Core Viewpoint - The domestic XR consumer market is experiencing a mixed performance, with VR sales declining significantly while AR sales show strong growth in the first half of 2025 [1] Summary by Category XR Market Performance - In the first half of 2025, the overall sales of the domestic XR consumer market reached 261,000 units, representing a quarter-on-quarter growth of 9% but a year-on-year decline of 21% [1] VR Device Sales - The domestic consumer VR market is currently in a downturn, with VR device sales hitting a three-year low at 75,000 units in the first half of 2025 [1] - The decline in VR sales is attributed to insufficient investment in VR content ecosystems and the absence of major new product launches during this period [1] AR Device Sales - In contrast, the domestic consumer AR device sales reached 186,000 units in the first half of 2025, marking a year-on-year increase of 35% and a quarter-on-quarter increase of 28% [1] - The growth in AR sales is supported by the continuous release of new AR glasses, government subsidies, and promotional events such as the "618" e-commerce festival [1] Future Projections - Based on the performance in the first half of 2025, the total sales of domestic consumer XR devices are projected to reach 606,000 units for the entire year, reflecting a year-on-year growth of 6.5%, primarily driven by AR devices [1]