Global Overview and Macro Trends - The global entertainment and media industry is projected to reach approximately $3.51 trillion by 2029, with China's share expected to be around $561 billion, accounting for 16% of the global total [1] - The global entertainment and media industry is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2029, while China's industry is forecasted to grow at a higher rate of 4.5% during the same period [2][11] - In 2024, the global industry is anticipated to recover balance with a total revenue growth of 5.5%, reaching $2.9 trillion [3] Key Opportunities in the Industry - The rise of generative artificial intelligence (AI) is enhancing efficiency and productivity, becoming a new way to conduct business across various sectors [4] - The challenge remains for consumers to allocate more discretionary income towards electronic products and devices, with advertising becoming a core driver of global growth in the industry [4] China's Entertainment and Media Industry - China's entertainment and media industry is expected to grow faster than the global average, with a projected CAGR of 5.51% from 2023 to 2028 [8] - The mixed reality market in China is forecasted to grow at a rate of 25.2% in 2024, with total revenue expected to reach $22.8 billion by 2029 [10] Internet Advertising - The internet advertising market in China is projected to reach approximately $220.4 billion by 2029, maintaining a stable growth trend [22] - The rapid growth of short video platforms and the application of AI-generated content (AIGC) are driving the internet advertising market [19][22] - By 2029, other display internet advertising is expected to account for 31% of the total revenue in the internet advertising sector [25] Film Industry - China's film market is expected to recover steadily, with a projected CAGR of 5.25% from 2024 to 2029, and its revenue share of the global market is anticipated to reach 22% by 2029 [31][34] - The domestic box office revenue for 2024 is estimated to be around $7.01 billion, representing 21.2% of the global box office [36] Video Games and Esports - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [43] - The share of social/casual games in China's total video game revenue is projected to increase from 85% in 2024 to 87% by 2029 [48] OTT Video - The OTT video industry in China is expected to grow at a CAGR of 3.0% from 2024 to 2029, while the global OTT video revenue is projected to grow at a higher rate of 6.36% during the same period [54]

Core Insights - The global entertainment and media industry is projected to see significant growth, with China's total revenue expected to reach approximately $561 billion by 2029, accounting for 16% of the global market [1] Group 1: Market Growth Projections - China's entertainment and media industry is anticipated to have a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global CAGR of 3.7% [4] - The mixed reality market (VR & AR, Metaverse) is expected to grow at a CAGR of 13.1%, reaching $22.8 billion by 2029, with a growth rate of 25.2% in 2024 [4] - The mobile AR market in China is projected to generate $11.9 billion in revenue in 2024, with a year-on-year growth of 27.9% [4] Group 2: Internet Advertising and Film Industry - China's internet advertising market is the second largest globally, with total revenue expected to reach $143.8 billion in 2024 and $220.4 billion by 2029 [4] - The film industry in China is expected to grow at a CAGR of 5.25% from 2024 to 2029, driven by the international success of films like "Ne Zha" [6] - The domestic box office still accounts for 97% of the revenue for "Ne Zha," indicating a need for improved distribution channels for international markets [6] Group 3: Gaming Industry Developments - China's gaming industry is projected to grow at a CAGR of 5.73%, reaching $82.7 billion by 2029, with increasing global influence [7] - The game "Black Myth: Wukong" achieved over 10 million sales within three days of its release, showcasing the potential for Chinese games in international markets [7] - The focus on high-quality narratives and immersive experiences is seen as crucial for overcoming growth bottlenecks in the gaming sector [7]

Group 1: Global Entertainment and Media Industry Outlook - By 2029, the global entertainment and media industry is expected to generate approximately $3.51 trillion, with China's share projected at $561 billion, accounting for 16% of the global total [1] - The compound annual growth rate (CAGR) for China's entertainment and media sector from 2024 to 2029 is forecasted at 4.5%, surpassing the global average of 3.7% [1] - The mixed reality market in China is anticipated to grow at a rate of 25.2% in 2024, with total revenue expected to reach $22.8 billion by 2029, reflecting a CAGR of 13.1% [1] Group 2: Internet Advertising Market - Internet advertising remains the largest segment within the advertising market, with China's total revenue projected to reach $143.8 billion in 2024 and $220.4 billion by 2029 [2] - The rise of content creators and short video platforms is expected to enhance the revenue share of internet advertising, driven by more precise ad targeting through data analytics [2] - The application of AI and generative AI technologies in advertising is becoming widespread, with major internet advertising agencies launching related tools [2] Group 3: Film Industry Insights - The Chinese film industry is experiencing a sustained recovery, with a projected CAGR of 5.25% for film revenue from 2024 to 2029 [2] - By 2029, China's share of global film revenue is expected to reach 22%, maintaining its position as one of the two largest film markets alongside the United States [2] - The domestic market continues to dominate box office revenues, with an increasing share of domestic films contributing to overall growth [2] Group 4: Video Game and E-sports Market - China is the largest market for video games and e-sports, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [3] - The share of social/casual games in China's total video game revenue is projected to increase from 85% in 2024 to 87% by 2029 [3] - The evolution of technologies like AIGC is driving growth in the OTT video sector, with China's smart TV market expected to lead globally [3] Group 5: Smart TV Market Dynamics - The number of smart TV households in China is projected to grow from 304 million to 324 million, nearly three times the size of the second-largest market, the United States [3] - By 2029, the smart TV penetration rate in China is expected to approach 57%, significantly higher than the global average of approximately 48% [3] - Despite a slower overall growth rate in the OTT market, China's large user base presents substantial revenue growth potential [3]

Group 1 - The core viewpoint of the report is that China's entertainment and media industry is projected to generate approximately $561 billion by 2029, accounting for 16% of the global market, with a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global CAGR of 3.7% [1] - The mixed reality segment, particularly augmented reality (AR), is expected to be the fastest-growing area, with a projected growth rate of 25.2% in 2024 and an anticipated CAGR of 13.1%, reaching $22.8 billion by 2029 [1] - The domestic film market is recovering steadily, with significant performances such as the animated film "Nezha 2" surpassing $2 billion in box office revenue, making it the highest-grossing Chinese film globally [1] Group 2 - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [2] - The smart TV market in China is projected to continue leading globally, with the number of smart TV households increasing from 304 million to 324 million, nearly three times the size of the second-largest market, the United States [2] - The report highlights the importance of adapting to changing consumer habits across different age groups, which is creating new value chains and challenges for the entertainment and media industry to maintain growth [2]