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探营上海馆:以“AI赋能,种草新消费”,100多件新品将集中亮相
Di Yi Cai Jing· 2025-11-04 12:21
Core Viewpoint - The Shanghai Pavilion at the 8th China International Import Expo showcases the theme "AI Empowerment, Cultivating New Consumption," highlighting innovations in the construction of an international consumption center city through intelligent presentations and sustainable design [2]. Group 1: Brand Story - The "Brand Story" section focuses on brand economy and the launch economy, emphasizing the internationalization of local brands and the debut of international brands, showcasing how commercial brands contribute to the quality upgrade of the consumption sector [5]. - Notable exhibits include the "Blooming Secret Realm" jewelry from the century-old brand Lao Feng Xiang, which previously impressed at Milan Fashion Week [5]. - The pavilion features a dialogue and collaboration between Chinese and international brands, including LEGO's skyline exhibit of Shanghai [11]. Group 2: Consumption Innovation - The "Consumption Innovation" section addresses trends in personalized, emotional, and health-related consumption, showcasing AI's role in enhancing service and digital consumption [15]. - The "Silver Economy" area features a home care robot developed by Zhineng Technology [15]. - The "Children's Economy" area displays AI toys designed for emotional regulation and educational companionship, such as the Fuzozo doll and the chess-playing robot from SenseTime [17]. - The "Youth Economy" area highlights original IP incubation companies like Bilibili and showcases their latest animation generation model [18]. - The "Pet Economy" area features lifestyle products from the brand VETRESKA, including a cactus-shaped cat climbing frame [20]. Group 3: Experience Consumption - The third section explores the potential for consumption growth by breaking physical boundaries and creating new experience consumption scenarios through cultural tourism and night economy themes [22]. - The Shanghai Museum presents a "Mini version of the Egyptian Gods" scene, representing cultural IP [22]. - The "INS New Paradise" scene represents the night economy, featuring live DJ performances and dancing robots [23].
IP孵化GMV破1亿:创客匠人用实力让情怀落地
Group 1 - The core achievement of the company is that its annual GMV for IP incubation projects has surpassed 100 million, with monthly sales performance exceeding 1 million for benchmark cases, showcasing its leading position in the industry and boosting confidence among knowledge IP entrepreneurs [1][2] Group 2 - The company's success is attributed to its mature IP incubation system and diversified ecological layout, providing comprehensive and refined services from IP positioning and planning to content production, operation, and commercial monetization [2][3] - The founder IP club has gathered over 500 high-quality founder IPs, creating a collaborative platform for knowledge sharing, networking, and traffic acquisition [2][3] - In the health sector, a collaboration with the founder of Qihuang Chinese Medicine led to a peak GMV of 3 million in a single live broadcast and an annual revenue increase of over 12 million, demonstrating the effectiveness of the company's operational strategies and technical support [2][3] - The monthly sales cases span various fields such as education, workplace, and culture, with the company effectively matching knowledge content with market demand through personalized incubation plans [2][3] - The successful cases have helped the company build a powerful IP ecosystem, attracting more knowledge IPs and promoting the healthy development of its IP incubation projects [2][3] - The company is expected to continue its efforts in the IP incubation sector, aiming to achieve more remarkable results and contribute to the advancement of the knowledge economy [2][3]