Hot on the heels of announcing the seismic news that it’s joining forces with Chinese brand (and huge TV hardware manufacturer) Skyworth for its TV business from April 1 2026, Panasonic has now also revealed details of its new TV range for 2026. No doubt keen to show right away that its new partnership deal won’t stop it from being a prolific and serious TV brand, Panasonic’s new range is extensive, features multiple screen technologies and is designed to cater for an expansive range of budgets and needs.Th ...

Core Viewpoint - Panasonic is transferring its television sales business in North America and Europe to Skyworth Group, focusing instead on the Japanese domestic market and high-end model production to reduce costs related to personnel and logistics [1] Group 1 - The business adjustment is part of Panasonic's strategy to establish the most suitable operational model for its television business in different regions [1] - Alongside the announcement of the transfer, Panasonic is set to launch a new television product line for the North American and European markets in 2026 [1]

21世纪经济报道吴立洋 近日，据媒体报道，日本电子巨头松下将于今年4月将北美及欧洲的电视销售业务移交给创维集团，自 身则专注于日本本土市场销售及高端机型生产，目的是借此降低自身在人事、物流等方面的成本。 需要指出的是，松下电视业务的大规模变动早在一年前便已有所预兆。 2025年2月4日，松下召开集团经营改革说明会，松下公司社长、松下电器CEO楠见雄规在会上表示，松 下电器将在解散后重组为聚焦智能生活、元器件与解决方案领域的三家公司，各公司间相互独立。2月6 日，松下电器在官网发表声明表示，其电视业务具体变革仍在研讨中，尚未就出售或退出等相关事宜作 出决定。 而在更早之前的2024年9月，松下电视则在退出美国市场十年后，重新宣布推出OLED旗舰Z95A、次旗 舰Z85A，及MiniLED旗舰W95A三款产品，其中 Z95A采用了LG第二代 MLA OLED面板，W95A电视则 由TCL茂佳代工，三款机型均接入亚马逊Fire TV操作系统并联通亚马逊智能家居生态，三款产品尺寸 在55英寸至85英寸间，均定位在中高端市场。 但如今松下先后释出考虑出售电视业务的消息，与确认移交欧美市场销售业务，其单独重返美国市场的 ...

Core Insights - The television industry is facing rising costs due to increases in memory, panel, and precious metal prices, leading to a downward revision of the expected annual shipment volume for 2026 from a decrease of 0.3% to 0.6%, totaling approximately 194.81 million units [1] Group 1: Market Trends - From early 2025, television brands began stockpiling inventory due to uncertainties in international conditions, followed by inventory adjustments in the second quarter, resulting in a third-quarter shipment drop below 50 million units for the first time [3] - Despite promotional events in early 2026, such as the Super Bowl and FIFA World Cup, brands are accelerating inventory preparation due to rising prices of memory and panels, leading to a projected 2% year-on-year increase in first-quarter shipments to 46.51 million units [3] Group 2: Cost Analysis - The cost of panels constitutes approximately 40-50% of the total cost of a television, with prices starting to rise in January 2026. The supply of memory for televisions is being squeezed by demand from other applications, causing prices to increase significantly [3] - The proportion of DRAM in the bill of materials (BOM) for televisions has risen from 2.5-3% to 6-7% due to recent price adjustments, putting pressure on brand profitability, particularly for smaller players [4] Group 3: Product Development and Market Position - In 2026, favorable subsidy policies in the Chinese market will benefit Mini LED products, with major brands showcasing RGB television technology at CES 2026 and targeting more affordable sizes between 55-75 inches [4] - TrendForce has revised its forecast for Mini LED television penetration in 2026 to 10%, with shipments expected to approach 20 million units, while TCL is positioned to lead the Mini LED market with a market share exceeding 30% [4]

Core Insights - The article discusses the use of Automatic Content Recognition (ACR) technology in smart TVs, which tracks viewing habits and collects data for targeted advertising [3][12][17] - In 2022, advertisers spent approximately $18.6 billion on smart TV ads, with expectations for continued growth in this area [4] - ACR technology captures up to 7,200 images per hour, providing detailed insights into viewer preferences and personal information [6][17] Group 1: ACR Technology Overview - ACR operates in the background, identifying content displayed on screens by capturing screenshots and cross-referencing them with a media database [5] - This technology allows marketers to tailor content recommendations and track the effectiveness of advertisements [7] - The data collected includes sensitive personal information, raising concerns about potential misuse and privacy risks [8][18] Group 2: Privacy Concerns and User Control - Many users are unaware of ACR's presence and find it challenging to opt out due to complex settings [9][12] - The article provides instructions for disabling ACR on various smart TV brands, emphasizing the effort required to protect privacy [10][16][20] - Disabling ACR may limit some smart features of the TV, but it is recommended for those concerned about data privacy [16][18]

Core Insights - The black electronics industry is facing a significant market contraction, with China's TV market expected to see a shipment volume of 32.895 million units in 2025, a year-on-year decline of 8.5%, marking a 16-year low since 2010 [1] - The implementation of the new national subsidy policy in 2026, which operates on a "first come, first served" basis, is crucial for revitalizing consumer confidence and stimulating demand for upgrades in the black electronics sector [1] - Game-oriented TVs are emerging as a key strategy for manufacturers to attract younger consumers and drive demand for larger screens [1][2] Market Trends - The rise of console gaming and the emergence of domestic AAA games are driving the demand for high-refresh-rate, high-quality large-screen TVs, which are becoming central to home entertainment [2][3] - A recent report indicates that 45.3% of console gamers primarily use TVs as their display devices, significantly higher than monitors (16.5%) and projectors (15.0%) [3] - 77.3% of gamers are willing to consider dedicated gaming TVs to enhance their gaming experience, with 35.2% of heavy gamers prioritizing sound quality and immersion [3] Product Development - Major brands like Sony and Hisense are focusing on game-oriented products, with Sony launching the X90L gaming TV featuring PS5-specific functions, and Hisense releasing a custom TV linked to the game "Black Myth: Wukong" [5][6] - The anticipated release of several high-profile games in 2026 is expected to further boost market demand for gaming TVs [5] Consumer Preferences - Players prioritize features such as input lag, picture quality, and compatibility when selecting gaming TVs, with 41.3% emphasizing clarity and detail in visuals [8][9] - The trend towards larger screen sizes is evident, with average shipment sizes projected to approach 65 inches by 2025, and retail shares for ultra-large sizes (85, 98, and 100 inches) increasing [7][8] Technological Advancements - The competition in the display industry is shifting from mere specifications to user value, with advancements in technology such as variable refresh rates and low-latency modes becoming standard in gaming TVs [9] - Innovations in picture quality control and color calibration are critical, with companies like Sony and Hisense integrating advanced chips to enhance the gaming experience [9]

Core Viewpoint - TCL's new Thunderbird Peng 6 65-inch 4K ultra HD television offers high performance features such as a 144Hz refresh rate and high color gamut technology, providing an immersive visual experience for various entertainment activities [2] Product Features - The television is equipped with 3GB of RAM and 64GB of storage, ensuring smooth operation and the ability to install more applications without lag [2] - It includes smart voice control for convenient operation, catering to the entertainment needs of the entire family [2] Pricing and Promotion - Originally priced at 4799 yuan, the television is currently available on Tmall for a limited-time discount of 2973 yuan, bringing the final price down to 1826 yuan, highlighting its high cost-performance ratio [2] - The promotion is time-sensitive and stock is limited, encouraging quick purchases before the offer ends [2]

Core Insights - The article discusses the use of Automatic Content Recognition (ACR) technology in smart TVs, which tracks viewing habits and collects data for targeted advertising [3][12][17] - In 2022, advertisers spent approximately $18.6 billion on smart TV ads, with expectations for continued growth in this area [4] - ACR technology captures up to 7,200 images per hour, providing detailed insights into viewer preferences and personal information [6][17] Group 1: ACR Technology Overview - ACR operates in the background, identifying content displayed on screens by capturing screenshots and cross-referencing them with a media database [5][12] - The technology allows marketers to tailor content recommendations and track the effectiveness of advertisements [7][12] Group 2: Privacy Concerns - There are significant privacy risks associated with ACR, including potential exploitation of sensitive information, which could lead to identity theft [8][18] - Many users are unaware of ACR's presence and find it challenging to opt out due to complex settings [9][12] Group 3: Disabling ACR - The article provides detailed instructions on how to disable ACR on various smart TV brands, including Samsung, LG, Sony, Hisense, and TCL [10][11][20] - Disabling ACR may limit some smart features but enhances user privacy [16][18]

Core Viewpoint - The Texas Attorney General Ken Paxton has filed a lawsuit against several major television manufacturers, including Sony, Samsung, LG, Hisense, and TCL, accusing them of engaging in espionage activities for China by monitoring American citizens without their knowledge [1]. Group 1: Lawsuit Details - The lawsuit claims that these companies secretly recorded content viewed by consumers in Texas without their consent [1]. - The companies are accused of illegally using Automatic Content Recognition (ACR) technology to collect personal data, which poses risks to user privacy and sensitive information [1]. Group 2: Legal Implications - The lawsuit seeks a fine of $10,000 for each of the five companies for violating the Unfair Trade Practices Act [1]. - If the victims of the alleged espionage activities are over the age of 65, the fines could increase to $250,000 [1].

LONDON--(BUSINESS WIRE)-- #Omdia--Global TV shipments fell slightly year-on-year to 52.5 million in 3Q25, as one of the largest markets declined rapidly. Demand for TVs in China has been boosted by government subsidies over the last year, but funding is now running out in some regions and many consumers have already upgraded. As a result, in year-on-year shipments fell 11.2%, according to Omdia's new quarterly TV Sets Market Tracker. Data from Omdia's latest TV Sets (Emerging Technologies) Market Tracke. ...