Core Viewpoint - Huazhi Wine Holdings (300755) has been awarded the "Supply Chain Influence Award" by Securities Star for its outstanding practices in the Environmental, Social, and Governance (ESG) fields, highlighting its commitment to integrating economic efficiency with social responsibility [1] Group 1: ESG Practices - The award aims to recognize companies excelling in environmental sustainability, social responsibility, and corporate governance [1] - Huazhi Wine Holdings has established deep strategic partnerships with renowned wine producers such as Moutai, Wuliangye (000858), Lafite, and Penfolds, creating a diversified product matrix covering various categories of alcoholic beverages [4] - The company has invested over 1 billion yuan to build a 100,000 square meter old wine collection museum and a famous wine identification center, implementing a three-tiered authenticity verification system and a full traceability process using QR code technology [4] Group 2: Supply Chain Management - Huazhi Wine Holdings has developed a comprehensive marketing network by optimizing supply chain management and segmenting the national market into 16 battle zones and 61 regional markets [4] - The company employs advanced information management systems and anti-counterfeiting traceability technology, with over 40 warehouses covering a total area of 50,000 square meters [4] - The company has created a 3.0 store model that integrates premium wine, high-end dining, and entertainment, enhancing consumer experience and market competitiveness [5] Group 3: Sustainable Development Initiatives - The company actively responds to national carbon neutrality goals by incorporating green concepts into all aspects of supply chain management, prioritizing partnerships with organically certified wineries [5] - Huazhi Wine Holdings promotes green logistics by using new energy vehicles, upgrading logistics systems, and selecting environmentally friendly packaging materials [5] - The company is committed to social responsibility, engaging in rural revitalization efforts and organizing volunteer services for various social welfare activities [5][6] Group 4: Future Outlook - The recognition from Securities Star serves as validation of Huazhi Wine Holdings' long-term dedication to supply chain management [6] - The company plans to continue optimizing supply chain efficiency and competitiveness while enhancing its ESG management standards [6] - Huazhi Wine Holdings aims to create more value for stakeholders by focusing on sustainable practices and internal decision-making processes [6]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - The company reported a revenue of 9.46 billion yuan in 2024, a year-on-year decline of 6.5%, and a net profit attributable to shareholders of 44.45 million yuan, down 81.1% year-on-year. In the fourth quarter alone, revenue was 1.63 billion yuan, a decrease of 12.6% year-on-year, resulting in a net loss of 120 million yuan compared to a profit of 4.35 million yuan in the same period last year [2][6] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 9.46 billion yuan, with a year-on-year decline of 6.5%. The net profit attributable to shareholders was 44.45 million yuan, down 81.1% year-on-year. The fourth quarter revenue was 1.63 billion yuan, a decrease of 12.6% year-on-year, leading to a net loss of 120 million yuan compared to a profit of 4.35 million yuan in the previous year [2][6] Industry Context - The demand in the liquor industry remains weak, with the cumulative production of liquor by large-scale enterprises in China in 2024 reaching 4.145 million kiloliters, a year-on-year decrease of 1.8%. This reflects a contraction in market demand, although the decline is less severe than the 2.8% drop in 2023 [12] Strategic Initiatives - The company is focusing on high-quality development by leveraging its brand advantages and enhancing product and channel construction. It aims to maintain resilience in operations despite industry challenges. The company plans to implement a strategy of "de-stocking, promoting sales, stabilizing prices, adjusting structures, optimizing models, and strengthening teams" in 2025 [12]