美妆出海
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广州新增海外美妆选品中心 助力中国美妆品牌数智化出海
Zhong Guo Xin Wen Wang· 2025-12-03 12:48
另一名合作方为阿里国际站全球美妆选品中心。该选品中心项目负责人林闽江表示,当前,美妆出海的 热门细分品类涵盖美妆医疗器械(如护肤仪)、香水、面膜等护肤类产品,同时中药美妆、美妆原材料、 相关机械及技术等也呈现增长。 "近两年来美妆出海行业在国际站平台持续保持高速增长态势,细分品类全面开花,成为外贸领域的热 门赛道。"林闽江说,在市场布局方面,欧美地区为核心主力市场,而"一带一路"共建国家的市场潜力 也在持续释放。 林闽江说,当前美妆企业出海最大的难题集中在产品认证领域,此次合作将整合多方力量,形成综合服 务体系,既解决企业认证难题,又为海外买家提供便捷、可靠的采购渠道,推动中国美妆产业在国际市 场提升品牌影响力。(完) 广州美博 城。广州市越秀区委宣传部 供图 中新网广州12月3日电 (记者 蔡敏婕)近年来,众多中国国货美妆品牌口碑、销量节节攀升,中国美妆产 品正加快"出海"步伐。 位于广州市越秀区的全球美妆选品中心合作签约仪式3日举行,该中心构建"选品、展示、交易、服 务"一体化生态,进一步优化美妆出海的全流程服务,计划成为链接海内外美妆市场的重要枢纽,让中 国美妆企业在海外市场获得更广阔的发展空间。 合作 ...
2025年第31周:跨境出海周度市场观察
艾瑞咨询· 2025-08-14 00:06
Group 1: Media Industry Analysis - The domestic short drama industry has matured, transitioning from chaotic growth to standardized development, with a shift in profit models from IAP to IAA, and a move from mini-programs to independent apps targeting overseas markets [3] - The market size for short dramas is projected to reach 50.4 billion yuan by 2024, surpassing box office revenues for the first time, with a user base of 666 million and an increasing share of the IAA model [3] - The short drama industry has a short payback period and encompasses content production, distribution, and consumption, with significant growth in anime short dramas primarily targeting Generation Z [3] Group 2: Emerging Markets for Chinese Enterprises - Chinese companies are accelerating their expansion into emerging markets such as Africa, Central Asia, the Middle East, and Latin America amid ongoing US-China tariff disputes [4] - Brand globalization is becoming a core focus, with trends indicating a shift towards younger global markets and a positive image of Chinese technology [4] - The characteristics of five major regional markets vary, with Africa emerging as a new blue ocean requiring localization strategies [4] Group 3: Gaming Industry Insights - The Chinese gaming industry is experiencing accelerated overseas expansion, supported by various local policies, with 25 evergreen games generating approximately 11.6 billion yuan in overseas revenue in the first half of 2025 [5] - Notable games like PUBG MOBILE and Genshin Impact have monthly revenues exceeding 100 million yuan, while potential games like Whiteout Survival are showing strong performance [5] - Future trends in gaming exports may include mixed casual games, female-oriented titles, and the integration of AI technology [5] Group 4: AI Industry and Brazil - The relationship between China and Brazil has deepened since 1974, with China being Brazil's largest trading partner, focusing on agricultural products, minerals, and machinery [6] - Chinese enterprises are actively investing in Brazil's infrastructure, agriculture, and energy sectors, with a report highlighting opportunities and challenges in the Brazilian market [6] - The 2025 BRICS summit will focus on AI governance, with Chinese AI companies like DeepSeek driving global collaboration [6] Group 5: Chinese Milk Tea Brands Going Global - Chinese milk tea brands are making significant inroads into overseas markets, becoming a cross-cultural "social currency" [7][8] - Brands like Tea Yan Yue Se are utilizing e-commerce to enter the North American market, avoiding traditional brick-and-mortar strategies [8] - The global ready-to-drink tea market holds substantial potential, with e-commerce providing a low-cost, rapid feedback mechanism for brands [8] Group 6: Automotive Industry Expansion - In the first half of the year, China exported 3.083 million vehicles, with 1.06 million being new energy vehicles, marking a 75.2% increase [9] - The China Association of Automobile Manufacturers predicts total exports could exceed 7 million vehicles for the year, with a shift towards technology output [9] - The industry is calling for "high-quality exports" to avoid chaotic competition, particularly in the European market [9] Group 7: Brand Expansion Strategies - Wangzai Milk has successfully expanded overseas, with a unique English name "HOT-KID," generating nearly 1.2 billion yuan in overseas revenue in the 2023 fiscal year [16] - The brand's strategy focuses on retaining unique characteristics while adapting to local markets, achieving significant brand recognition [16] - The recent popularity of "HOT-KID" has generated buzz in domestic marketing, showcasing the brand's innovative vitality [16] Group 8: E-commerce and Supply Chain Strategies - Dingdong Maicai is prioritizing overseas expansion, starting with Saudi Arabia and collaborating with local retailers to enhance supply chain capabilities [21] - The company aims to leverage China's rapid development in agriculture and supply chain to address market gaps in overseas regions [21] - Dingdong's approach emphasizes collaboration and technology support rather than direct consumer sales, differentiating its strategy from domestic operations [21]