转自：北京日报客户端 在7日晚进行的2025-2026赛季中国男子篮球职业联赛（CBA联赛）常规赛中，广东队主场110:105击败 深圳队。本场比赛，抖音CBA官方直播间解说员的言论引发争议。 据悉，抖音CBA官方直播间的解说员在直播本场比赛的过程中抛出了类似"要球的声音特别有喜感，特 别像猿类啼叫的声音，感觉是误入花果山"等言论。这引发了球迷不满，并被认为涉嫌"地域歧视"。 有球迷表示，该解说员缺乏基本的行业道德与对工作的敬畏之心；也有球迷质疑其专业素养，认为类似 言论破坏观赛体验。 临近8日凌晨，抖音体育官方发文致歉：今日我们关注到CBA广东队对深圳队的比赛中解说员用词不当 的问题，我们在此向广大球迷表达歉意，相关言论违背了抖音平台的要求，我们已对该解说员做终止解 说安排的处理。 在这则致歉声明的评论区，许多网友留言要求涉事解说员本人公开致歉。 本赛季CBA联赛于2025年12月12日拉开帷幕。开赛前夕，抖音通过官方社交媒体发布公告称，抖音集 团与CBA公司达成合作，正式成为CBA联赛官方内容平台，携手共绘新赛季赛事传播蓝图。 公告称："自12月12日揭幕战起，抖音、抖音精选、今日头条等抖音集团相关平台将 ...

很长一段时间里，职业体育的增长逻辑只有一个：观众越多，生意越大。 如果把时间拨回到二十世纪中期，汗味与啤酒味混杂的空气、嘈杂的叫骂声与略显混乱的秩序，几乎是各类体育赛事现场共有的底色。但随着现代职业体 系的建立与媒体传播能力的放大，体育联盟被持续产业化。 如今，这个被不断打磨、抛光的超级产业，不仅受到资本竞逐，在参与层面，有钱人也以前所未有的速度涌入其中。仅就国内而言，随着F1、中网、 NBA、UFC等国际赛事的集中回归，体育赛场愈发变成了一个高度浓缩的社交场景与品牌秀场。 图源：F1 Miami 站在2026年初的时间点回看过去几年，这些变化已经不再是零星事件，而是逐渐显露出清晰轮廓的长期趋势。赛事不再单纯以人流规模为第一指标，而是 主动强调观众的价值密度，不断拥抱着身价更高、消费能力更强、连接效率更高的高净值人群。 竞争环境的挤压之下，体育正在成为一门从竞技中生长出来的高级服务业。 体育正在悄悄变成新奢侈品 在一篇关于赛事观众结构的分析中，《Sports Business Journal》曾指出，全球体育产业的增长引擎，正在从服务最大规模的人群，转向为更富裕人群提供 更高价值的体验。 中网赛事热度持续走高 ...

对阵双方：石家庄翔蓝VS上海玄鸟 2026年1月4日，石家庄翔蓝将迎来2026年的首个主场比赛，在本赛季NBL联赛第六轮比赛中，主场迎战上海玄鸟。 前五轮比赛，石家庄翔蓝与上海玄鸟均取得了四胜一负，占据排行榜前列。这场比赛的结果，很有可能对双方的最终排名产生直接影 响，因此堪称卡位之战。翔蓝将力争守卫主场，期待与广大球迷相会河北体育馆。 比赛时间：2026年1月4日（周日）19点30分 比赛地点：河北体育馆 直播平台：抖音、微信视频号、今日直播 来源：石家庄翔蓝 主办：石家庄市体育局 石家庄市体育总会 ...

本赛季北汽男篮在首钢园主场比赛推出"票根经济"活动，球迷凭任何一场比赛的电子纪念票根，即可在 首钢园70多家商户享受全业态专属优惠。元旦赛事期间首钢园客流同比提升20%，商家消费总体同比增 长15%。针对假期北京和外地来京的球迷和游客，新年篮球大战继续推行"首钢园微度假"模式，让游客 观看比赛的同时享受"首钢园工业风深度游+京西人文自然之旅"，打卡滑雪大跳台等网红地标。 中新网北京1月3日电 2025-2026赛季中职篮(CBA)常规赛的元旦大战，坐镇主场的北京北汽男篮全场投 进18记三分，4人得分上双的他们以105:74打破了广东东阳光男篮的开赛不败金身。 作为CBA联赛的老对手，京粤大战历来不缺乏故事。本场比赛，曾凡博迎来赛季首秀，许利民和杜锋 两位名帅的斗法颇具看点。"现在时刻！北京时间！"当首钢冰球馆化身蓝色海洋，全场球迷挥舞围巾， 喊出了赢球新口号。 比赛现 从12月30日对阵卫冕冠军广厦男篮，到与老对手广东男篮再次碰面，看球跨年成为了不少北京球迷的选 择。元旦假期，北京首钢篮球俱乐部联合首钢园为球迷们送上了开年大礼：一张球票打开集职业赛事、 消费福利、潮流体验、全民运动于一体的新年盛宴。 篮球俱乐 ...

Group 1 - The CBA League's 31st season will commence on December 12, with the regular season reduced from 46 to 42 rounds, aligning game rules more closely with FIBA standards [1][2] - A new "CBA Potential Match" will be introduced, allowing more young players to gain exposure and playing time, which is seen as beneficial for player development [2][3] - The trend towards youth is evident, with 62 out of 339 registered domestic players being first-time registrants, and 197 players born in the 2000s, making up 58% of the total [3][4] Group 2 - The core player mobility is increasing, with notable players like Zhao Rui and Zhang Zhenlin involved in trades, enhancing the quality of transactions [4] - The number of sponsors has decreased from 16 to 14, with some companies exiting and new ones entering, indicating a shift in sponsorship dynamics [4][5] - The league is opening 15 categories for club sponsorship rights, aiming to enhance commercial potential and brand value for clubs [5][6] Group 3 - Several teams have undergone name changes due to sponsorship updates, reflecting the ongoing trend of brand partnerships in the league [6][7] - Alcohol companies are prominent sponsors, with five teams in the CBA and three in the WCBA being sponsored by liquor brands, highlighting the marketing strategy of leveraging sports for brand recognition [6][7] - The future of sports marketing is expected to evolve towards deeper engagement and interaction, moving beyond simple sponsorships to more integrated marketing strategies [7]

CBA Industry - The CBA company announced the schedule for the 2025-2026 season, with the opening game set for December 12, featuring Zhejiang Guangsha vs. Shanxi Fenjiu [2][3] - Shandong High-Speed Basketball's first match will be on December 13 against Beikong, with the first home game scheduled for the third round in Linyi against Sichuan Jin Cheng [2][4] - The regular season will consist of 42 rounds, a reduction of 4 rounds compared to the previous season, and will conclude on April 24, 2026 [3][4] WTA Industry - Wang Xiyu won her first-round match at the WTA 250 Guangzhou tournament, defeating British player Jones with a score of 6-4, 6-4, marking her second victory over a Top 75 player this season [24] - Wang Xiyu's victory took 1 hour and 58 minutes, and she will face the winner of the match between Pari and Kocharietso for a spot in the quarterfinals [24][25] AFC Champions League - Chengdu Rongcheng and Shanghai Haigang are set to compete in the AFC Champions League, with Chengdu currently holding 3 points and ranked 6th in the East Asia zone [8] - The match against Johor Darul Ta'zim is crucial for Chengdu to solidify their chances of advancing in the tournament [8] NBA Industry - The NBA 2025-2026 season will commence on October 22, featuring two opening games, including the Thunder vs. Rockets and Warriors vs. Lakers [10][12] - The Thunder, as the reigning champions, will receive their championship rings before starting their title defense [11]

Core Insights - The NBA China Games have returned after a hiatus of 2,190 days, marking a significant moment for the NBA's relationship with the Chinese market [2][4] - The event was held in Macau, which is seen as a strategic choice to avoid potential disruptions in the current geopolitical climate [6][8] - The NBA's return is accompanied by a renewed focus on engaging Chinese fans and rebuilding its brand in the region [3][4] Group 1: Event Overview - The Phoenix Suns and Brooklyn Nets played two games in Macau on October 10 and 12, which coincided with the last NBA China Games held in 2019 [2] - The absence of CCTV's live broadcast indicates that the NBA has not fully "broken the ice" with the Chinese market [12][14] - The event was well-attended, with enthusiastic crowds, although the star power of the participating teams was noted to be limited [4][8] Group 2: Strategic Partnerships - The Sands China Group played a crucial role in facilitating the return of the NBA China Games, having signed a five-year partnership with the NBA in 2024 [6][8] - Alibaba's ecosystem dominated the commercial partnerships for the event, with multiple brands under its umbrella participating as key sponsors [9][11] - The collaboration between the Chinese Basketball Association and the NBA aims to enhance player and coach development, signaling a positive step towards rebuilding relations [14][15] Group 3: Future Prospects - The 2026 NBA China Games are anticipated to feature a matchup between the Dallas Mavericks and the Houston Rockets, highlighting ongoing interest in the Chinese market [6][8] - The NBA is exploring the possibility of hosting games in other regions of China, indicating a long-term strategy for market re-engagement [15] - The involvement of prominent figures from Alibaba and the entertainment industry suggests a strong push for revitalizing the NBA's presence in China [9][12]

Group 1 - The Beijing Beikong Basketball Team leads the CBA semifinals 1-0 against Shanxi Fenjiu Basketball Team and will continue to compete in the playoffs [1][4] - The team has reached the CBA semifinals for the first time in five years, showcasing the spirit of perseverance and determination [1][4] - The upcoming home games on May 2 and 4 are highly anticipated, with the first match already sold out, expecting nearly 14,000 fans to attend [7] Group 2 - Beijing Shougang Basketball Club has launched a "Travel with the Game" initiative to enhance the holiday experience for fans, integrating sports, culture, and tourism [6] - Fans purchasing tickets for the May 2 game can enjoy an 11.2% discount at designated restaurants during the holiday period [6] - The CBA semifinals are part of a larger "Holiday Sports Carnival" in Beijing, aimed at providing a comprehensive entertainment experience for both locals and tourists [4][6]