最近留意到一个小趋势：猎装正在回归。 从北京国贸到上海静安寺， Barbour夹克的出镜率明显上升。小红书上，有人称出门散步就看到不下十件Barbour，有人觉得Barbour穿上就像劳保服，但 也有人分享自己的"巴恩风"穿搭思路，称其是最好的入秋搭子。 有意思的是，作为猎装，Barbour过去是乡村绅士的专属，如今穿着场景则转移到了城市，成了都市新中产表达生活品味的新方式。 这其实也是户外趋势被忽视的一个侧面：并非所有户外消费都发生在户外，很多时候，人们需要的，或许只是"户外感"或"户外精神"。 01、Barbour：从功能装备到"新中产"符号 Barbour的故事可以追溯到1894年，当时John Barbour创立了以自己姓氏命名的品牌Barbour，为水手和渔民提供油布雨衣，以抵御英国的恶劣天气。通过一 代代继承者们的努力，Barbour先后推出了摩托车服、潜水服、马术服装。经典的油蜡棉布面料能够适应不同环境条件，防水、耐磨的功能特性，使其迅 速在各种户外场景中流行开来。 自1970年代起，Barbour相继获得英国皇室三张委任状，这也将品牌与英国乡村贵族生活方式联系起来。而当伊丽莎白二世、戴安娜王妃 ...

Core Points - The establishment of Mansa (Suzhou) Technology Group's national headquarters and industrialization base in Suzhou High-tech Zone marks a significant step towards the company's transition from "manufacturing" to "intelligent manufacturing" [1][3] - The new base is expected to produce 24 million bottles of perfume and 12 million sets of high-end scented candles annually, with an anticipated annual output value exceeding 1 billion yuan [3] - Mansa has obtained 90 patents since its establishment in Suzhou in 2009 and has been recognized as a provincial-level specialized and innovative small and medium-sized enterprise [3] Company Development - Mansa's growth is attributed to the supportive policies and development guidance from Suzhou High-tech Zone, as well as close collaboration with partners [3] - The company aims to enhance product quality and brand influence, aspiring to become a significant representative of global fragrance lifestyle [3] Industry Context - Suzhou High-tech Zone is focused on high-quality development, optimizing the business environment, and enhancing service guarantees for enterprises [3] - The zone is actively promoting the intelligent transformation and digitalization of the manufacturing industry, aiming to support the growth of quality enterprises and contribute to regional economic development [3]