活动现场共分为五大区域，特邀名医专家在义诊区现场坐诊，为群众提供问诊、开方等服务，普及 中医养生知识。中医特色专长展示区呈现针灸、推拿等传统技艺，特色理疗体验区让群众免费体验艾 灸、拔罐等服务，传统功法教学互动区带动学习八段锦、太极拳等，中医药文化体验市集则展示道地药 材、中药茶饮等产品，让民众近距离接触中医药。（记者 李丽 通讯员 张新明） 近日，聊城东阿县长寿谷聚医坊一早就热闹起来，"长寿之乡 助力健康"中医生活化大型义诊活动 暨志愿服务项目启动仪式举行。活动聚焦中医药文化传承与民生健康服务，通过"仪式启动+义诊体 验"的形式，推动中医走进日常生活。全省首个集中汇聚中医特色疗法、中医理疗和非遗传承技术的中 医特色街区"东阿聚医坊"正式亮相。当天，来自山东省中医院、聊城市中医院等专家进行义诊，吸引上 千名居民参与。 ...

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades driven by the "Healthy China 2030" strategy and rising health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2][6]. Market Size and Trends - By 2026, the user base in the massage and foot therapy industry is projected to reach approximately 250 million, with nearly 30 billion orders and a transaction value exceeding 730 billion [2]. - The industry has entered a stable and mature development phase, with online platforms becoming a crucial part of its growth [2]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the industry, driven by the aging population, increased demand for body care, and chronic disease management [6]. - The shift in consumer health awareness from "relaxation" to "proactive wellness" is accelerating the development of therapeutic wellness services [6]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, contributing to an increase in market concentration [10]. - The top 10 brands in the therapeutic wellness sector have seen their order share rise from 9.8% in 2020 to 13.5% in 2025, indicating a gradual increase in concentration [10]. Store Growth Distribution - The number of therapeutic wellness stores is growing rapidly, with first-tier and new first-tier cities averaging a growth rate of around 20% [15]. - The growth rates for second-tier and third-tier cities are 26.9% and 44.1%, respectively, driven by policy support and market gaps [15]. User Characteristics - The user base is increasingly female and younger, with diverse needs driving continuous growth in the industry [38]. - Women are more focused on health management and are willing to invest in wellness services, with full-time mothers and young professionals showing significant engagement [38]. Consumption Trends - Users are increasingly engaging in high-frequency consumption, with those making three or more transactions contributing 43.7% of the industry's gross transaction value (GTV) [47]. - The average transaction value for therapeutic wellness services shows a polarized growth trend, with projects priced above 400 yuan and below 50 yuan experiencing the fastest growth rates [29]. Female User Insights - Female users prioritize health and wellness, with a strong inclination towards social experiences and quality service [57][62]. - Women tend to choose projects first before selecting stores, with younger women showing less concern for store location compared to older generations [64]. Purchase Experience - Nearly half of female users prefer to make their first purchase directly in-store, while younger women are more inclined to use online platforms for group purchases [80]. - The average single transaction amount for female users in therapeutic projects is concentrated between 100-299 yuan, with an average of 254 yuan [85]. Repurchase Behavior - About 50% of female users choose to repurchase from the same store due to the ability to negotiate service combinations and discounts [87]. - Younger women are more likely to rely on online channels for repurchasing, while older generations tend to prefer direct purchases at physical stores [89].

外交部新闻司参赞刘禹同结合自身经历，介绍了中医药在不同国家的应用与疗效。他表示，希望各 位国际友人能通过此次活动领略中医药的神奇魅力。 开幕仪式后，外国记者们在推拿学习、针灸体验、十八段锦、中药辨识、五音疗法五个模块中参与 体验。外国记者们纷纷表示，体验活动生动有趣、收获颇丰，感受到了中医药的魅力，希望有机会深入 了解。 莱索托国家通讯社记者Majara认为，此次体验值得思考，中医兼顾自然和人类，应该在关注西医的 同时关注中医。埃塞俄比亚广播公司高级记者Netsanet表示，希望自己的国家可以运用中医。 人民网北京9月30日电 （记者王禹蘅）日前，来自39个国家和地区的43名记者在北京中医药大学东 直门医院国际部参加中医药体验活动。外交部新闻司参赞刘禹同、外交部新闻司副处长李超、中国国际 新闻交流中心非洲中心主任楼淡竹等嘉宾出席此次活动。 北京中医药大学东直门医院副院长李晋玉表示，希望各位国际友人能通过此次体验活动，领略中医 药和中华传统文化的魅力，也希望未来中医能更好地服务世界各地民众的健康。 北京中医药大学国际合作处副处长安超表示，希望记者们在体验中触摸中华文明的脉搏，把中医药 服务健康的声音带给自己国家 ...

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades driven by the "Healthy China 2030" strategy and increasing health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2][6]. Market Size and Trends - By 2026, the user base in the Chinese massage and foot therapy industry is projected to reach nearly 250 million, with order volume approaching 30 billion and transaction value exceeding 730 billion, indicating a stable and mature development phase [2][6]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the industry, fueled by the aging population, rising demand for body care and chronic disease management, and a shift in consumer health awareness from relaxation to proactive wellness [6][10]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, resulting in a gradual increase in market concentration, with the top 10 brands' order share rising from 9.8% in 2020 to 13.5% in 2025 [10][13]. Store Growth Distribution - The distribution of therapeutic wellness stores follows a pyramid structure, with rapid expansion in lower-tier markets driven by low costs and policy support, while mid-sized stores are also growing quickly [15][21]. User Characteristics - The user demographic is increasingly female and younger, with diverse needs driving sustained growth in the industry. Women, particularly full-time mothers and young professionals, are more health-conscious and willing to invest in wellness services [38][55]. Female-Friendly Services - The upgrade of environments and services to be more female-friendly, incorporating a "healing + social" model, is meeting women's needs for a safe, comfortable, and private therapeutic experience [41]. Consumption Trends - There is a noticeable trend of increased user frequency, with users making three or more transactions contributing significantly to the industry's gross transaction value (GTV) [47]. Project Supply - Massage and therapeutic services are the core offerings, with the highest profit margins coming from combinations like massage + moxibustion [27][29]. Technician Influence - The professional capabilities of technicians are a core driving force in therapeutic wellness, directly impacting service effectiveness, customer trust, and operational efficiency [32]. Purchase Experience - Female users often prefer to make their first purchase directly in-store, while younger women are more inclined to use online platforms for group purchases [80]. Consumer Frequency - The average frequency of therapeutic services is high, particularly for massage and moxibustion, with users engaging in these services regularly [83]. Consumer Spending - Female users typically spend between 100-299 yuan per session on therapeutic services, with an average spend of 254 yuan, slightly higher than the overall average [85]. Repurchase Behavior - Nearly half of female users choose to repurchase services in-store due to the ability to negotiate service combinations and discounts, while around 40% prefer online repurchases for price advantages [87]. Membership Recharge - A significant portion of female users opt for store membership cards due to long-term trust and flexible service combinations, while those with specific treatment needs tend to choose service cards [89]. Experience Satisfaction - Key factors enhancing female user satisfaction include the technician's skill, service effectiveness, and the comfort of the store environment [95]. Store Switching Frequency - Female users generally switch stores infrequently but may do so due to excessive upselling or unavailability of preferred technicians [97]. User Segmentation - The primary user groups in the massage and foot therapy sector include urban young professionals, homemakers, and middle-class individuals, with notable growth among the elderly and students [99][100].

Core Viewpoint - The China-Kazakhstan Traditional Medicine Center is successfully integrating traditional Chinese medicine (TCM) into Kazakhstan's healthcare system, providing effective treatments and training local practitioners, thereby enhancing the acceptance and understanding of TCM among the local population [7][20]. Group 1: Center Overview - The China-Kazakhstan Traditional Medicine Center was established in December 2022 in Astana, focusing on treating common and complex diseases, particularly neurological disorders in children [8][20]. - The center has treated over 46,000 patients since its opening in May 2023, with an average daily patient volume exceeding 200 [13][20]. Group 2: Treatment and Patient Experience - The center employs various TCM therapies, including acupuncture, moxibustion, and rehabilitation training, to treat conditions such as cerebral palsy and autism [12][13]. - Local patients have shown increasing trust in TCM, with many reporting significant improvements in their conditions after treatment [13][20]. Group 3: Training and Development - The center conducts training programs for local medical practitioners, enhancing their understanding and application of TCM, with nine training sessions held to date [19][20]. - A new TCM department has been established at the National Children's Hospital of Kazakhstan, indicating the growing integration of TCM into the mainstream medical system [20]. Group 4: Future Plans - The center is relocating to a larger facility to accommodate the growing patient base and is planning to develop TCM formulations tailored to local health needs [20]. - Ongoing collaborations with local universities and hospitals aim to further promote TCM education and research in Kazakhstan [20].

Core Insights - The China Export & Credit Insurance Corporation (Sinosure) Shaanxi branch issued the first overseas investment insurance policy for traditional Chinese medicine services for the Xi'an Traditional Chinese Medicine Brain Disease Hospital's project in Kazakhstan [1] - This project serves as a demonstration of traditional medicine cooperation between China and Kazakhstan, contributing to the high-quality development of the Belt and Road Initiative and promoting the internationalization of Chinese medicine [1] Company Overview - Xi'an Traditional Chinese Medicine Brain Disease Hospital is the only national TCM service export base in Shaanxi Province and one of the first in the country [1] - The traditional medicine center in Kazakhstan focuses on acupuncture, massage, and cupping, combined with modern rehabilitation techniques, providing services for brain disease treatment, chronic disease management, and health care [1] Market Impact - The center has treated over 38,000 patients, establishing itself as a trusted "new health choice" for the local population in Kazakhstan [1] - Sinosure tailored an overseas investment insurance plan for the project, offering 10 years of political risk coverage, including protection against war, expropriation, and currency exchange restrictions [1] - This insurance policy alleviates concerns for private institutions venturing abroad, supporting the sustainable development of TCM services overseas and providing high-quality TCM rehabilitation medical services to the Central Asian population [1]

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades driven by the "Healthy China 2030" strategy and increasing health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2]. Market Size and Trends - By 2026, the user base in the Chinese massage and foot therapy industry is projected to reach nearly 250 million, with order volume approaching 30 billion and transaction value exceeding 730 billion [2]. - The industry has entered a stable and mature development phase, with online platforms becoming a crucial part of its growth [2]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the massage and foot therapy industry, driven by the aging population, increased demand for body care, and chronic disease management [6]. - The shift in consumer health awareness from "leisure and relaxation" to "proactive wellness" is accelerating the development of therapeutic wellness services [6]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, contributing to an increase in market concentration [10]. - The top 10 brands in the therapeutic wellness sector saw their order share rise from 9.8% in 2020 to 13.5% in 2025, indicating a gradual increase in concentration [10]. Store Growth Distribution - The distribution of therapeutic wellness stores follows a pyramid structure, with rapid expansion in lower-tier markets driven by low costs and policy support [15]. - First-tier and new first-tier cities show an average growth rate of around 20%, with second-tier cities at 26.9% and third-tier and below at 44.1% [15]. User Characteristics - The user base is increasingly female and younger, with diverse needs driving sustained growth in the industry [39]. - Women are more health-conscious and willing to invest in wellness, with full-time mothers and young professionals being significant consumer groups [39]. Consumption Trends - There is a noticeable trend of increased user experience frequency, with users making three or more transactions contributing significantly to the industry's gross transaction value (GTV) [48]. - High-value customer segments are growing steadily, indicating a shift towards more frequent and higher-value transactions [48]. Project Supply - Massage and therapeutic services are the core offerings, with the highest profit margins coming from combinations like massage and moxibustion [27][30]. - The average transaction price shows a polarized growth trend, with projects priced above 400 yuan and below 50 yuan experiencing the fastest growth rates [30]. Female User Insights - Female users prioritize health management and relaxation, with distinct preferences for different age groups regarding project selection and store choice [63][67]. - Women tend to trust recommendations from friends and local platforms for information on services and stores, reflecting their reliance on social proof [69][71]. Purchase Experience - Nearly half of female users prefer to make their first purchase directly in-store, while younger women are more inclined to use online platforms for group purchases [80]. - The average single transaction amount for female users in therapeutic projects is concentrated between 100-299 yuan, with an average of 254 yuan [85]. Repurchase Behavior - Close to 50% of female users choose to repurchase from the same store due to the flexibility in adjusting service content and negotiating discounts [87]. - Younger female users are more likely to rely on online channels for repurchasing, while older users tend to prefer in-store transactions due to familiarity and trust [89].

Core Insights - The rise of "Traditional Chinese Medicine Night Markets" in Gansu Province reflects a growing interest in health and wellness among the public, particularly in urban areas [1][3][7] - The initiative is part of a broader cultural promotion campaign aimed at making traditional Chinese medicine more accessible and relatable to the general population [3][5][7] Group 1: Market Trends - "Traditional Chinese Medicine Night Markets" have become popular in bustling commercial areas, attracting crowds who seek relaxation and wellness treatments like acupuncture and moxibustion [1][3] - The markets offer a variety of experiences, including free herbal drinks and DIY activities for children, enhancing community engagement with traditional practices [3][5] Group 2: Consumer Behavior - Younger consumers are particularly drawn to the markets, showing a preference for convenient, portable health products like ready-to-drink tea bags [7] - The changing health concepts and consumption habits among the public are evident, with a shift towards personalized and immediate wellness solutions [7] Group 3: Cultural Significance - Gansu Province, as a historical center for traditional Chinese medicine, is leveraging its cultural heritage to promote health and wellness through these markets [3][5] - The initiative aims to bridge the gap between ancient medical wisdom and modern lifestyle needs, making traditional practices more relevant to contemporary society [7]

Core Points - The Henan province is piloting the inclusion of traditional Chinese medicine (TCM) suitable techniques into medical insurance payment, with five cities participating in the trial [1] - The initiative aims to enhance the integration of TCM into the healthcare system, addressing the demand for TCM services among insured individuals [1] - A total of 56 TCM suitable techniques, including acupuncture, cupping, and massage, will be covered under outpatient insurance, with 20 specific conditions initially selected for reimbursement [1] Group 1 - The new policy is expected to promote the application of TCM techniques in daily medical practice and address the lack of outpatient coverage for chronic disease treatment [1] - The pilot cities include Zhengzhou, Nanyang, Zhumadian, Luohe, and Sanmenxia, with Nanyang set to implement the outpatient treatment coverage starting August 1 [2] - Local pilot hospitals will be chosen based on regional conditions to test and optimize the policy, gradually expanding the coverage and applicable conditions [2]

Core Viewpoint - The article emphasizes the resurgence and integration of traditional Chinese medicine (TCM) practices, particularly acupuncture and other external therapies, into modern healthcare, highlighting their effectiveness and popularity among the public [1][10]. Group 1: Acupuncture and Its Modern Applications - Acupuncture is a key TCM practice that stimulates specific points to balance the body's energy, alleviate pain, and treat various conditions, gaining recognition for its effectiveness in treating modern ailments like cervical spondylosis and insomnia [2][3][4]. - The concept of "getting qi" during acupuncture is crucial, indicating the successful stimulation of energy flow, which is essential for therapeutic efficacy [2][3]. - Modern practitioners are combining traditional techniques with contemporary technology, such as sleep monitoring devices, to enhance treatment outcomes and validate the effectiveness of acupuncture [4][7]. Group 2: Other Traditional Therapies - Various TCM external therapies, including guasha, moxibustion, and cupping, are increasingly popular for their simplicity and effectiveness in treating seasonal ailments and improving overall health [10][12]. - The integration of TCM with modern medical practices is evident, as practitioners adapt traditional methods to meet contemporary health needs, such as developing new techniques for treating conditions like insomnia and spinal issues [9][10][14]. - The use of innovative approaches, such as the "Yiyuan Moxibustion" technique, demonstrates the ongoing evolution of TCM, combining ancient wisdom with modern medical insights to address complex health issues [13][14]. Group 3: Education and Training in TCM - The training of TCM practitioners emphasizes a comprehensive understanding of both ancient theories and modern clinical practices, ensuring that traditional skills are effectively passed down and adapted for contemporary use [3][8]. - The challenges of teaching TCM techniques, particularly in conveying the nuanced skills required for practices like acupuncture and tuina, are being addressed through interdisciplinary approaches that incorporate modern medical knowledge [8][9]. - The establishment of specialized centers for TCM practices, such as the Chinese Medicine Sports Medicine Center, reflects a commitment to advancing TCM education and application in modern healthcare settings [9].