1月29日，中国集邮有限公司在北京举办以"年货迎祥.骏驰纳福"为主题的年货节暨生肖产品发布活动。 这是《丙午年》生肖邮票设计师王红卫介绍《丙午年》生肖邮票设计理念和传统生肖文化的多元化表现 形式。 ...

Core Viewpoint - The launch of the "Year of the Horse" zodiac stamps and related cultural products has successfully attracted the attention of young people, marking a significant shift in the traditional stamp industry towards a more dynamic and engaging cultural experience [1][2][4]. Group 1: Cultural Engagement and Innovation - The "Year of the Horse" zodiac stamps are the first in China's history to involve public participation in the design process, utilizing a dual-review system of public and expert evaluations [2]. - The stamps, named "Chiyue Hongtu" and "Wanjun Zhenfu," feature vibrant designs that symbolize progress and hope for national prosperity [2]. - The introduction of the "Wujia Ge" plush toy, based on the stamp design, has resonated with young consumers, leading to a rapid sell-out of certain styles [2][3]. Group 2: Market Trends and Demographics - The stamp industry faces challenges, including a declining collector base, with over 60% of stamp subscribers in Jiangsu being over 50 years old [4]. - The initiative to open design submissions to the public reflects a proactive approach to rejuvenate traditional stamp culture and attract younger audiences [4]. - Collaborations with popular games and events, such as the partnership with "Black Myth: Wukong," have generated significant revenue and interest from younger demographics [4][5]. Group 3: Transformative Experiences - The establishment of themed post offices and cultural activities has transformed traditional postal services into interactive cultural hubs, enhancing visitor engagement [7][8]. - The integration of local cultural elements, such as the "Meng Xiong" themed post office, showcases the potential for innovative cultural expressions through stamps and postal services [7]. - The future of stamps lies in their ability to evolve from static symbols to dynamic cultural experiences, leveraging modern technology and popular culture to connect with younger audiences [9].

Core Points - China Post Group has initiated a public voting event for the design of the "Year of the Horse" zodiac stamp, marking the first time since 1980 that the public has been invited to contribute designs and participate in the selection process [1] - A total of 1,615 individuals registered to participate in the public review, with 101 selected to form a diverse jury representing various age groups and professions [1] - The design solicitation received a strong response, with 440 submissions from 169 designers, showcasing a wide age range from 8 to 84 years old [1] Summary by Categories Public Participation - The event signifies a shift towards "co-creation" in stamp design, allowing for broader public engagement [1] - The jury included professionals from various fields such as healthcare, design, education, law enforcement, banking, media, logistics, and retirees [1] Design Submission and Selection - The top 50 designs based on public votes will proceed to an expert review, with a total of 53 designs qualifying for the next round due to ties [1] - The selected designs will not only be featured on the zodiac stamp but will also be used in other postal products, cultural items, and digital collectibles [1] Future Opportunities - Designers whose works are shortlisted will be included in the "China Post Stamp Designer Talent Pool," providing them with future collaboration opportunities [1]