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这个金秋,城市漫步玩出新花样
Xin Hua Wang· 2025-10-16 13:25
Core Insights - The article highlights the integration of sports events with urban tourism, creating new experiences and consumption opportunities for residents and visitors in cities like Guangzhou, Shanghai, and Zhejiang [1][3][4]. Group 1: Event-Driven Urban Experiences - The 15th National Games in Guangzhou has inspired a city-wide theme of "traveling with the events," featuring 50 unique routes that emphasize sports, youth, and accessibility [3]. - Guangzhou has implemented various public benefit measures, including nearly one million free or discounted tickets and 300 sports venues offering 300,000 discount coupons [3]. - The 2025 Shanghai Masters Tennis Tournament attracted approximately 250,000 attendees, with the city promoting "event+" products that enhance the spectator experience through local shopping and cultural activities [4]. Group 2: Technological Integration in Urban Exploration - Technology has enhanced urban walking experiences, with interactive elements such as AI-driven robots and smart products available for purchase, allowing visitors to engage with the city in innovative ways [4][5]. - Guangzhou has introduced eight science-themed Citywalk routes that combine education with leisure, allowing participants to learn while exploring [5]. Group 3: Cultural and Culinary Attractions - The article notes a trend where cultural exhibits and local markets are becoming popular destinations for urban exploration, with traditional crafts and modern art being showcased in public spaces [7][10]. - The Wen Er Market in Hangzhou has transformed into a multifunctional space that attracts tourists, highlighting local cuisine and culture as essential components of the urban experience [10]. - The integration of local markets into travel itineraries reflects a shift from traditional sightseeing to immersive cultural experiences, enhancing the overall appeal of urban tourism [8][10].
宁夏吴忠利通区“文旅+”激发消费新活力
Zhong Guo Jing Ji Wang· 2025-05-08 08:22
Core Insights - The integration of "events + food + homestays + music" in Wuzhong City, Ningxia, attracted 735,000 visitors during the May Day holiday, generating a tourism revenue of 35.63 million yuan [1][2] Group 1: Tourism and Events - The "deep integration of events + performances + tourism" has diversified the new business formats and scenarios in the tourism consumption sector of Litong District [1] - The series of promotional activities, including the National Kite Elite Competition and the second "Starting from Litong" Ningxia Off-road Cultural Tourism event, served as key attractions for visitors [1] - A total of 67 performance activities, such as folk music festivals and bonfire parties, were held, enhancing the cultural experience for tourists [1] Group 2: Economic Impact and Consumer Engagement - The local economy benefited from strong "taste economy" dynamics, with various food experiences attracting visitors, including special promotions like "1 yuan for noodles" and "1 yuan for milk" [1][2] - The district implemented measures to manage the influx of tourists, including opening five dedicated bus routes and planning over 7,700 free parking spaces [2] - A total of 3.5 million yuan in consumer vouchers were distributed to stimulate spending, with promotional offers from participating merchants further encouraging consumer engagement [2]