Core Insights - The article discusses common misconceptions about sleep aids and offers correct practices to improve sleep quality [1] Misconceptions and Correct Practices - Misconception: Going to bed early and lying down will help fall asleep. Correct Practice: Limit time spent in bed awake and establish a consistent wake-up time to build sleep drive [2] - Misconception: Avoiding screens before bed is essential for good sleep. Correct Practice: Use devices for relaxation, such as watching light documentaries or listening to soothing podcasts, while managing screen time and settings [3] - Misconception: Caffeine should be completely avoided to prevent insomnia. Correct Practice: Individual sensitivity to caffeine varies; morning consumption may not affect sleep negatively for many [4][5] - Misconception: High-tech sleep products guarantee better sleep. Correct Practice: Sleep is a natural bodily function; focus on good habits rather than relying solely on technology [6] - Misconception: Everyone needs to sleep a full 8 hours every night. Correct Practice: Sleep needs are dynamic; as long as one feels energized during the day, occasional shorter sleep is not a concern [7]

Core Insights - The sixth Super Mofun Festival concluded with the "Mofun Dream Record" event at the Mofun Super Factory in Dongguan, attended by over 300 users from home and abroad, showcasing the brand's commitment to sleep culture [1][3] Group 1: Event Highlights - The event featured an immersive experience themed around "Mofun Dream Record," emphasizing the company's mission to improve sleep quality over its 21-year history [3][11] - Attendees participated in interactive activities that explored the "Six Senses Sleep Culture," enhancing the connection between the brand and its users [5][7] - Mofun's chairman, Wang Bingkun, personally engaged in a sound therapy session during the event, demonstrating the company's dedication to sleep wellness [5][7] Group 2: Brand Engagement - The Super Mofun Festival serves as a crucial IP activity for Mofun, creating a unique user connection system through various formats, including concerts and celebrity interactions [7][9] - Celebrity ambassador Xilin Naiyi Gao shared her sleep insights with fans, fostering closer interactions and enhancing brand loyalty [9] - The festival has become a platform for showcasing the evolution of the Chinese sleep industry from product output to lifestyle advocacy [11]

Core Insights - The launch of the new smart bed by Mousse marks a significant step in the company's transformation towards smart technology in the sleep industry, addressing the growing demand for intelligent sleep solutions [1][4][6] - The collaboration with Huawei's HarmonyOS aims to integrate smart technology into the sleep experience, enhancing user interaction and creating a comprehensive sleep ecosystem [3][4][6] Market Overview - The Chinese sleep economy is experiencing rapid growth, with the market size projected to reach 534.93 billion yuan in 2024 and 658.68 billion yuan by 2027, driven by a 90% annual growth rate in the technology-assisted sleep sector [3] - Traditional home furnishing companies face growth challenges, prompting Mousse to seek new growth avenues through innovation and smart product offerings [3][4] Product Features - The new smart bed features "left and right six-zone independent control," allowing for personalized sleep settings and automated responses to user needs, such as adjusting the bed's angle during snoring [3][4] - The product underwent extensive testing, increasing from 300 to nearly 900 test items to meet HarmonyOS standards, reflecting a significant investment in quality assurance [3] Company Strategy - Mousse has established a comprehensive system covering research and development, manufacturing, and distribution, with core mattress product revenue expected to reach 2.679 billion yuan in 2024, accounting for 47.81% of total revenue [4] - The company is focusing on smart product development, with over 15% of its revenue coming from intelligent products in 2024, and has seen a threefold increase in AI product revenue in the first half of 2025 [4][6] Industry Implications - The introduction of the smart bed signifies a shift in the sleep industry towards an ecosystem-based competition, moving away from fragmented product offerings to a more integrated approach [6][7] - The partnership between Mousse and HarmonyOS exemplifies the merging of traditional home furnishing and advanced technology, setting a precedent for future collaborations in the smart home sector [6][7]

Core Viewpoint - The sleep industry has officially entered the "full-scenario smart ecosystem" era with the launch of the Hongmeng Smart Sleep Bed, which integrates advanced technology for enhanced sleep experiences [1][2]. Group 1: Product Launch and Features - The Hongmeng Smart Sleep Bed features independent control of six zones on the left and right sides, allowing for customized firmness settings to meet diverse user needs [3]. - The bed can detect snoring and automatically elevate the user's back by 15 degrees to improve breathing quality [3]. - Users can interact with the bed using a "tap" feature, enabling them to adjust settings without needing a remote or voice assistant [3]. Group 2: Collaboration and Market Position - The collaboration between Mousse, a leader in the health sleep sector, and Hongmeng Smart, a high-end product brand from Huawei, aims to enhance sleep experiences through technological innovation [2]. - This partnership represents a deep integration of health sleep and smart technology, leveraging Mousse's extensive experience in sleep solutions and Hongmeng's commitment to creating a connected smart ecosystem [2]. Group 3: Market Potential and Industry Impact - The Chinese sleep economy market is projected to reach 534.93 billion yuan by 2024, with significant growth expected in the technology-assisted sleep sector, which is anticipated to grow at a rate of 90% annually [4]. - The launch of the Hongmeng Smart Sleep Bed aligns with this explosive growth, offering users a comprehensive smart sleep environment that integrates various devices [4]. - This product sets a new standard for the sleep industry, transitioning from fragmented products to a systematic ecosystem, positioning Mousse as a technology-driven sleep solution provider [4].

Core Viewpoint - The sleep industry has officially entered the "full-scenario smart ecosystem" era with the launch of the Hongmeng Smart Selection Mousse Smart Bed, which integrates advanced technology to enhance sleep experiences [1][5]. Group 1: Product Features - The newly launched smart bed features "six independent zones" for precise control, allowing users to customize the firmness of each side to meet individual sleep needs [9]. - The smart bed can detect snoring and automatically elevate the user's back by 15 degrees to improve breathing quality [9]. - It offers a unique "tap-to-control" interaction, enabling users to adjust settings without needing a remote or voice assistant, and can seamlessly integrate with other smart devices like lights and air conditioning [9]. Group 2: Collaboration and Innovation - The collaboration between Mousse, a leader in the health sleep sector, and Hongmeng Smart Selection, a high-end product brand from Huawei, aims to combine expertise in health and technology to address the high-demand sleep market [6]. - This partnership represents a significant integration of health sleep and smart technology, marking a new era in sleep solutions [6][15]. Group 3: Market Potential - The Chinese sleep economy market is projected to reach 534.93 billion yuan by 2024, with an expected growth to 658.68 billion yuan by 2027, indicating a robust growth trend [12]. - The technology-assisted sleep sector is experiencing a remarkable annual growth rate of 90%, with expectations to exceed 20 billion yuan by 2027 [12]. Group 4: Quality Assurance - The product underwent nearly 900 testing items, significantly increasing from the conventional 200-300, with certification testing costs exceeding one million yuan, ensuring high reliability and user experience [11]. Group 5: Industry Transformation - The launch of the Hongmeng Smart Selection Mousse Smart Bed sets a new paradigm for upgrading the sleep industry, transitioning from fragmented products to a systematic ecosystem [15]. - Mousse is evolving from a traditional bedding manufacturer to a "soft and hard integrated" sleep solution technology company, leading the way into a new era of smart sleep experiences [15].