Core Viewpoint - The 2025 Shandong Province Foreign Trade Quality Products Shopping Season will take place from June 13 to 17, focusing on promoting high-quality foreign trade products in the domestic market, aiming to stimulate consumption and stabilize foreign trade [1][2]. Group 1: Event Overview - The event will gather nearly 300 quality foreign trade enterprises in the fields of crafts, gifts, and decorations, attracting over 2,000 professional buyers [1]. - A significant release of the "Integration of Domestic and Foreign Trade Action" will occur, along with the signing of the "Shandong Foreign Trade Quality Products National Market Integration Development Memorandum" [2]. Group 2: Exhibition Highlights - The exhibition will feature key areas such as the Jinan Free Trade Zone National Cultural Export Base and various craft and gift sections, showcasing the charm of Shandong's craft industry [2]. - Leading brands will present innovative products, including functional materials developed from shrimp and crab shells, and high-quality crafts from various regions [2]. Group 3: Empowerment and Support - The event aims to create an efficient platform to address key bottlenecks in the transition from foreign trade to domestic sales, facilitating deep cooperation and bulk purchases [5]. - A one-stop service will be provided for foreign trade enterprises, covering product display, selection matching, packaging optimization, and live marketing strategies [6]. Group 4: Consumer Engagement - The event will create an integrated online and offline consumer experience, featuring interactive projects like DIY crafts and ceramic painting to enhance brand recognition [8]. - Online engagement will involve collaboration with influencers and KOLs to drive traffic and convert offline experiences into online sales, establishing a consumption loop [8]. Group 5: Strategic Goals - This initiative represents a practical action for Shandong Province to stabilize foreign trade, promote consumption, and improve livelihoods, supporting foreign trade enterprises facing export pressures [8].

2025.04. 29 本文字数：3780，阅读时长大约6分钟 导读 ：观察今年的广交会不难发现，传统制造业正在通过技术创新与品牌建设向价值链上游攀升，产品差异化成为 破局关键。 作者 | 第一财经 缪琦 客流依然不少，但普遍对于价格更加敏感，这是今年广交会上给人留下的直观印象。 "今年来的客商报价大概比以前压低了30%以上。"一名来自广东的参展商这样告诉第一财经，这不仅 仅是因为来自新兴市场的客户更多了，也因为贸易战和经济下行叠加，竞争愈加激烈，让大家对于价 格的要求更加严苛。另一家来自浙江的参展商也对第一财经表示，以欧洲为主要市场的他们并未受到 美国关税的直接影响，但已能感受到，随着越来越多中国商品转战欧洲，这将让欧洲客户更大力度地 议价。 与此同时，"既要好价格，也要好品质"越来越成为全球客商的共识。 在印度经营着一家墨镜电商平台的29岁客商普拉奈（Pranay）是第一次来到中国。"在中国可以用中 等价格买到高品质。"他对第一财经表示，之前都是通过贸易商帮忙采购，今年第一次来到广交会"如 获至宝"，可以直接找到源头工厂下单，相较之前能够多赚40%左右，同样的采购价格可以获得质量 更高的产品。 在浙江外贸 ...

Core Insights - Traditional manufacturing is climbing up the value chain through technological innovation and brand building, with product differentiation becoming key to breaking through market challenges [1][16] - There is a noticeable increase in price sensitivity among customers, with quotes reportedly lowered by over 30% compared to previous years due to intensified competition and economic downturns [1][5] - Global customers are increasingly seeking both good prices and high quality, reflecting a shift in purchasing behavior [1] Industry Trends - The foreign trade market is experiencing changes, with small and micro enterprises facing both challenges and opportunities amid a tough environment [5][12] - Companies are diversifying their markets and optimizing supply chains to mitigate risks, with a focus on high-value products [16] - The demand for modular construction products is rising in various regions, driven by reconstruction needs and the growth of the tourism industry [12] Company Strategies - Companies are investing in factory expansions and advanced equipment to enhance production efficiency and quality [14][15] - There is a trend of companies shifting focus from traditional markets to emerging markets, with significant increases in orders from regions like Russia and the Middle East [12][17] - Effective cash flow management is becoming a core competitive advantage for companies navigating the complexities of the global trade environment [16] Market Dynamics - The structure of China's foreign trade market is evolving, with a significant increase in local collection accounts in emerging markets, reflecting a shift in trade dynamics [16] - Trade with traditional markets remains resilient, with notable growth in imports and exports with countries like Germany and the UK [17]