Core Viewpoint - Dongguan is redefining its manufacturing identity by presenting itself as a "City of Manufacturing Aesthetics" at the 138th Canton Fair, signaling a shift from mere product output to value output in the manufacturing sector [1][2][5]. Group 1: Manufacturing Aesthetics Concept - The concept of "Manufacturing Aesthetics" was systematically introduced by Dongguan in 2024, focusing on six dimensions: design, craftsmanship, production, products, culture, and philosophy [1]. - This initiative aims to inject a more appealing "soul" into Dongguan's robust manufacturing "body," emphasizing the importance of aesthetics in manufacturing [1][6]. - Dongguan's participation in the Canton Fair represents a collective branding effort, showcasing a unified image that highlights the region's commitment to high-quality design and craftsmanship [2][3]. Group 2: Transformation of Dongguan's Manufacturing - Dongguan manufacturers are transitioning from being mere suppliers to solution providers, reflecting a fundamental change in how they present their products [3][4]. - The fair featured a significant increase in "specialized, refined, distinctive, and innovative" enterprises, indicating a shift towards high-quality, niche manufacturing [3]. - Companies are now focusing on creating comprehensive experiences rather than just showcasing individual products, as seen in the home furnishings and electronics sectors [4]. Group 3: Global Trade and Market Positioning - Dongguan's approach to "Manufacturing Aesthetics" is seen as a response to the evolving global trade landscape, positioning itself as a key player in high-quality development within China's manufacturing sector [2][5]. - The city is moving away from traditional labor-intensive industries and is exploring new avenues for brand development and technological innovation [5][6]. - Dongguan's practices illustrate a shift in the global value chain, as companies aim to enhance their positions by focusing on design, sustainability, and brand loyalty [6][7].