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蔓莎总部及产业化基地在苏州高新区启用
Yang Zi Wan Bao Wang· 2025-09-19 11:58
Core Points - The establishment of Mansa (Suzhou) Technology Group's national headquarters and industrialization base in Suzhou High-tech Zone marks a significant step towards the company's transition from "manufacturing" to "intelligent manufacturing" [1][3] - The new base is expected to produce 24 million bottles of perfume and 12 million sets of high-end scented candles annually, with an anticipated annual output value exceeding 1 billion yuan [3] - Mansa has obtained 90 patents since its establishment in Suzhou in 2009 and has been recognized as a provincial-level specialized and innovative small and medium-sized enterprise [3] Company Development - Mansa's growth is attributed to the supportive policies and development guidance from Suzhou High-tech Zone, as well as close collaboration with partners [3] - The company aims to enhance product quality and brand influence, aspiring to become a significant representative of global fragrance lifestyle [3] Industry Context - Suzhou High-tech Zone is focused on high-quality development, optimizing the business environment, and enhancing service guarantees for enterprises [3] - The zone is actively promoting the intelligent transformation and digitalization of the manufacturing industry, aiming to support the growth of quality enterprises and contribute to regional economic development [3]
奢场前线|顶奢首店+营销活动双爆发: 多地新店亮相与现象级事件
Sou Hu Cai Jing· 2025-07-08 11:32
Group 1 - Pfunds Molkerei, a century-old German dairy shop, opened its first store in Beijing SKP, replicating the dreamy style of its Dresden flagship with golden murals and a milk fountain [1] - Longchamp opened a boutique in Shanghai ipam, showcasing its 2025 autumn/winter collection alongside three other brands including Yoajung and moosugar [3] - NOIR DELUXE COLLECTION, the first high-end series from MO&Co., debuted at Beijing Wangfujing, highlighting contemporary women's empowerment [5] Group 2 - KENT&CURWEN launched its first store in Beijing's China World Mall, featuring a British aesthetic and the 2025 spring/summer collection [7] - Louis Vuitton's "L'Voyage" concept landmark in Shanghai, inspired by a cruise ship, combines exhibition, boutique, and dining experiences [9] - AMAM LONBAKERY TOWN opened its first concept store in Beijing's Sanlitun, offering a range of baked goods in a warm, noble atmosphere [11] Group 3 - Shenyang MixC welcomed over 15 new stores, including Redline and EMPORIO ARMANI's first store in Northeast China [14] - The southwest's first store of Van Cleef & Arpels opened in Chengdu SKP, inspired by Parisian architecture [16] - Shenzhen Bay MixC revealed its first phase with PRADA and other high-end brands, becoming the 12th location in China to host luxury brands like Hermes and Chanel [19][20] Group 4 - The "Illusion Fusion Street" exhibition debuted in Sanlitun Taikoo Li, featuring an immersive art installation by artist Shen Ruofan [21] - DIMOO's "Natural Shapes" pop-up event launched in Changsha IFS, showcasing nature-inspired art installations [23] - Greenland, a new lifestyle district, opened in Chongqing MixC, featuring various lifestyle brands and a giant IP installation [25] Group 5 - Vacheron Constantin's 270th-anniversary experience space opened in Shanghai Zhangyuan, featuring seven immersive exhibition areas [27] - A pop-up space for WakooLab &潮玩娃衣 was launched in Shanghai's Qiantan Taikoo Li, showcasing original designs by fashion bloggers [28] - Chengdu SKP initiated a summer food festival, collaborating with local breweries for a limited-time event [31]