豫园股份 20251208 摘要 豫园股份以东方生活美学为战略，通过产业运营和投资双轮驱动，致力 于成为全球一流的家庭快乐消费产业集团，拥有 19 个中华老字号和多 个国内外领先品牌，并加速国际化。 受宏观消费和房地产市场影响，公司 2025 年业绩出现波动，采取瘦身 健体、轻重并举策略，聚焦主业并调整业务结构，剥离非核心资产，并 在大源板块收入确认和出海业务扩张方面取得进展。 公司核心业务包括产业运营（占比 73%）、物业开发与销售（占比 21%）以及商业综合运营与物业服务（占比 6%）。产业运营占比上升， 地产占比下降，体现了公司提质增效及改善抗风险能力的举措。 珠宝时尚是主要收入来源（占比 64%），以老庙和亚一为驱动，覆盖平 价到高端市场。门店数量调整至 4,115 家，转向精细化管理，计划提升 一口价产品占比至 10%-15%。 公司整合成立豫源商置集团，聚焦文商旅、产业办公和高端住宅场景， 加速存量退出。不再开展纯地产项目，转向商业综合体运营，核心商业 物业为上海豫园商圈。 Q&A 御园股份的战略升级及当前业务结构是怎样的？ 御园股份自 2018 年重大资产重组后，成为复星集团的快乐产业旗舰平台， ...

Core Viewpoint - Yuyuan Group is actively adapting to the complex external consumption environment and industry pressures by focusing on cost reduction and efficiency improvement, leading to stable overall operations and steady quality improvement in core business segments [1][2]. Financial Performance - In the first half of 2025, Yuyuan Group reported revenue of 19.112 billion yuan and a net profit attributable to shareholders of 63 million yuan. The company has abundant cash on hand, amounting to 11.79 billion yuan, a 10% increase from the end of the previous year. Operating net cash flow reached 2.28 billion yuan, up 71% year-on-year, with a debt-to-asset ratio of 68.18%, indicating a safe and reasonable level [1]. - Management expenses decreased by 18% year-on-year, reflecting the company's efforts in cost control [1]. Business Segments - The jewelry segment, as the core business, is showing signs of recovery after structural adjustments, with revenue of 12.8 billion yuan in the first half of the year, and 7.6 billion yuan in the second quarter, representing a 47% quarter-on-quarter increase [2]. - The commercial operation segment is also performing well, with nearly 20 million visitors to Yuyuan Mall in the first half of the year and a 55% year-on-year increase in GMV [2]. Strategic Initiatives - The company is embracing the "Three New" consumption trends (new formats, new models, new scenarios) through technological and model innovations, aiming to create new growth spaces [3]. - Yuyuan Group is actively engaging in cross-industry collaborations, such as the partnership with the animation IP "Tian Guan Ci Fu" to launch co-branded products, which successfully attracted young consumers [4]. - The company is also enhancing its cultural commercial landmarks, such as Yuyuan Mall, by hosting events like the "Yuyuan Summer Fantasy Night" in collaboration with popular animation IPs, significantly boosting foot traffic [5]. Global Expansion - Yuyuan Group has established globalization as a key development model, with successful overseas events like the Yuyuan Lantern Festival in Thailand attracting over 4 million visitors and generating significant global media exposure [7]. - The company is expanding its restaurant brand internationally, with the opening of its first overseas store in London and plans for further expansion in Southeast Asia [7][8]. Innovation and New Models - The jewelry segment is leveraging new retail platforms like Douyin and Kuaishou, achieving a GMV of 1.755 billion yuan in the first half of the year [8]. - The restaurant segment is exploring light-asset models for chain development, while the cosmetics segment is integrating cultural tourism with beauty products [8]. New Scenarios and Opportunities - The development of the "Great Yuyuan" area, which will integrate various functions, is underway, aiming to create a new cultural and commercial complex in Shanghai [9]. - The renovation of historical sites within Yuyuan Mall is enhancing the cultural and commercial value of the area, aligning with modern consumer demands [9][10]. - The establishment of the Shanghai International Jewelry Fashion Functional Zone is expected to provide further regional and industry development opportunities for Yuyuan Group [10].