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理疗养生
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年轻人迷上养生,理疗商家如何接招?
第一财经· 2025-08-08 13:19
Core Viewpoint - The rise of the wellness and therapy industry reflects a shift in consumer behavior, particularly among younger generations, who are increasingly prioritizing health and wellness as part of their lifestyle choices [1][6][16]. Group 1: Industry Growth and Trends - The demand for wellness services, such as traditional Chinese therapies, is growing rapidly, with a nearly 30% year-on-year increase in leisure massage outlets and over 45% growth in traditional Chinese massage establishments projected by March 2025 [1]. - The consumer demographic is shifting, with over 50% of leisure users being post-95s, indicating a significant change in the consumer base [7]. - The wellness industry is experiencing a transformation in service offerings, integrating dining and social experiences, such as tea and massage combinations, to enhance consumer engagement [7][9]. Group 2: Consumer Behavior and Preferences - Young consumers are redefining health and wellness through their spending, with a notable preference for experiences that combine relaxation and social interaction [6][9]. - The trend of "working hard while maintaining wellness" is evident, as young professionals seek therapeutic services to alleviate stress from their demanding work schedules [2][3]. - Female consumers are particularly focused on the benefits of wellness services for sleep improvement and emotional relief, driving market segmentation and service upgrades [9]. Group 3: Digital Transformation and Innovation - The wellness industry is undergoing a digital transformation, with over 40% of female users opting for online platforms to book relaxation services, highlighting the importance of online presence [12]. - New business models are emerging, such as flexible payment options and online pre-sales, which cater to the younger generation's preference for low-commitment purchases [12][15]. - The integration of AI and data analytics in service delivery is expected to enhance operational efficiency and customer satisfaction in the wellness sector [15][17]. Group 4: Future Outlook - The massage and therapy industry is projected to exceed 730 billion by 2026, with online user penetration expected to surpass 45%, indicating robust growth potential [15]. - The future of the industry will be characterized by increased standardization, diversification of service offerings, and the establishment of unique brand identities that resonate with consumer values [15][16][17].