Core Viewpoint - The core viewpoint of the article is that AI is not merely a tool for efficiency but a strategic core for future growth in the high-end fashion industry, as articulated by the chairman of the leading domestic high-end fashion company, Geli Si [2][3]. Company Overview - Geli Si has been deeply engaged in the design, research and development, production, and sales of branded fashion since its establishment in 1996, now encompassing a brand matrix that includes ELLASSAY, Laurèl, IRO, self-portrait, and Nobis, covering various market segments [3]. AI Application Strategy - The company has established an AI leadership team to promote the deep integration of AI across the entire value chain, including design, supply chain, product management, and brand operations, aiming to build long-term capabilities empowered by AI [2][4]. - Geli Si views AI as a key factor for future growth, emphasizing the need for companies to adapt quickly to the changes brought by AI technology [3][4]. Full-Chain Layout - Unlike some companies that adopt a piecemeal approach to AI, Geli Si has chosen a full-chain layout, believing that AI combined with the company's accumulated data can create various intelligent agents that maximize value [5][6]. - The company has implemented AI usage KPIs for department heads and has accelerated the promotion of AI applications throughout the organization [5][6]. Design and Supply Chain Innovations - In design, Geli Si utilizes AI models to analyze best-selling styles, enabling the creation of design intelligence that aligns with brand DNA and consumer trends, significantly improving design efficiency and reducing costs [6][8]. - The self-developed "Flash Chain Hero" AI system enhances supply chain efficiency by automating material calculations and order placements, replacing traditional manual processes [6][7]. Marketing and Operations Enhancements - AI technology is employed to create lookbooks and promotional materials, enhancing visual presentation efficiency and reducing costs [7]. - The company has also integrated AI for sales training and operational diagnostics, leveraging big data to improve store performance [7]. Maintaining Core Competitiveness - Geli Si emphasizes the importance of integrating AI with human creativity, ensuring that technology enhances rather than diminishes the brand's creative capabilities [8]. - The company believes that AI will not replace the core values of high-end fashion brands but will redefine efficiency, experience, and innovation boundaries [8][9]. Future Directions - Looking ahead, Geli Si plans to strengthen AI applications in design, product management, and membership management to enhance efficiency and innovation, aiming to stand out in a competitive market [9].

Core Viewpoint - The core viewpoint of the articles is that AI is not merely a tool for efficiency but a strategic core for future growth in the high-end fashion industry, as articulated by the chairman of the leading domestic high-end fashion brand, Geli Si [1][2]. Group 1: AI Strategy and Implementation - Geli Si has established an AI leadership team to promote the deep integration of AI across the entire value chain, including design, supply chain, product management, and brand operations [1][4]. - The company views AI as a key driver for future growth, with a belief that those who do not embrace AI will be outpaced by those who do [2][4]. - Significant resources have been allocated to AI research and data team development, emphasizing the importance of AI application across all levels of the organization [3][4]. Group 2: Full-Chain Layout - Geli Si has opted for a full-chain approach to AI application, recognizing that AI's value is maximized when combined with the company's accumulated data [4]. - The company has implemented KPI assessments for department heads to ensure accountability in AI usage, promoting a culture of AI integration [4][6]. Group 3: AI Applications in Design and Supply Chain - In design, Geli Si utilizes AI models to analyze best-selling styles, creating a design intelligence that aligns with brand DNA and consumer preferences, thus streamlining the design process [5][7]. - The self-developed "Flash Chain Hero" AI system automates the calculation and assembly of materials, significantly enhancing responsiveness in the supply chain [5][6]. Group 4: Marketing and Operations Enhancements - AI technology is employed to create product lookbooks and promotional materials, improving efficiency and reducing costs in marketing [6]. - The company has introduced AI-driven sales training tools to enhance staff understanding of product features, benefits, and advantages [6][7]. Group 5: Maintaining Core Competitiveness - Geli Si emphasizes the importance of integrating AI with human creativity to enhance, rather than diminish, the brand's creative capabilities [7]. - The company believes that AI will not replace the core values of high-end fashion brands but will redefine efficiency, experience, and innovation boundaries [7][8]. Group 6: Future Directions - Looking ahead, Geli Si plans to further enhance AI applications in design, product management, and customer relationship management to achieve efficiency and innovation in a competitive market [8].

Core Insights - The core viewpoint of the articles is that AI is not merely a tool for efficiency but a strategic core for future growth in the high-end fashion industry, as articulated by the chairman of the leading domestic high-end fashion brand, Geli Si [1][2]. AI Application Strategy - Geli Si has established an AI leadership team to promote the integration of AI across the entire value chain, including design, supply chain, product management, and brand operations, aiming to build long-term capabilities empowered by AI [1][2]. - The company emphasizes a comprehensive approach to AI application rather than isolated trials, recognizing that AI can create various intelligent agents that maximize value through collaboration [2][3]. Design Innovations - In design, Geli Si utilizes AI models to analyze bestselling styles, enabling the creation of design intelligence that aligns with brand DNA and current trends, thus transforming traditional design processes [3][4]. - The company has eliminated certain traditional steps in the design process, such as initial reviews, by involving customers and sales staff in evaluating AI-generated designs, which enhances efficiency and reduces costs [3][4]. Supply Chain and Product Management - Geli Si's self-developed AI system, "Flash Chain Hero," automates the calculation and assembly of materials, significantly improving response times in the supply chain [3]. - The company collaborates with external AI service providers to develop intelligent product solutions that better understand market demands and optimize product assortments [3]. Marketing and Operations - AI technology is employed to create product lookbooks and promotional materials, enhancing visual presentation efficiency and reducing costs [4]. - The company has introduced AI-driven sales training tools to improve staff understanding of product features and benefits, alongside AI insights for sales diagnostics [4]. Maintaining Core Competitiveness - The integration of AI is approached with caution to ensure it complements the creative capabilities of designers, preserving the brand's aesthetic values [4][5]. - Geli Si believes that while AI can enhance creativity and efficiency, final decisions should rely on human aesthetic judgment, ensuring a balance between technology and human experience [5]. Future Outlook - The chairman predicts that AI will have a profound impact on the high-end fashion industry over the next 3 to 5 years, enhancing efficiency, experience, and innovation without undermining the core values of high-end brands [5]. - Geli Si plans to continue strengthening AI applications in various areas, including design, product management, and customer management, to stand out in a competitive market [5].

Core Insights - The company achieved a revenue of 2.019 billion yuan in the first three quarters of 2025, with a year-on-year growth of 2.4% on a comparable basis, while net profit attributable to shareholders surged by 427.3% to 114 million yuan [1] - The company is focusing on AI technology to enhance operational efficiency, establishing an AI leadership group and promoting the use of AI tools in design, supply chain management, and marketing [1] - The domestic market saw a comparable revenue growth of approximately 6.0% in the first three quarters, with a notable 8.6% increase in the third quarter [2] Group 1 - The company’s chairman emphasized the importance of AI in improving management efficiency and has initiated various AI-related projects [1] - The company is implementing cost-reduction measures for its overseas brand IRO, which has shown gradual profit improvement in the first three quarters [2] - The main brand ELLASSAY outperformed the domestic mid-to-high-end women's wear sector with a growth of 4.6% [2] Group 2 - The international brands self-portrait, Laurèl, and IRO in China achieved year-on-year growth rates of 16.8%, 12.4%, and 3.1% respectively [2] - The company aims to become a globally competitive high-end fashion brand group, focusing on brand differentiation through investments, acquisitions, and partnerships [2]

Core Viewpoint - Geli Si (歌力思) has been awarded the "Supply Chain Influence Award" for its outstanding practices in Environmental, Social, and Governance (ESG) areas, highlighting its commitment to sustainable development and responsible corporate governance [1][4]. Group 1: ESG Practices - The award aims to recognize companies that excel in environmental sustainability, social responsibility, and corporate governance, promoting the integration of economic efficiency and social responsibility [1]. - Geli Si emphasizes sustainable development throughout its operations, providing high-quality, personalized fashion products while maintaining a diverse product matrix [4]. Group 2: Supply Chain Management - The company has established a comprehensive supplier management system, ensuring the safety and stability of its supply chain through strict supplier admission, assessment, and exit mechanisms [4]. - Geli Si utilizes digital management tools to enhance supplier management and evaluation, achieving refined supply chain management [4][5]. - Close collaboration with suppliers has led to stable raw material supply and cost optimization, significantly improving supply chain responsiveness and efficiency [4]. Group 3: Green Supply Chain Initiatives - Geli Si actively promotes sustainable practices by encouraging suppliers to use eco-friendly materials and optimize production processes, thereby reducing carbon emissions [5]. - The company has partnered with low-impact fabric suppliers to facilitate the transition to a low-carbon supply chain [5]. - Geli Si advocates for the reuse of inventory fabrics, which not only reduces procurement quantities but also minimizes environmental impact [5]. Group 4: Employee Welfare and Social Responsibility - The company protects employees' legal rights and provides safe working conditions, while also focusing on their comprehensive development through training and innovation initiatives [6]. - Geli Si participates in public welfare by donating funds to educational institutions, supporting the development of education [6]. - The company aims to enhance supply chain competitiveness and sustainability while creating value for consumers and contributing to society [6].