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全民共创
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我国生肖邮票设计进入“全民共创”时代
Ren Min Wang· 2025-08-26 05:35
Core Points - China Post Group has initiated a public voting event for the design of the "Year of the Horse" zodiac stamp, marking the first time since 1980 that the public has been invited to contribute designs and participate in the selection process [1] - A total of 1,615 individuals registered to participate in the public review, with 101 selected to form a diverse jury representing various age groups and professions [1] - The design solicitation received a strong response, with 440 submissions from 169 designers, showcasing a wide age range from 8 to 84 years old [1] Summary by Categories Public Participation - The event signifies a shift towards "co-creation" in stamp design, allowing for broader public engagement [1] - The jury included professionals from various fields such as healthcare, design, education, law enforcement, banking, media, logistics, and retirees [1] Design Submission and Selection - The top 50 designs based on public votes will proceed to an expert review, with a total of 53 designs qualifying for the next round due to ties [1] - The selected designs will not only be featured on the zodiac stamp but will also be used in other postal products, cultural items, and digital collectibles [1] Future Opportunities - Designers whose works are shortlisted will be included in the "China Post Stamp Designer Talent Pool," providing them with future collaboration opportunities [1]
文旅宣传,还可以这样玩
Xin Jing Bao· 2025-06-26 11:53
Core Viewpoint - The article discusses how Jiangsu and Hebei provinces have successfully utilized social media strategies to enhance their cultural tourism visibility, marking a shift from traditional official promotion to a more participatory and creative approach by the public [1][2][4]. Group 1: Jiangsu's Strategy - Jiangsu has transformed the "Su Chao" sports event into a phenomenon by integrating it with cultural tourism, creating a platform for city interaction and broad public engagement [2][5]. - The event serves as a medium to connect various sectors such as culture, tourism, and consumption, turning the competitive arena into a stage for cultural expression [2][5]. Group 2: Hebei's Approach - Hebei's slogan "So close, so beautiful, weekend in Hebei" has gained viral popularity, showcasing the power of a simple phrase to generate widespread engagement and participation [3][9]. - The slogan's success is attributed to its humorous contrast with physical distance, prompting users to creatively engage with the campaign across global landmarks [3][9]. Group 3: New Communication Dynamics - The success of both provinces highlights a new trend in tourism promotion where the focus shifts from traditional tourist attractions to social media interactions and user-generated content [4][5]. - The official entities in both provinces have adopted a supportive role, allowing grassroots creativity to flourish, which has led to increased public participation and enthusiasm [5][11]. Group 4: Future Challenges - As the tourism peak season approaches, the challenge lies in converting online engagement into real-world tourism experiences, ensuring that promotional efforts are backed by adequate infrastructure and services [11]. - The article emphasizes the need for a balance between catchy slogans and tangible offerings, as genuine tourist experiences are crucial for sustaining interest and economic benefits [11].