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Netflix法国下场,全球电视步入“网感”时代
3 6 Ke· 2025-07-14 01:29
Core Insights - Netflix has entered a content distribution agreement with TF1, starting in summer 2026, enhancing their collaboration following the production of the French series "舞台追光" [1] - The relationship between traditional TV stations and streaming platforms is evolving globally, shifting from competition to a more collaborative model [1] Group 1: Japan - Content Distribution Collaboration - Japanese TV stations maintain control over content production and distribution despite the rise of streaming platforms [2][5] - Major TV networks like NTV, TBS, and Fuji TV are actively expanding their own streaming services to create a closed copyright loop and brand exclusivity [2] - The strategy emphasizes "enhanced content supply and resource integration," allowing traditional TV to coexist with streaming services [5] Group 2: UK - Platform Alliance Experiment - The UK television industry, led by entities like BBC and ITV, is exploring integration with streaming platforms to adapt to changing viewer habits [6][8] - Previous attempts to create joint ventures for video-on-demand services have been made, with BritBox successfully entering international markets [6] - The new service "Freely" aims to combine traditional broadcasting with streaming, reflecting a strategy of maintaining control while innovating [8] Group 3: South Korea - Co-production Cycle - South Korea exhibits a dynamic relationship between traditional media and streaming platforms, with major TV networks still controlling content supply [9][10] - Local streaming services like Wavve and TVING are rapidly growing, backed by traditional media groups [10] - Netflix's significant investment in local content creation has led to a unique model where platforms contribute to content development while preserving local industry characteristics [12] Group 4: USA - Platform Monopoly Formation - The U.S. market has seen traditional TV networks transitioning to platform operators, leading to a "platform explosion" with services like Disney+ and HBO Max [13][15] - High content costs and declining ad revenues have caused many platforms to enter a correction phase, with some struggling to survive [15] - The U.S. is now characterized by a "platform content ecosystem monopoly," where platforms control the entire content chain, relegating traditional TV to a branding role [15] Conclusion - The global trend indicates a fierce competition for user engagement and advertising share between streaming platforms and traditional TV, with each country adopting different strategies to adapt [16] - The evolving landscape suggests a redefinition of boundaries between television and streaming services, with a clear shift towards platform dominance in content distribution [16]