Core Viewpoint - The chairman of the company, Xia Guoxin, stated that the inventory impairment will be fully accounted for within two years, alleviating concerns about potential risks [2][4]. Group 1: Financial Performance - The company has experienced a consistent increase in revenue over the past decade, but its market value has not kept pace, leading to questions from shareholders [4]. - The company faced a significant decline in profitability due to the underperformance of the acquired French brand IRO, resulting in substantial asset impairment [5]. - As of the end of the 2024 fiscal year, the company's inventory impairment provision stood at 440 million yuan, with finished goods accounting for 351 million yuan [5][6]. Group 2: Strategic Direction - The company aims to become a globally competitive high-end fashion brand group, a goal established in 2015 that remains unchanged [7]. - The company focuses on high-end fashion rather than luxury brands, believing that the overall development of Chinese fashion is progressing positively [7]. - The company is committed to balancing online and offline sales, with offline sales currently accounting for 80% of total revenue, while online sales are growing at a faster rate [8]. Group 3: Brand Portfolio - The company has expanded its brand portfolio to include six brands, with some already in the harvest phase while others are still being nurtured [5][8]. - The brands under the company include ELLASSAY, Laurèl, Ed Hardy, IRO, self-portrait, and nobus, showcasing a diverse range of high-end fashion offerings [8]. Group 4: Market Trends - The company recognizes a K-shaped structure in consumer behavior, with both consumption upgrades and downgrades occurring simultaneously [7]. - The company believes that high-end consumption will continue to expand, driven by emotional value and brand premium [7].

Core Viewpoint - The company is currently experiencing a situation of increasing revenue but not increasing profit, primarily due to the underperformance of the acquired French brand IRO, which has led to significant asset impairment [5][6]. Group 1: Financial Performance - The company has maintained a growth trend in operating revenue over the past ten years, but its market value has not increased and has even declined [5]. - The acquisition of IRO in 2019 has not met expectations, resulting in a large impairment of goodwill due to performance issues exacerbated by the pandemic and geopolitical conflicts [5][6]. - As of the end of 2024, the company's inventory impairment provision stands at 440 million yuan, with finished goods accounting for 351 million yuan [6][7]. Group 2: Brand Strategy and Market Position - The company has expanded its brand portfolio from a single brand to six brands, with some already entering a harvest phase while others are still in cultivation [6]. - The long-term goal of the company is to become an internationally competitive high-end fashion brand group, focusing on high-end and fashion elements [8][9]. - The company believes that high-end consumption will continue to expand, despite the presence of both upward and downward trends in consumer behavior [8][9]. Group 3: Online and Offline Sales Strategy - Currently, offline sales account for over 80% of total sales, but the company is increasing its online investment as online growth is significantly faster [9][10]. - The company plans to continue expanding its offline presence but will be more selective about store locations and sizes to ensure better performance [9].

Group 1 - The core viewpoint is that Geli Si (603808.SH) has shown strong performance in Q1 2025, with optimistic profit expectations from multiple institutions [1][2] - The company achieved a revenue of 690 million yuan and a net profit attributable to shareholders of 40 million yuan, representing a year-on-year growth of 40% [1] - Shenwan Hongyuan noted that the performance recovery in Q1 2025 exceeded expectations, driven by stable domestic profits, accelerated overseas business handling, and effective cost reduction [1] Group 2 - Tianfeng Securities indicated that after excluding EdHardy from the consolidated financial statements, the comparable revenue growth was 1.5%, with domestic market revenue increasing by 8.1% year-on-year [1][2] - The company is focusing on a differentiated high-end multi-brand matrix, enhancing channel resource expansion and brand channel operational efficiency [1] - Guosheng Securities expects the company's core domestic brands to continue leading the industry, with the removal of EdHardy alleviating performance pressure [2]

Core Insights - The company reported a revenue increase in 2024 but faced significant challenges in overseas operations, resulting in a net loss [1][2] Financial Performance - In 2024, the company achieved an operating revenue of 3.036 billion yuan, a year-on-year increase of 4.14% [1] - The net profit attributable to shareholders was -310 million yuan, a decline of 392.99% year-on-year [1] - The basic earnings per share were -0.85 yuan, compared to 0.29 yuan in the same period last year [1] - The gross profit margin for 2024 was 67.36%, a decrease of 0.42 percentage points year-on-year [3] - The net profit margin was -8.42%, down 13.98 percentage points year-on-year [3] Brand Performance - The main brand, ELLASSAY, saw comprehensive development in both online and offline channels, with online sales growing by 55% year-on-year [2] - The German brand Laurèl increased its store count to 94 and achieved a revenue growth of 19% [2] - The UK brand self-portrait experienced a 21% increase in sales revenue, surpassing 500 million yuan [2] - The French brand IRO had a good performance in China, with revenue growth of 17% [2] Strategic Adjustments - The company transferred 50% of its stake in the subsidiary Dongming International, which holds the Ed Hardy brand, in December 2024, meaning Ed Hardy will not be included in the consolidated financial statements from 2025 [1] - The company is implementing cost reduction and efficiency improvement measures for its underperforming overseas operations [2] Market Trends - In Q1 2025, the company reported an operating revenue of 690 million yuan, a decline of 7.82% year-on-year, primarily due to the exclusion of Ed Hardy from the consolidated financials [4] - On a comparable basis, domestic market revenue grew by 8.1% year-on-year [4] Investment Outlook - The company has established a diverse brand matrix covering various market segments, including high-end fashion brands [5] - The projected earnings per share (EPS) for 2025-2027 are 0.51 yuan, 0.68 yuan, and 0.83 yuan, with corresponding price-to-earnings (PE) ratios of 14.0X, 10.5X, and 8.7X [5]

Investment Rating - The report maintains an "Outperform" rating for the company [1] Core Insights - The company has shown a significant recovery in Q1 2025, with a notable improvement in net profit and operational efficiency despite previous losses in 2024 due to one-time factors [7] - The company aims to become a competitive high-end fashion brand group, with a focus on domestic growth and brand acquisitions [7] Financial Data and Earnings Forecast - Total revenue for 2024 is projected at 3,036 million, with a slight decline to 3,008 million in 2025, followed by growth in subsequent years [6] - The net profit for Q1 2025 is reported at 41 million, a 40.2% increase year-on-year, indicating a positive trend in profitability [6][15] - The gross margin is expected to stabilize around 69% in the coming years, with a slight decrease noted in Q1 2025 [6][10] - The company plans to distribute a cash dividend of 0.5 yuan per share despite the overall loss in 2024, reflecting a commitment to shareholder returns [7] Brand Performance - Domestic core brands have shown positive revenue growth in 2024, with notable increases in revenue for SP, Laurèl, IRO, and the main brand [7] - Online sales have continued to grow rapidly, with a 32.4% increase in 2024, while offline sales remained stable [7] Cost and Inventory Management - The company has maintained a stable inventory level, with a slight decrease in stock compared to the previous year [7] - The sales expense ratio increased in 2024 but has shown signs of recovery in Q1 2025 [12][13]

Investment Rating - The investment rating for the company is "Accumulate" [11][18]. Core Views - The company's domestic business is stable, while overseas operations have been a drag on performance. However, there are signs of improvement in overseas business in Q1 2025, supported by foreign exchange gains that enhance profits [2][11]. Financial Summary - Revenue for 2024 is projected at 30.36 billion CNY, a year-on-year increase of 4.14%. The net profit attributable to the parent company is expected to be -3.10 billion CNY, a decline of 392.99% year-on-year. For Q1 2025, revenue is estimated at 6.90 billion CNY, a decrease of 7.82% year-on-year, while net profit is expected to be 0.41 billion CNY, an increase of 40.24% year-on-year [4][11]. - The earnings per share (EPS) for 2025 is projected to be 0.50 CNY, with estimates of 0.55 CNY and 0.59 CNY for 2026 and 2027 respectively. The target price is set at 8.0 CNY, based on a price-to-earnings (PE) ratio of 16 times, which is above the industry average [11][13]. - The company has a total market capitalization of 2,547 million CNY and a total equity of 2,535 million CNY, with a net asset value per share of 6.87 CNY [6][7]. Business Performance - In 2024, the domestic business showed a year-on-year revenue growth of 10%, while the overseas business, particularly the IRO brand, faced challenges that affected overall revenue growth. The gross profit margin decreased by 0.4 percentage points, and various expenses increased, leading to a significant rise in asset impairment losses [11]. - The company operates several brands, with revenue contributions from ELLASSAY, Laurel, SP, IRO, and EH showing mixed results. The online sales channel grew by 32.42%, while offline sales saw a slight decline [11]. Market Data - The stock price has fluctuated between 5.83 CNY and 8.81 CNY over the past 52 weeks, with a current price of 6.90 CNY [6][10]. - The company has a net debt ratio of -16.01%, indicating a strong balance sheet position [7].

Investment Rating - The report maintains a "Buy" rating for the company, with an adjusted profit forecast for 2025-2027 [5][8]. Core Views - The company is expected to face pressure on performance in 2024 due to overseas adjustments, but is anticipated to return to profitability in 2025 as it sheds burdens from its overseas business [5]. - The domestic core brand is leading the industry, with healthy growth in revenue, while overseas operations are expected to continue impacting overall performance negatively [3][5]. Financial Performance Summary - For 2024, the company is projected to have a revenue of 3.04 billion yuan, a year-on-year increase of 4%, but a net loss of 310 million yuan. Adjusted for one-time expenses, the net profit would be approximately 30 million yuan [1]. - In Q1 2025, the company reported a revenue of 690 million yuan, a decrease of 8% year-on-year, but a net profit of 40 million yuan, reflecting a 40% increase compared to the previous year [2]. - The gross margin for 2024 is expected to decline by 0.4 percentage points to 67.4%, with an overall net margin of -8.4% [1]. Market and Brand Analysis - The domestic market is showing robust growth, with a projected revenue increase of 10% in 2024 and 8.1% in Q1 2025 for the core brand [3]. - The company is focusing on enhancing its e-commerce channels, which have shown significant growth, with online sales increasing by 32.4% in 2024 [3]. - The main brands, including ELLASSAY and Laurel, are expected to continue their growth trajectory, with sales increases of 8% and 19% respectively in 2024 [4]. Cash Flow and Inventory Management - The company has effectively managed its cash flow, with a net operating cash flow of 420 million yuan at the end of 2024 [5]. - Inventory levels have decreased, with a year-on-year reduction of 12.3% by the end of 2024, indicating efficient inventory management [5].

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company is expected to benefit from the divestiture of inefficient businesses and aims for a leaner operation in 2025, with a projected recovery in profitability [12] - In 2024, the company reported a revenue of 3.04 billion yuan, a year-on-year increase of 4.1%, but a net loss attributable to shareholders of 310 million yuan [5][12] - The company anticipates a rebound in profits in 2025, with net profits projected at 160 million yuan, and earnings per share (EPS) expected to be 0.43 yuan [12] Revenue Performance - The company achieved a revenue of 3.04 billion yuan in 2024, with a year-on-year growth of 4.1% [5] - The first quarter of 2025 saw a revenue of 690 million yuan, a year-on-year decrease of 7.8% [6] - The revenue breakdown by brand shows that ELLASSAY, LAUREL, and IRO had varying performances, with IRO facing challenges in overseas markets [7][8] Profitability Metrics - The gross margin for 2024 decreased by 0.4 percentage points to 67.4% [9] - The company’s operating profit for 2024 was reported at -238 million yuan, with a projected recovery to 243 million yuan in 2025 [16] - The report indicates a significant increase in asset impairment losses in 2024, which impacted profitability [11] Financial Forecasts - The company’s net profit forecasts for 2025, 2026, and 2027 are 160 million yuan, 240 million yuan, and 330 million yuan respectively [12] - The projected EPS for the same years is 0.43 yuan, 0.65 yuan, and 0.91 yuan [12] - The report anticipates a decrease in the price-to-earnings (P/E) ratio from 24 in 2023 to 16 in 2025 [19] Operational Adjustments - The company plans to continue adjusting its overseas business operations and expects to see reduced impacts from the IRO brand in 2025 [12] - The total number of stores decreased by 14.5% by the end of March 2025, primarily due to the divestiture of the EH brand [8] Market Position - The company’s market capitalization is reported at 2.573 billion yuan, with a total share capital of 369 million shares [1] - The stock price as of the report is 6.97 yuan, with a 52-week range of 5.72 to 9.23 yuan [1]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company's revenue for 2024 was 3.036 billion, with a year-on-year growth of 4.1%, but it reported a net loss of 310 million due to impairment losses and one-time expenses totaling approximately 383 million [2][4] - The company plans to optimize its overseas business and has already taken steps to divest from the Ed Hardy brand, which will no longer be included in the consolidated financial statements [3][4] - The domestic business showed resilience with a revenue increase of 14% in the first half of 2024, despite challenges in the overseas market [4][5] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 3.036 billion, with a net loss of 310 million, primarily due to impairment losses [2] - The operating cash flow was positive at 417 million, indicating better cash management despite the net loss [2] - For Q1 2025, the company reported a revenue of 690 million, a decrease of 7.82% year-on-year, but the net profit increased by 40.24% due to reduced expenses [3][6] Brand Performance - The brands LAUREL and Self-Portrait showed the highest growth rates in 2024, while IRO faced challenges in Europe but grew by 17% in China [5] - The online sales strategy has been effective, with significant growth in e-commerce channels, particularly on platforms like Douyin and Tmall [5][9] Operational Efficiency - The company has been focusing on cost reduction and efficiency improvements, especially in its overseas operations, to mitigate losses [4][9] - Inventory levels decreased by 12% year-on-year, and inventory turnover days improved, indicating better inventory management [8] Future Outlook - The company maintains a positive outlook for revenue growth, projecting 3.263 billion for 2025 and 3.536 billion for 2026, with a gradual recovery in net profit expected [9][11] - The EPS is projected to improve from -0.84 in 2024 to 0.59 in 2025, reflecting a recovery in profitability [11]