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从全球到中国,娱乐及媒体行业展望(2025-2029)
Sou Hu Cai Jing· 2025-09-10 09:27
01概述 1.1 全球摘要和宏观趋势 根据我们对54个国家/地区的12个娱乐及媒体细分市场信息的追踪调研,以及对消费者/终端用户与广告商的历史和5年预测的消费数据与分析,预计2029 年的全球娱乐及媒体行业的总收入约为3.51万亿美元,2029年的中国娱乐及媒体行业的总收入约为5,610亿美元,占全球16%。 | | 900 TS L K / Catt / 1 /1 // 2 // 1 / | | | --- | --- | --- | | . | B2B | OTT视频 | | | 电影 | 户外媒体 | | . | 互联网广告 | . 传统电视 | | | 混合实境 | 电子游戏及电子竞技 | | . | 音乐、广播及播客 | . 人工智能 | | | 书籍,报纸及杂志 | 互联网数据使用 | | . | 中国内地 | 德国 | | --- | --- | --- | | . | 香港 | 法国 | | . | 美国 | 印度 | | . | 日本 | 巴西 | | . | 英国 | 等等 …… . | | 全球 | 中国 | | --- | --- | | 2024-2029 | 2024-2029 | ...
普华永道:中国娱乐及媒体行业五年复合年增长率4.5% 高于全球增速
Group 1 - The core viewpoint of the report is that China's entertainment and media industry is projected to generate approximately $561 billion by 2029, accounting for 16% of the global market, with a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global CAGR of 3.7% [1] - The mixed reality segment, particularly augmented reality (AR), is expected to be the fastest-growing area, with a projected growth rate of 25.2% in 2024 and an anticipated CAGR of 13.1%, reaching $22.8 billion by 2029 [1] - The domestic film market is recovering steadily, with significant performances such as the animated film "Nezha 2" surpassing $2 billion in box office revenue, making it the highest-grossing Chinese film globally [1] Group 2 - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [2] - The smart TV market in China is projected to continue leading globally, with the number of smart TV households increasing from 304 million to 324 million, nearly three times the size of the second-largest market, the United States [2] - The report highlights the importance of adapting to changing consumer habits across different age groups, which is creating new value chains and challenges for the entertainment and media industry to maintain growth [2]