Core Viewpoint - The article highlights the transformation and revival of Fengxiang clay sculpture, a traditional craft in China, through innovation and cultural exchange, led by Hu Xinming, a national-level inheritor of this intangible cultural heritage [2][4]. Group 1: Historical Background - Hu Xinming began learning clay sculpture at the age of 11, and over the decades, he has witnessed the evolution of this craft into a cultural treasure recognized beyond local borders [2]. - Fengxiang, known as the birthplace of Zhou-Qin culture, has a rich history that influences the designs of clay sculptures, such as the classic tiger face shape resembling ancient bronze patterns [2]. Group 2: Challenges Faced - The Fengxiang clay sculpture industry faced a decline as villagers turned to other jobs due to low income from clay sculpture, with Hu Xinming identifying four main issues: fragility during transport, low processing efficiency, poor packaging, and outdated designs [4]. - Past export attempts, such as sending thousands of clay sculptures to Singapore, resulted in significant losses due to breakage, highlighting the need for improvements in production methods [4]. Group 3: Innovations and Revival - Hu Xinming innovated by incorporating materials like paper pulp and cotton into the clay, developing more durable sculptures, and modernizing production techniques with new molds and packaging [4]. - The revival of Fengxiang clay sculpture has led to a significant increase in production, with over 200 households and more than a thousand people involved, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries [4]. Group 4: Cultural Integration and Future - The younger generation, represented by Hu Xinming's son, is integrating modern elements into clay sculpture, creating new products like scarves and phone cases, which have gained popularity online [5]. - The establishment of clay sculpture training centers and experience parks reflects a successful blend of intangible cultural heritage with tourism, paving new paths for the industry [4].

Core Insights - The article highlights the thriving development of the mud sculpture industry in Liu Ying Village, known as "China's First Mud Sculpture Village," with an annual output value exceeding 40 million yuan and products exported to over 30 countries and regions [1][2]. Group 1: Industry Development - Liu Ying Village has over 200 households and thousands of people engaged in the mud sculpture industry, which has seen significant growth due to collective efforts and a focus on cultural tourism [1][2]. - The mud sculpture industry in Fengxiang has a rich history dating back to the Western Zhou period, characterized by vibrant colors and traditional patterns, and was recognized as a national intangible cultural heritage in 2006 [1][2]. Group 2: Key Figures and Innovations - Hu Xinming, a representative inheritor of the Fengxiang mud sculpture, has played a pivotal role in promoting the craft, including showcasing it internationally and creating over 180 new varieties of mud sculptures [2][3]. - The introduction of a closed-loop cooperation model involving "company + cooperative + farmers" has enhanced production efficiency and created job opportunities for over 320 local residents [3]. Group 3: Youth Engagement and Modernization - The younger generation, represented by Hu Jinwei, is modernizing the mud sculpture art by integrating it with contemporary design and lifestyle products, appealing to younger consumers [4][5]. - Hu Jinwei has developed various derivative products and educational programs to promote traditional culture among local schools and universities, attracting thousands of participants annually [5][6]. Group 4: Cultural Significance and Future Aspirations - The mud sculpture culture embodies the hopes and positive attitudes of local people towards life, and there is a strong emphasis on maintaining traditional elements while adapting to modern consumer trends [6][7]. - Plans for a Fengxiang mud sculpture cultural and creative competition aim to engage more young talents in the innovative development of the craft, expanding its presence in everyday life [7].