本次活动的打卡点涵盖景区景点、历史地标、潮流街区、艺术场馆等多元类型，为便于市民游客参 与，各点位均设有统一标识、专属二维码及清晰指引，部分点位将发放打卡手册。游客可通过抖音话题 打卡或线下集章两种方式参与，发布带#旅选上海超级元旦话题及点位POI的内容，或完成线路集章。 上海各区还规划了特色主题线路，如宝山"骏马迎新·悦见吴淞口第一缕阳光" 线路、徐汇"滨江艺术 探秘线"、浦东"从经典地标到未来之巅" 线路、青浦"江南冬韵·青浦地铁漫游之旅"线路、金山"吴跟越 角•醉美枫泾之旅"线路等，方便市民规划行程。 元旦文旅消费热潮将启！2026年1月1日至3日，由上海市、区文旅局联合主办的"旅选上海·超级元 旦"打卡活动将上线。 据了解，活动覆盖上海16区及临港新片区的超350个特色点位，邀市民游客以打卡创作的方式，共 赴辞旧迎新的文旅盛宴。活动以"全民共创、全民共享"为核心，借助元旦休闲消费需求与辞旧迎新情 感，活动将通过全民参与生成权威"元旦上海必打卡榜"，既为市民游客提供实用攻略，也助力打响"上 海文化""上海旅游"品牌。 "全民共创"是活动最大亮点——市民不再是单纯的体验者，更能成为上海文旅的"传播者"，产 ...

指尖聚光,让奋进力量直抵人 中国正能量,是技术创新的"窗 验田", 让主流声音破圈传播。 神舟昌中一号载人飞船密切协 the state the start and in the 奋斗的底色最动人,奋进的电量昂扬。远目 由中央网信办主办的2025中国正能量网络精品 集展播活动正式启动。活动聚焦"奋斗的你 奋进的中国"主题,征集遴选展播一批有内涵 有温度、有影响的正能量网络精品,为网络空 注入昂扬向上的磅礴力量。 中 le 中国正能量,是全民共创的"大舞台"。 让多元声音汇聚成潮。网络空间的活力, 源于每一个创作者的参与。在第十五届全 国全运会上,体育健儿们团结协作、顽强 拼搏,付出艰苦努力、不断突破超越;第 十三届世界运动会上,来自116个国家和 地区的近4000名运动员在成都共同谱写 了"运动无限气象万千"的精彩篇章 …… :0 FISU | 2025 UD World | Kay 2025 Ii 9009 1010 and and the Ball B ord Market 0 从大学生记录支教生活的VLOG，到民 管企业家分享创业历程的播客,多元 主体的参与让正能量内容告别"单向 输出"。形成"公声合唱 ...

近日，衡水老白干官微发布十八酒坊事业部2026年唐山市场厂商策略共识会的消息。当中介绍，十八酒 坊事业部总经理张永乐在发言中指出，要立足行业发展趋势与市场实际，为2026年发展明确方向。面对 白酒行业深度调整与消费趋势迭代的新形势，唯有主动求变方能行稳致远。 2026年，十八酒坊将以变革为核心驱动力，聚焦资源精准赋能，坚守唐山战略市场定位，优化盈利生态 布局，强化团队激励导向，多维推进品牌赋能，升级厂商合作模式，与经销商伙伴携手筑牢共赢生态， 共赴高质量发展新征程。 十八酒坊事业部副总经理靳少虎作《2026年十八酒坊事业部营销政策宣贯》时提到，要围绕年度核心战 略，紧扣市场实际与厂商需求，明确了2026年营销政策的核心导向，涵盖产品规划优化、经销商奖励机 制升级、渠道支持政策落地等关键内容。 靳少虎强调，新一年策略的核心是变革创新，要彻底摆脱传统压仓思维，转向"喝出来"的市场导向，提 升合作效率，为各项策略的落地执行提供清晰指引与务实支撑，进一步凝聚厂商之间的执行共识。 衡水老白干营销有限公司消费者部马良军带来了2026年十八酒坊传播策略分享。他提出，新一年品牌传 播将实现从"单向灌输"到"全民共创"的转型， ...

来源：环球网 当传统文旅IP陷入"同质化严重、年轻群体吸引力弱、变现路径单一"的发展瓶颈；当Z世代成为文旅消 费主力，对"互动参与"、"文化共鸣"的需求日益强烈；文旅行业亟需模式革新。2025年12月8日，飞扬 集团联合中国青年报启动的"山河宇宙计划"，以1亿元专项投入、"文旅+潮玩"跨界融合模式，为行业提 供了一个可复制的IP创新样本——它不仅让沉睡的文旅资源通过青年化表达"活"起来，更构建了"全民 共创、数实融合、长效运营"的文旅IP新生态，为文旅行业的转型升级注入强劲动能。 行业痛点倒逼革新：传统文旅IP的三大"枷锁" 长期以来，文旅IP开发始终面临难以突破的发展困境，成为制约行业高质量发展的核心枷锁： IP表达老化：多数文旅IP仍停留在"景区介绍+非遗展示"模式难以触达Z世代，导致IP传播力弱、用户粘 性不足； 开发模式封闭： 内容创作多依赖专业团队，公众参与度低，易陷入同质化竞争； 变现路径狭窄： 依赖文创产品与宣传片，与景区体验联动不足，商业价值难以释放。 共青团中央近期强调"激发青年文化创新活力，推动文化强国建设"，明确了文旅IP"年轻化、产业化、 国际化"的方向。在此背景下，"山河宇宙计划"正 ...

据介绍，该项目已获专项投入1亿元人民币，用于支持创作激励、技术开发与社群运营。活动同步启动五大社群， 包含设计师、故事架构师、卡牌主播、城市合伙人、推广大使。邀请全民共筑"山河宇宙"，五类核心共建者将享 有专属身份、活动优先参与权，深度参与内容共建。 活动海报。主办方供图 "我们希望通过全民共创的形式，让中华优秀传统文化以青年喜爱的潮玩为载体，走出历史、走向生活。"飞扬集 团相关负责人表示，山河故事的灵魂，来自每个人的视角，希望通过活动鼓励大众成为文化的讲述者与创作者。 未来，还将拓展至歌曲、动漫、实体文创等多种形态，构建可持续的IP内容生态。 12月8日，飞扬集团与中国青年报社共同发起大型文化IP生态共建的开放式项目——"山河宇宙计划"。该计划率先 启动"山河 青年"系列共创征集活动，邀请公众参与创作"可收藏、可触摸、可旅行"的潮玩卡牌。 中国青年报社相关负责人表示，文旅卡牌是一座连接历史与当下、实体与数字、山河与青年的桥梁。联合发起此 次活动，是主流媒体助力中华优秀传统文化创造性转化、创新性发展的积极探索，通过轻量化、互动型、可持续 的共创机制，让文旅资源在青年创意中焕发新生。 "山河 青年"系列共创征集 ...

Core Viewpoint - The article discusses the phenomenon of the "Elegant Penguin," a viral internet character that resonates with the emotional state of contemporary youth, embodying the balance between maintaining a facade of elegance while harboring inner chaos [4][22]. Group 1: Background and Emergence - The "Elegant Penguin," originally named "3D William Tell Penguin," was uploaded to a stock image library in 2014 and remained unnoticed until it was creatively reimagined by internet users in late 2024, leading to its viral success [14][18]. - The character's design features a humorous contrast between its formal attire (top hat, sunglasses, tie) and its clumsy movements, making it relatable and adaptable for various contexts [17][21]. Group 2: Cultural Significance - The "Elegant Penguin" reflects the duality of modern youth, who project a composed exterior while feeling overwhelmed by societal pressures such as work stress and academic demands [23][28]. - It serves as a cultural symbol that allows young people to express their frustrations humorously, transforming negative emotions into a shared experience [25][28]. Group 3: Viral Spread and Community Engagement - The character's popularity has sparked a widespread creative movement, with users producing diverse content, including dance videos and memes, which has led to its status as a social currency [19][34]. - The phenomenon has been amplified by AI technology and social media algorithms, making content creation accessible and engaging for a broad audience [39][40]. Group 4: Marketing and Brand Engagement - Brands have capitalized on the "Elegant Penguin" trend, integrating it into marketing campaigns and promotional materials, thus enhancing their appeal to younger consumers [37][39]. - The character's viral nature has led to its presence in various public spaces, creating a festive atmosphere and encouraging community interaction [38][39].

Core Viewpoint - The "Elegant Penguin" phenomenon has emerged as a cultural symbol among young people, reflecting their desire to humorously express the pressures of modern life while engaging in a collective online and offline celebration [7][12][23]. Group 1: Emergence of the "Elegant Penguin" - The "Elegant Penguin," originally named "3D William Tell Penguin," was uploaded to a stock image library in 2014 and remained unnoticed until it was creatively reimagined by internet users in late 2024, leading to its viral success [7][10]. - The penguin's design, characterized by its round shape and comical attire, creates a humorous contrast that resonates with audiences, allowing it to adapt to various contexts and emotions [10][12]. - The transformation from a simple 3D model to a cultural icon was driven by user-generated content, showcasing the power of creativity in digital spaces [12][15]. Group 2: Connection with Young People's Emotions - The "Elegant Penguin" encapsulates the duality of young people's lives, where they maintain a facade of elegance while internally grappling with stress and frustration from work and academic pressures [13][15]. - The penguin's expressions and accompanying captions resonate deeply with young adults, providing a humorous outlet for their shared experiences and frustrations [15][16]. - This phenomenon has evolved into a form of social currency, where shared humor fosters a sense of community and collective emotional relief among users [15][16]. Group 3: Viral Marketing and Brand Engagement - The rising popularity of the "Elegant Penguin" has attracted brands and celebrities, leading to widespread participation in the "penguin dance" challenge, which has become a new form of social engagement [17][20]. - Brands have leveraged the penguin's popularity for marketing campaigns, creating tailored content that resonates with younger audiences, thus enhancing their brand image [20][22]. - The integration of AI technology has lowered the barriers for content creation, allowing users of all ages to participate in the trend, further amplifying its reach and engagement [22][23]. Group 4: Cultural Impact and Future Outlook - The "Elegant Penguin" represents a shift in how young people express their emotions and cope with societal pressures, blending humor with a critique of modern life [23]. - While the trend may eventually fade, the underlying cultural shift towards collective creativity and emotional expression is likely to have lasting effects on social interactions and digital culture [23].

Group 1 - The 138th Canton Fair Development Forum focused on "2025 Sports Consumption and Industry Interaction," highlighting the role of the event in promoting the sports industry in the Greater Bay Area [1] - The forum emphasized the importance of design in sports products, with trends moving towards collaborative design, modularity, scene expansion, and digital integration, enhancing product functionality and user experience [1] - The event showcased innovative sports products, including advanced table tennis equipment and AI interactive mascots, demonstrating the integration of technology in sports [3][4] Group 2 - The esports industry is evolving from merely viewing competitions to organizing them, with regional leagues like "Yue Super" and "Su Super" generating multiple benefits for cities, including tourism and employment [2] - The "All Sports Guangzhou" mini-program developed by Guangzhou Mobile integrates various functions to enhance the sports and cultural tourism experience, utilizing AI and digital technologies for efficient service [4] - The event featured performances and interactive activities, creating a vibrant atmosphere and showcasing the potential of sports events to drive urban transformation and development [4]

Core Points - China Post Group has initiated a public voting event for the design of the "Year of the Horse" zodiac stamp, marking the first time since 1980 that the public has been invited to contribute designs and participate in the selection process [1] - A total of 1,615 individuals registered to participate in the public review, with 101 selected to form a diverse jury representing various age groups and professions [1] - The design solicitation received a strong response, with 440 submissions from 169 designers, showcasing a wide age range from 8 to 84 years old [1] Summary by Categories Public Participation - The event signifies a shift towards "co-creation" in stamp design, allowing for broader public engagement [1] - The jury included professionals from various fields such as healthcare, design, education, law enforcement, banking, media, logistics, and retirees [1] Design Submission and Selection - The top 50 designs based on public votes will proceed to an expert review, with a total of 53 designs qualifying for the next round due to ties [1] - The selected designs will not only be featured on the zodiac stamp but will also be used in other postal products, cultural items, and digital collectibles [1] Future Opportunities - Designers whose works are shortlisted will be included in the "China Post Stamp Designer Talent Pool," providing them with future collaboration opportunities [1]

Core Viewpoint - The article discusses how Jiangsu and Hebei provinces have successfully utilized social media strategies to enhance their cultural tourism visibility, marking a shift from traditional official promotion to a more participatory and creative approach by the public [1][2][4]. Group 1: Jiangsu's Strategy - Jiangsu has transformed the "Su Chao" sports event into a phenomenon by integrating it with cultural tourism, creating a platform for city interaction and broad public engagement [2][5]. - The event serves as a medium to connect various sectors such as culture, tourism, and consumption, turning the competitive arena into a stage for cultural expression [2][5]. Group 2: Hebei's Approach - Hebei's slogan "So close, so beautiful, weekend in Hebei" has gained viral popularity, showcasing the power of a simple phrase to generate widespread engagement and participation [3][9]. - The slogan's success is attributed to its humorous contrast with physical distance, prompting users to creatively engage with the campaign across global landmarks [3][9]. Group 3: New Communication Dynamics - The success of both provinces highlights a new trend in tourism promotion where the focus shifts from traditional tourist attractions to social media interactions and user-generated content [4][5]. - The official entities in both provinces have adopted a supportive role, allowing grassroots creativity to flourish, which has led to increased public participation and enthusiasm [5][11]. Group 4: Future Challenges - As the tourism peak season approaches, the challenge lies in converting online engagement into real-world tourism experiences, ensuring that promotional efforts are backed by adequate infrastructure and services [11]. - The article emphasizes the need for a balance between catchy slogans and tangible offerings, as genuine tourist experiences are crucial for sustaining interest and economic benefits [11].