Group 1 - The core viewpoint of the article emphasizes that chain franchising has become a key engine of business innovation in the context of consumption upgrades and digitalization [1][11] - Jinan, as a major economic hub and a node city of the "Belt and Road" initiative, is highlighted for its strategic importance in the expansion of chain brands due to its large population base of 100 million and a retail sales total of 3.8 trillion yuan [1][3] - The upcoming annual event focusing on the chain franchising industry will take place from November 21 to 23, 2025, at the Shandong International Exhibition Center, featuring a significant exhibition area and a large number of participating brands [1][3] Group 2 - The exhibition is strategically scheduled over the weekend to accommodate entrepreneurs, allowing them to engage fully in the event and make informed decisions quickly [3][5] - The event will cover four major industries: catering, retail, education, and services, with an expected attendance of over 50,000 professional visitors [3][5] - The exhibition aims to serve as a comprehensive resource hub for the entire industry chain, facilitating connections between brand owners and potential franchisees [3][5] Group 3 - Participants will have opportunities to enhance brand visibility and market expansion through innovative display activities and direct engagement with investors and agents [5][9] - The event will feature various sectors, including food and beverage, education, and retail, providing a platform for investors to explore potential investment projects [5][9] - The exhibition will also include thematic forums and industry seminars, offering insights into new trends and opportunities in the franchising sector [9][11]