贵州以504万亩的种植规模、729万吨的年产量，连续多年稳居行业首位，带动超140万椒农户均年增收1.8万元。在 遵义虾子镇的中国辣椒城，每天有超过600吨辣椒经3000多名经纪人之手发往全国，这里年交易量达35万吨，堪称 我国辣椒价格的风向标。 （央视财经《天下财经》）今天让我们走进贵州。在这里，辣椒不是简单的调味配角，而是每道菜肴的灵魂，这份 对辣椒的偏爱，不只停留在餐桌上，更深深扎根于当地人的生计中。作为"中国辣椒之都"的遵义，眼下辣椒采收已 经落幕，大量上市的各色辣椒，正在为当地的经济发展与产业升级注入强劲动力。 从种植到加工，从销售到出口，贵州辣椒产业规模究竟有多大？发展速度有多快？让我们通过一组数据，来直观解 读小小辣椒如何撬动百亿产业。 在贵州，一粒小小的辣椒种子正孕育着年产值超288亿元的庞大产业。这个完整的产业链条从育种研发开始，经过 规模化种植、专业市场交易、精深加工制造，最终通过全球销售网络抵达消费者餐桌。 而深加工环节则让辣椒价值再次翻番——全省300多家辣椒加工企业，加工9大系列70多类产品，远销海内外140多 个国家和地区，产值达180亿元，居全国第一。其中，贵州油辣椒占据国内市场 ...

Core Viewpoint - The seminar on the high-quality development of the chili industry in Guizhou aims to promote the transformation and upgrading of the industry by focusing on brand and channel development, as well as innovative consumption scenarios [1] Industry Development - The chili industry in China has been experiencing rapid growth, with Guizhou province projected to have a planting area of 5.04 million acres and a production of 7.29 million tons in 2024, generating a value of 28.8 billion yuan [1] - Zunyi city, a key area for chili production in Guizhou, maintains a stable planting area of over 2 million acres [1] - The industry is at a critical stage of transformation, facing opportunities and challenges from policy support, market demand, technological innovation, and global competition [1] Brand and Marketing Strategies - Experts suggest that Guizhou's chili industry should focus on five aspects for brand enhancement: transitioning from raw material suppliers to brand operators, innovating product categories, creating consumption scenarios, elevating chili as a cultural symbol, and globalizing distribution channels [3] - The chili industry holds over 40% of the global market share, but faces challenges in brand marketing and channel development [4] Technological and Logistical Innovations - The importance of transportation efficiency in the agricultural product market is emphasized, with a call for smart logistics to enhance the chili industry's supply chain from farm to table [5] - The use of digital tools, such as proprietary apps for logistics, is highlighted as a means to improve the transportation of Guizhou chili [5] Collaborative Efforts and Policy Support - The seminar included discussions on strengthening the role of chili enterprises, fostering collaboration between research institutions and companies, and addressing weak links in the chili industry chain through targeted policy support [7]

Group 1: Industry Development Strategies - The seminar focused on high-quality development of the chili pepper industry in Guizhou, emphasizing the importance of collaboration between research institutions and enterprises to enhance innovation and application in the industry [1] - Recommendations included strengthening the role of chili pepper enterprises, promoting joint research efforts, and ensuring effective policy and market collaboration to facilitate technology transfer and application [1][2] - The need for differentiated support policies based on the specific characteristics of the industry chain was highlighted, along with the importance of utilizing data for precise resource allocation [2] Group 2: Production and Branding - The president of the Guizhou Chili Pepper Industry Association emphasized the need to focus on breakthroughs in production and value enhancement, advocating for scientific planting and strong branding to improve market competitiveness [3] - The strategy includes developing a cooperative model involving leading enterprises, cooperatives, and farmers to ensure stable quality and yield of chili peppers [4] - The importance of deep processing and value addition through technological advancements and collaborative mechanisms was also discussed, aiming to transform chili peppers into a new engine for integrated development [4] Group 3: Media's Role in Industry Promotion - The media's role in promoting industry collaboration and rural revitalization was underscored, with a shift from single information dissemination to empowering the entire industry chain [5] - Various forms of media engagement, including partnerships with industry, market, and technology, were suggested to enhance the development of the chili pepper industry and address potential risks [5]

Group 1 - The core viewpoint of the articles highlights the development of the chili pepper industry in Zunyi City, Guizhou Province, particularly in the Xinpu New District, which is a key production and sales area for chili peppers in the region [1][2] - Xinpu New District has established a smart chili industry park covering 700 acres and has cultivated over 3,000 professional chili farmers, with a total planting area of 100,000 acres [1] - The district has 46 chili processing enterprises with an annual processing capacity of 180,000 tons and a processing output value of 1.2 billion yuan [1] Group 2 - The district has implemented policies to support the construction of a world chili processing trade cluster, allocating a budget of 90 million yuan for chili industry development, including funding for base construction, marketing, logistics, branding, and product research [2] - A technical service team for chili planting has been established to provide training and promote the adoption of advanced planting techniques, leading to a significant increase in chili production [2] - The order-based chili planting model has matured, with over 60,000 acres of chili planting contracts signed this year, ensuring a protective purchase price of 2.8-4 yuan per kilogram for farmers [2] Group 3 - The district is actively developing brand cultivation projects, focusing on building the "Zunyi Chao Tian Jiao" regional public brand and enhancing the "Xia Zi Chili" local brand [3] - The "Chili Cloud" platform is being developed to facilitate the operation and information dissemination of various chili price indices [3] - The district has hosted nine consecutive Guizhou International Chili Expositions, which have helped to expand the influence of chili brands [3]