Core Insights - The global TV brand shipment volume is projected to reach 92.5 million units in the first half of 2025, reflecting a year-on-year increase of 2% [1] - Mini LED TV shipments are expected to grow by 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi collectively increasing their market share to 62% [1] - The overall TV shipment forecast for 2025 has been revised down to 195.71 million units, a decrease of 1.1% year-on-year [1] Brand Performance - Samsung's shipment volume remains stable at 16.55 million units for both 1H24 and 1H25, with a slight decline in market share from 18.2% to 17.9% [2] - TCL's shipments are projected to increase by 12.5% from 12.52 million units in 1H24 to 14.08 million units in 1H25, raising its market share from 13.8% to 15.2% [2] - Hisense is expected to see a 7.3% increase in shipments, from 12.88 million units in 1H24 to 13.82 million units in 1H25, with market share rising from 14.2% to 14.9% [2] - Vizio's shipments grew by 13% in the first half of the year, with an expected annual growth of over 30% due to its acquisition by Walmart [4] Market Trends - The penetration rate of Mini LED TVs is projected to be around 6.6%, with significant contributions from TCL, Hisense, and Xiaomi [1] - OLED technology is expected to account for approximately 3.4% of the global TV market in 2025, with Samsung raising its shipment target to 2 million units, leading to a 5.6% year-on-year increase in OLED TV shipments [4] - High refresh rate TVs (120Hz and above) are anticipated to see a year-on-year growth rate of 24.4%, with a market penetration rate of 13.6% [4] - The overall TV market is experiencing a structural upgrade driven by technology, with brands focusing on Mini LED, OLED, and high refresh rate products to enhance competitiveness [5]

Core Viewpoint - The domestic TV market in China experienced growth in both volume and price in Q1 2025, with Mini LED TV penetration reaching 25.0% [1]. Group 1: Global LCD TV Panel Shipment Trends - The report outlines the trend of global LCD TV panel shipments from Q1 2022 to Q2 2025 (E) [2]. Group 2: LCD TV Panel Price Monthly Changes - It details the monthly price changes of LCD TV panels from April 2024 to April 2025 (E) [2]. Group 3: Domestic OLED TV Sales - The sales situation of domestic OLED TVs from Q1 2023 to Q1 2025 is analyzed [2]. Group 4: Quarterly Sales Volume Trends - The report provides insights into the quarterly sales volume trends of the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 5: Quarterly Sales Revenue Trends - It discusses the quarterly sales revenue trends of the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 6: Monthly Average Price Trends - The report covers the monthly average price trends of the domestic TV market from January 2024 to March 2025 [2]. Group 7: Brand Sales Volume Ranking - The sales volume ranking of brands in the domestic TV market for Q1 2025 and year-on-year comparisons are presented [2]. Group 8: Brand Sales Revenue Ranking - The sales revenue ranking of brands in the domestic TV market for Q1 2025 and year-on-year comparisons are included [2]. Group 9: Sales Volume Share by Size - The report analyzes the sales volume share trends by size segments in the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 10: Average Price Trends by Size - It discusses the average price trends by size segments in the domestic TV market from Q1 2023 to Q1 2025 [2]. Group 11: Mini LED TV Sales Situation - The sales situation of Mini LED TVs in the domestic market is detailed [2].

Core Viewpoint - The article discusses the recent launches of new television products by TCL and LG Electronics, highlighting their innovative features and pricing strategies in the competitive TV market [1][3]. TCL's New Product Launch - TCL has introduced the Q10L series QD-MiniLED televisions, available in four sizes: 65 inches, 75 inches, 85 inches, and 98 inches, with prices starting from 7499 yuan for the standard version and 8999 yuan for the Pro version [1]. - The Q10L series features a customized high-end material screen, eliminating black edges for an immersive viewing experience, and boasts a peak brightness of 4500 nits for the standard version and 6500 nits for the Pro version [2]. - The standard version includes 1680 local dimming zones and a professional color accuracy of ΔE < 0.99, while the Pro version has 3024 local dimming zones [2]. LG Electronics' New Product Launch - LG Electronics announced its 2025 OLED and QNED television models, set to launch globally starting March 18, focusing on user-friendly AI and enhanced picture quality [3]. - The new OLED Evo series features improved display algorithms and a new Alpha 11 processor, which enhances image quality by analyzing pixel-level details [4]. - LG's OLED screens are the first in the industry to receive UL Solutions certification for "perfect black," ensuring consistent black levels regardless of brightness or ambient light [5]. Pricing Information - In the Korean market, the pricing for LG's OLED series ranges from approximately 31,930 to 44,901 yuan for the 77-inch model and 45,899 to 64,857 yuan for the 83-inch model [7]. - The QNED series pricing includes 75-inch models priced between 15,915 and 23,398 yuan, and the 100-inch model priced at approximately 44,402 yuan [7].