in the agricultural practices of the Yutian County, Xinjiang, which not only contributes to ecological restoration but also enhances local economic development [1][3][4] Group 1: Economic Impact - The Yutian County rose production is projected to exceed 12,000 tons in 2024, with an average output value of 3,975 yuan per mu, benefiting 4,238 households [2] - The total rose planting area in the Hotan region has reached 85,700 acres, generating a revenue of 110 million yuan last year, with expectations to surpass 284 million yuan this year [3] - The rose industry has diversified from simple cultivation to over 70 derivative products, including essential oils and rose tea, marketed through a "cooperative + e-commerce + farmers" model [2] Group 2: Ecological Benefits - The Yutian desert rose has a rapid growth rate, forming flower ridges that can effectively block wind and reduce soil erosion, contributing to ecological stability [2] - The planting of 100,000 rose plants was part of a successful ecological restoration effort along the edge of the Taklamakan Desert, showcasing the dual benefits of sand control and economic gain [1][2] Group 3: Community Development - The rose cultivation initiative has created stable employment for 12,600 individuals and flexible job opportunities for 53,500 people in the region [3] - The integration of rose elements into local landscape design has enhanced the aesthetic appeal of rural areas, promoting eco-tourism and community engagement [2][3]
玫瑰纯露,凭什么火出圈?
洞见· 2025-07-12 10:50
Core Viewpoint - The article emphasizes the importance of hydration for skin health, stating that 90% of skin problems are caused by dehydration, and highlights the effectiveness of rose-based skincare products in addressing these issues [8][10][19]. Group 1: Skin Issues and Solutions - Many individuals experience various skin problems such as dullness, sensitivity, and large pores, which are indicators of severe dehydration [6][8]. - The article suggests that proper skincare products, particularly those containing rose water and essential oils, can significantly improve skin hydration and overall appearance [10][13][19]. Group 2: Product Recommendations - The article recommends specific products, including BISUTANG Damascus Rose Water, which is praised for its hydrating and soothing properties, and is described as a "miracle water" [19][23]. - Another highlighted product is Anfany Rose Essential Oil, which is noted for its rapid absorption and ability to enhance skin moisture, making it suitable for all skin types, especially oily skin [33][40][102]. Group 3: Pricing and Promotions - The BISUTANG rose water is priced at 73 yuan per bottle, with a promotional offer of 59 yuan for two large bottles, totaling 1000ml [26][29]. - The Anfany rose essential oil is offered at a competitive price of 69 yuan for one bottle, with discounts for multiple purchases [66][72].
苹果+玫瑰 “链”出更多“文旅果”
Si Chuan Ri Bao· 2025-06-27 22:29
Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]