汕尾洪流村"强 村公司"激活内 生动力，走出富 民强村新路径_ 南方+_南方plus 在汕尾市城区东 涌镇洪流村的连 片稻田里，收割 机正轰鸣着吞吐 沉甸甸的稻穗， 空气中弥漫着新 谷的清香。凉风 拂过，金黄的稻 浪衬得农户脸上 的笑容格外灿 烂："稻还没割 就早被订走了， 我们种得放 心！"这份底 气，正源于洪流 村大力推广 的"强村公司+订 单农业+科技赋 能"模式，当 前，强村公司营 收已超150万 元，这片希望的 田野，正是洪流 村在乡村振兴道 路上蹄疾步稳的 生动映照。 自省出版集团帮 扶驻村干部进驻 以来，在当地党 委政府指导下， 与村"两委"班子 锚定高质量发展 目标，以强化党 建引领为核心， 立足洪流村实 际，探索出一条 以强村公司市场 化运营为引擎、 以"订单农业"稳 根基、以"惠民 闭环"聚人心的 振兴之路，让这 个传统村落焕发 出勃勃生机。 洪流村整合荒地120余亩，创新"强村公司+订单农业+科技赋能"帮扶模式。受访者供图。 强村公司： 从"蹒跚学 步"到"如鱼得 水" 过去，洪流村与 众多乡村一样， 面临集体经济薄 弱、"造血"能力 不足的困境。转 变的契机，源于 成立村集体全资 控股 ...

梁洁 中青报·中青网记者 杨宝光 近日，在河北省定兴县北关社区的蔬果大棚里暖意融融，红彤彤的西红柿挂满藤蔓，鲜甜的草莓也即将 迎来成熟期。"家人们，再过几天咱们的西红柿、草莓就可以采摘了，全是自然熟的果子，不打农药， 咬一口满嘴清甜。"手机镜头前，90后青年翟梦楠拿着刚摘下的草莓，笑盈盈地向直播间的粉丝介绍 着。 "去北关采摘"已经成为当地居民周末闲游的优选。这个休闲"宝地"的出圈，还要归功于翟梦楠扎根基层 5年多，为北关社区农产品闯出的一条"直播+采摘"的新路子。2025年，她凭借"直播助农拓新路电商赋 能乡村兴"的典型案例，成功入选中国国际电子商务中心"2025年农村电商带头人典型案例库"。 精准破局：让好果子走出"深闺" 北关社区的大棚蔬菜种植是当地农户的"老营生"。14个大棚里豆角、西红柿、黄瓜轮番栽种，可多年 来，大伙儿守着好收成，却为销路犯了愁。"一斤菜赚几毛钱，忙活一季也剩不下多少"，农户们的无奈 成了2021年当选北关社区干部的翟梦楠心里最牵挂的事。 深入大棚走访调研后，翟梦楠精准找到了三大"痛点"：销售渠道单一，农户只能被动"等客来"；优质农 产品"养在深闺"，周边消费者鲜少知晓；缺乏品牌意 ...

Core Viewpoint - The rise of live-streaming e-commerce in the food sector has led to significant issues such as false advertising and counterfeit products, prompting the National Market Supervision Administration to introduce regulations aimed at ensuring food safety responsibilities among live-streaming e-commerce operators [1][23]. Group 1: Regulatory Framework - The newly released regulations specifically target live-streaming e-commerce operators, which include platform operators, live-stream hosts, marketing personnel, and service agencies [10][23]. - The regulations clarify the responsibilities of each participant in the food sales chain, emphasizing the need for a clear "responsibility checklist" for all involved [10][23]. - Live-streaming marketers, especially influencers, are required to establish strict product selection systems, verify food information, and maintain records for at least three years [10][12]. Group 2: Consumer Protection and Compliance - The regulations mandate that live-streaming platforms act as the primary overseers of food safety, with enhanced responsibilities for risk management and compliance monitoring [12][14]. - Platforms must implement a comprehensive process for monitoring, including pre-broadcast checks of hosts' qualifications, real-time detection of false advertising, and retention of sales records for three years [14][21]. - The regulations outline 13 categories of prohibited food items and 10 banned live-streaming behaviors to protect consumers and ensure compliance [21][23]. Group 3: Case Studies and Enforcement - Notable cases of false advertising have emerged, such as a popular influencer selling sweet potato noodles that were found to contain no sweet potato, resulting in fines totaling 1.65 million yuan for the influencer's company [3][5]. - Another influencer faced penalties of 68.94 million yuan for misleading advertising related to mooncakes, highlighting the serious consequences of non-compliance [5][21]. - The regulations aim to address the complexities of consumer rights protection in the live-streaming e-commerce landscape, where consumers often struggle to seek redress [3][10]. Group 4: Market Dynamics and Challenges - The live-streaming e-commerce market is rapidly expanding, with projections indicating that by the end of 2024, the number of live-streaming users in China will exceed 830 million, representing 75.2% of internet users [12][23]. - Issues such as price discrepancies and the sourcing of products, like the case of "Lin'an winter bamboo shoots," reveal the challenges of maintaining quality and transparency in the market [16][21]. - The regulations are part of a broader effort to ensure food safety and consumer trust in the rapidly growing live-streaming e-commerce sector, which is crucial for sustainable development [23].

Core Viewpoint - The rise of live-streaming e-commerce has led to significant issues in food safety, prompting the National Market Regulatory Administration to introduce regulations aimed at ensuring food safety responsibilities among live-streaming e-commerce operators [1][21]. Group 1: Overview of Live-Streaming E-commerce - Live-streaming e-commerce, characterized by real-time product demonstrations and direct consumer interaction, has become a popular sales method due to its convenience and efficiency [3]. - However, this new sales model has exposed various food safety issues, including false advertising and the sale of counterfeit products [3][5]. Group 2: Regulatory Response - The National Market Regulatory Administration has issued the "Regulations on the Supervision and Management of Food Safety Responsibilities of Live-Streaming E-commerce Operators," which specifically targets live-streaming e-commerce operators [1][21]. - The regulations clarify that live-streaming e-commerce operators include platform operators, live-streaming room operators, marketing personnel, and service agencies, establishing a comprehensive responsibility chain [9]. Group 3: Responsibilities and Penalties - The regulations require live-streaming marketing personnel to implement strict product selection systems, verify food information, and maintain records for at least three years [9]. - Penalties for violations include fines, confiscation of illegal gains, and operational suspensions, as demonstrated by cases involving false advertising [7][21]. Group 4: Platform Responsibilities - Live-streaming platforms are designated as the primary responsible parties, tasked with ensuring compliance through rigorous checks of operators' qualifications and product legality [13]. - Platforms must implement a full-process risk management mechanism, including pre-broadcast checks, real-time monitoring during broadcasts, and post-broadcast record retention for three years [13][16]. Group 5: Market Context and Challenges - The live-streaming e-commerce market is rapidly expanding, with projections indicating over 830 million users by the end of 2024, highlighting the need for stringent regulatory measures [13]. - Issues such as the sale of counterfeit products and misleading advertising practices have raised consumer concerns, necessitating a robust regulatory framework to protect consumer rights [5][21]. Group 6: Future Implications - The introduction of these regulations is part of a broader effort to address common issues in live-streaming e-commerce, reinforcing the platform's role as the first responsible party in the ecosystem [23]. - The focus on food safety is critical for maintaining consumer trust and ensuring the sustainable development of the live-streaming e-commerce industry [23].

Core Insights - The article highlights the success of a rural community in North Liangjia Village, Qingdao, which has leveraged micro-short films to promote local agricultural products and boost tourism, achieving over 370 million views on their first production [2][5]. Group 1: Micro-Short Film Production - The first micro-short film titled "Flowers Bloom on Stone" was shot in August 2025, featuring 118 episodes filmed in just 15 days using a smartphone, leading to significant online popularity [2]. - Following the success of the initial film, the village produced additional micro-short films, each garnering over 100 million views, further establishing the village's presence in the digital space [2]. Group 2: Community Involvement and Development - Local villagers, including 64-year-old Zhao Meixia, participated in the film production, marking a shift from traditional roles to engaging in creative arts [2]. - The initiative was spearheaded by Ding Zhaoting, who transitioned from the construction industry to micro-short films, aiming to create an IP that would help sell local products [3]. Group 3: Economic Impact and Investment - The success of the micro-short films has attracted tourists and investors, with reports of up to 200 visitors per day and significant financial investments into local projects, including a sweet potato noodle processing factory [5]. - Initial investments started at 2 million yuan and have increased to 10 million yuan, with multiple projects planned, including sweet potato tea and pet food [5]. Group 4: Future Plans and Quality Enhancement - The village plans to continue producing micro-short films while improving production quality, transitioning from smartphones to cameras and expanding filming locations [6]. - Future content will diversify beyond rural themes to include urban interactions, relationships, and entrepreneurship, aligning with modern storytelling [6][7].

Group 1 - The event "Shared Plan" will take place from January 16 to 18 at the Changsha Hongxing International Convention and Exhibition Center, showcasing local products and brands from Liuyang [1] - The "Jinyang Goodies" exhibition area will feature well-known local brands and products, highlighting the craftsmanship of "Liuyang manufacturing" [1][9] - The event aims to present the rich culinary culture of Liuyang, emphasizing local flavors and traditional food items [2] Group 2 - Local companies such as Hunan Daowushan Food Co., Ltd. and Hunan Dewang Agricultural Technology Development Co., Ltd. will present traditional dishes that evoke nostalgia and local flavors [2] - Hunan Xianola Agricultural Development Co., Ltd. and Hunan Xiangnuo Food Co., Ltd. will showcase unique local products like pickled vegetables and smoked bamboo shoots, which are integral to local cuisine [2] - The event will also feature innovative food solutions, including pre-packaged meals from Hunan Xincongchu Food Co., Ltd., making it easier for families to prepare festive meals [5] Group 3 - The Liuyang food industry is providing new solutions for traditional cooking, allowing for easier meal preparation with high-quality pre-cooked dishes [5] - Local beverage companies like Hunan Aosili Food Technology Co., Ltd. will offer refreshing drinks to complement the festive meals [7] - The "Jinyang Goodies" platform aims to enhance the brand image of Liuyang manufacturing by ensuring quality and traceability for over 20 local enterprises [9]

Core Viewpoint - The article highlights the successful transformation of sweet potato farming into a profitable industry in Wu Jing Village, Fangcheng County, through a cooperative model that integrates planting, processing, and sales [1] Group 1: Cooperative Operations - The Jin Ken Agricultural Planting Cooperative was established in 2013 and currently includes 53 farming households [1] - The cooperative has cultivated over 600 acres of sweet potatoes this year, processing both its own and surrounding farmers' produce [1] - The cooperative employs seasonal workers, providing local job opportunities and increasing household income [1] Group 2: Economic Impact - The cooperative's processing facility produces over 30,000 kilograms of sweet potato noodles and skins annually [1] - Farmers involved in the cooperative have reported consistent income, with one farmer earning 80 yuan per day [1] - The cooperative aims to expand its planting scale and involve more farmers in the sweet potato industry to enhance collective wealth [1]

Group 1 - The article criticizes the behavior of internet celebrities with poor reputations, specifically targeting "Beijing Prince" for flaunting wealth and tax evasion, and "Northeast Rain Sister" for selling counterfeit goods [1] - "Northeast Rain Sister," whose real name is Chang Xiaoyu, gained over 17 million followers despite being banned for false advertising for more than 13 months [1] - The local authorities have not disclosed whether "Northeast Rain Sister" will have her account unbanned, following her brief reappearance on a secondary account [1] Group 2 - A storage company has seen its stock rise over 370% this year, indicating strong market performance [2] - NIO has reported a loss of 3 billion yuan in the third quarter, while Li Auto has shifted from profit to loss, and Leap Motor has achieved profitability, suggesting increased competition among new energy vehicle manufacturers [2] - A major lithium battery company with a market capitalization of 500 billion yuan is currently suspended due to significant asset restructuring [2]

Core Points - A new individual business named "Jinxian County You Shifu Sweet Potato Noodle Shop" has been established, with a registered capital of 50,000 RMB [1] - The legal representative of the business is You Xidi [1] - The business scope includes food sales, specifically the sale of pre-packaged food, and it is subject to relevant approvals from authorities [1]

Group 1 - Guangyang Town in Fangcheng County, Henan Province, is recognized as a top ten oilseed production town and "China's Hometown of Quality Peanuts," with over 65,000 acres dedicated to peanut cultivation, contributing to local agricultural income [1] - The town produces over 26 million kilograms of high-quality peanuts annually, and to address seasonal funding shortages for major peanut producers, local financial institutions have introduced a "Peanut Loan" product, providing 110 million yuan in funding to over 500 farmers this year [1] Group 2 - To overcome the challenge of promoting high-quality peanuts, local entrepreneur Bao Jinhui has leveraged digital opportunities by initiating live-streaming sales, showcasing fresh peanuts directly from the fields, which has resulted in over 1 million annual orders and expanded the market reach to over 20 provinces [2] - The live-streaming initiative has encouraged more local residents to become "field anchors," transforming the live-streaming platform into a new stage for showcasing agricultural products [2] Group 3 - As a pilot area for rural revitalization, Guangyang Town emphasizes party leadership in development, integrating "Party Building + Industry Employment" models, and focusing on the peanut industry as a key area for agricultural development [3] - The town has established 42 peanut cooperatives and provides professional guidance on peanut cultivation, achieving yields of over 1,000 pounds per acre [3] - Plans are in place to build an e-commerce logistics center to enhance the packaging and transportation of deep-processed products, improving the entire supply chain from planting to sales [3] Group 4 - Efforts in financial support, live-streaming marketing, and strategic planning have significantly increased the value of high-quality peanuts in Guangyang Town [4] - The town aims to deepen the "Party Building + Specialty Industry" development model, focusing on extending the peanut processing chain to include products like peanut oil and peanut butter, thereby enhancing industry value [4] - Continuous policy support and service guarantees will be reinforced to promote standardized peanut planting, refined processing, and brand-oriented sales [4]