Core Insights - The transformation of villages in Shaanxi Province is attributed to the implementation of incentive-based management systems and localized development strategies, leading to improved living conditions and community engagement [2][4][5] Group 1: Village Transformation - Xiyao Village has undergone significant changes since the implementation of the "points system" in 2018, shifting from a command-based approach to one that encourages community participation [2] - The village has introduced a "street chief system" to enhance local governance, focusing on cleanliness, security, and cultural promotion [2] - The establishment of various community classes has enriched the cultural life of residents, fostering a sense of pride and responsibility towards their environment [2] Group 2: Cultural and Economic Development - Liuying Village has leveraged its status as a national intangible cultural heritage site, focusing on the "Fengxiang Mud Sculpture" to drive tourism and local industry [3][4] - The village has formed a cooperative model that integrates local artisans, leading to a significant increase in the mud sculpture industry, with an annual output value exceeding 420 million yuan [4] - The implementation of comprehensive rural environment improvements has enhanced living conditions, encouraging young people to return and engage in local entrepreneurship [4] Group 3: Economic Growth Indicators - The ongoing "Ten Thousand Projects" initiative has resulted in a rise in economically strong villages in Shaanxi Province, now accounting for 12.3% of total villages, contributing to sustained increases in farmer income [5] - As of the first half of 2025, the per capita disposable income of rural residents in the province reached 9,640 yuan, surpassing the national growth rate by 0.3 percentage points [5]

Core Points - The second "Three Qin Souvenirs" consumer evaluation event released a list of 50 selected products during the Yangling Agricultural High-tech Fair, aiming to provide consumers with high-quality, distinctive products and services from Shaanxi province [1] - The first event in September 2023 selected 50 products from over 200 entries, including items like Mizhi millet and Yaozhou kiln ceramics, while the second event saw nearly 200 companies participating and over 190,000 online votes [1] - Selected products are seen as a "golden business card" for Shaanxi's image and a "booster" for enterprise development, with a total of 100 products recognized as representatives of "Shaanxi Good Goods" [1] Group 1 - The "Three Qin Souvenirs" exhibition features 135 products from 42 participating enterprises across 8 categories, including agricultural products, tea, and specialty foods [2] - An online sales section for "Three Qin Souvenirs" has been established on platforms like Taobao and Tmall, along with a dedicated exhibition page on the Cloud Agricultural High-tech Fair platform [2]

Group 1 - The core viewpoint emphasizes the revival of ancient cultural elements through modern creative industries, particularly in Baoji, where bronze culture is being integrated into contemporary products and collaborations [1][2]. - Baoji Bronze Museum has initiated partnerships with various companies to develop a range of creative products centered around the "He Zun" IP, including plush toys and specialty foods, aiming to transform the cultural creative industry from resource display to IP operation [1][3]. - The integration of traditional craftsmanship, such as the fusion of Baoji bronze elements with Jingdezhen porcelain techniques, is leading to the development of innovative cultural products like tea sets and inkstones [1][2]. Group 2 - The traditional craft of Fengxiang clay sculpture is experiencing a revival, with over 1,000 people engaged in the industry, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries and regions [3][4]. - The establishment of the Fengxiang Clay Sculpture Association aims to preserve and innovate this cultural heritage, promoting systematic skill transmission and diverse artistic expressions [4][5]. - Baoji's cultural resources are being integrated with modern technology and tourism, with initiatives to create unique cultural IPs that reflect the city's heritage and attract global attention [5].

Core Viewpoint - The article highlights the supportive policies in Shaanxi province that encourage young artisans, like Hu Jinwei, to return to their hometowns and start businesses in traditional crafts, specifically Fengxiang clay sculpture, blending creativity with heritage [1][2]. Group 1: Entrepreneurial Initiatives - Hu Jinwei, a young artisan, combines his product design knowledge with traditional Fengxiang clay sculpture to innovate and promote this ancient craft [1][2]. - The local government supports Hu's entrepreneurial efforts through a "company + cooperative + farmer" model, uniting scattered artisans for standardized training and skill enhancement [2][5]. - Hu has successfully attracted over 300,000 visitors to his new educational experience center, which he established with a loan from the Shaanxi provincial graduate entrepreneurship fund [5]. Group 2: Policy Support - Shaanxi province has implemented a series of comprehensive policies to support various talents, including college graduates, in returning to their hometowns for entrepreneurship [5]. - Recent initiatives include optimizing entrepreneurship training, improving services, and enhancing policy awareness through employment policy promotion activities [5].

Core Viewpoint - The event "Xinjiang is a Good Place" focusing on intangible cultural heritage (ICH) was recently inaugurated in the Hotan region of Xinjiang, showcasing the importance of cultural preservation and exchange in the region [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Culture and Tourism and the People's Government of Xinjiang Uygur Autonomous Region [1] - The theme of the event is "Cultural Enrichment of Xinjiang, ICH Adds Color" [1] - The main venue features 435 representative ICH projects and 383 ICH inheritors, highlighting the achievements in ICH protection, inheritance, and cooperation [1] Group 2: Featured Projects and Inheritors - Over 40 representative ICH projects and 12 inheritors, including Xianyang Fuzhu Tea, Hanzhong Rattan Weaving, Fengxiang Clay Sculpture, and Wugong Embroidery, were prominently displayed [1] - Notable works include the colorful paper-cutting piece "Flower Girl" by Master Ku Shulan and the uniquely shaped Fengxiang clay sculpture "Four Happy Babies," which attracted many visitors [1] Group 3: Cultural Significance - The event is described as a cultural dialogue that transcends the Tianshan and Qinling mountains, continuing the millennium legend of the Silk Road [1]

Core Insights - The article highlights the revival and commercialization of traditional Fengxiang clay sculpture in Liuying Village, Shaanxi Province, which has transformed from a local craft into a significant economic driver for the community [1] Group 1: Historical and Cultural Significance - Fengxiang clay sculpture has a history of over 600 years and is recognized as a national intangible cultural heritage project, with nearly all villagers skilled in the craft [1] - The cultural value and market potential of clay sculpture are emphasized by the representative inheritor, Hu Jinwei, who aims to integrate traditional craftsmanship with modern design [1] Group 2: Economic Impact and Development Model - The clay sculpture industry in Liuying Village has over 200 households and more than 1,000 individuals involved, generating an annual output value exceeding 40 million yuan [1] - The "company + cooperative + farmer" model has been implemented to organize and train artisans, enhancing the market vitality of the traditional craft [1] Group 3: Future Prospects and Innovation - The village is focusing on developing a non-heritage cultural village by combining intangible cultural heritage with tourism, creating new avenues for growth [1]

Core Viewpoint - The article highlights the transformation and revival of Fengxiang clay sculpture, a traditional craft in China, through innovation and cultural exchange, led by Hu Xinming, a national-level inheritor of this intangible cultural heritage [2][4]. Group 1: Historical Background - Hu Xinming began learning clay sculpture at the age of 11, and over the decades, he has witnessed the evolution of this craft into a cultural treasure recognized beyond local borders [2]. - Fengxiang, known as the birthplace of Zhou-Qin culture, has a rich history that influences the designs of clay sculptures, such as the classic tiger face shape resembling ancient bronze patterns [2]. Group 2: Challenges Faced - The Fengxiang clay sculpture industry faced a decline as villagers turned to other jobs due to low income from clay sculpture, with Hu Xinming identifying four main issues: fragility during transport, low processing efficiency, poor packaging, and outdated designs [4]. - Past export attempts, such as sending thousands of clay sculptures to Singapore, resulted in significant losses due to breakage, highlighting the need for improvements in production methods [4]. Group 3: Innovations and Revival - Hu Xinming innovated by incorporating materials like paper pulp and cotton into the clay, developing more durable sculptures, and modernizing production techniques with new molds and packaging [4]. - The revival of Fengxiang clay sculpture has led to a significant increase in production, with over 200 households and more than a thousand people involved, generating an annual output value exceeding 40 million yuan, and products being exported to over 30 countries [4]. Group 4: Cultural Integration and Future - The younger generation, represented by Hu Xinming's son, is integrating modern elements into clay sculpture, creating new products like scarves and phone cases, which have gained popularity online [5]. - The establishment of clay sculpture training centers and experience parks reflects a successful blend of intangible cultural heritage with tourism, paving new paths for the industry [4].

Core Insights - The article highlights the thriving development of the mud sculpture industry in Liu Ying Village, known as "China's First Mud Sculpture Village," with an annual output value exceeding 40 million yuan and products exported to over 30 countries and regions [1][2]. Group 1: Industry Development - Liu Ying Village has over 200 households and thousands of people engaged in the mud sculpture industry, which has seen significant growth due to collective efforts and a focus on cultural tourism [1][2]. - The mud sculpture industry in Fengxiang has a rich history dating back to the Western Zhou period, characterized by vibrant colors and traditional patterns, and was recognized as a national intangible cultural heritage in 2006 [1][2]. Group 2: Key Figures and Innovations - Hu Xinming, a representative inheritor of the Fengxiang mud sculpture, has played a pivotal role in promoting the craft, including showcasing it internationally and creating over 180 new varieties of mud sculptures [2][3]. - The introduction of a closed-loop cooperation model involving "company + cooperative + farmers" has enhanced production efficiency and created job opportunities for over 320 local residents [3]. Group 3: Youth Engagement and Modernization - The younger generation, represented by Hu Jinwei, is modernizing the mud sculpture art by integrating it with contemporary design and lifestyle products, appealing to younger consumers [4][5]. - Hu Jinwei has developed various derivative products and educational programs to promote traditional culture among local schools and universities, attracting thousands of participants annually [5][6]. Group 4: Cultural Significance and Future Aspirations - The mud sculpture culture embodies the hopes and positive attitudes of local people towards life, and there is a strong emphasis on maintaining traditional elements while adapting to modern consumer trends [6][7]. - Plans for a Fengxiang mud sculpture cultural and creative competition aim to engage more young talents in the innovative development of the craft, expanding its presence in everyday life [7].