然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 从流量触达走向留量沉淀 中国人民大学新闻学院教授 唐 铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播 ...

Core Viewpoint - The celebration of the 26th Chinese Journalist Day in Hangzhou emphasizes the importance of media integration and innovation in enhancing the city's role as a modern socialist metropolis, aligning with the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan" [1][4]. Group 1: Achievements and Awards - Hangzhou's media outlets received multiple accolades, including the first prize at the China Journalism Awards for the "Listening to Life" column and the second prize for the news piece on a retiring labor model [2]. - The Hangzhou Cultural Broadcasting and Television Group's AIGC news broadcasting system won the second prize for technological advancement from the China Film and Television Technology Society [2]. Group 2: Media Development and Innovation - Journalists in Hangzhou are focusing on creating impactful stories that resonate with the public, enhancing the city's image and spirit [3]. - The event highlighted the need for media professionals to embrace innovation and technology, with examples of using big data to drive content production and systemic changes in media practices [3][4]. Group 3: Strategic Directions - The 20th Central Committee's fourth plenary session outlined clear goals for enhancing mainstream media's guiding capabilities and international communication [4]. - Media professionals are encouraged to align with the Party's vision, maintain a strong positive narrative, and leverage innovation to drive the transformation of mainstream media [4].