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外媒曝微软Xbox部门深陷财务目标争议,激进指标或成创新掣肘
Huan Qiu Wang Zi Xun· 2025-07-08 02:58
Group 1 - Microsoft CFO Amy Hood has set an "unrealistic" financial target for the Xbox division, which may exacerbate ongoing operational challenges within the department [1][4] - The aggressive financial goals are disconnected from the current slowdown in the gaming industry, forcing teams to sacrifice long-term content quality for short-term financial metrics [1][4] - Since early 2025, the Xbox division has undergone multiple rounds of layoffs affecting approximately 9,000 employees globally, attributed to high infrastructure costs and integration pressures post-Activision Blizzard acquisition [4] Group 2 - The ambitious financial targets have directly impacted content production, leading to the cancellation of projects like "Everwild" and "Perfect Dark" due to budget overruns [4][5] - Xbox's subscription service, Game Pass, has seen an 8% year-over-year revenue increase in Q3 FY2025, primarily driven by older titles from Activision Blizzard rather than new original content [5] - Xbox hardware revenue continues to decline, with a 23% year-over-year drop in U.S. market sales in the first half of 2025, falling behind competitors like Sony's PS5 and Nintendo Switch [5] Group 3 - Industry analysts express concerns that without the Activision Blizzard acquisition, Xbox revenue would likely be in negative growth territory [5] - Hood's target requires Game Pass subscriptions to exceed 50 million by the end of FY2026, despite a slowdown in growth from 35% in 2024 to 12% currently, making it nearly impossible to meet this goal with existing strategies [5] - Former Xbox employees have indicated that financial pressures are stifling creativity, with significant budget cuts impacting the development of major titles and leading to a focus on less ambitious projects [6]
微软开启全球新一轮裁员:涉9000个岗位,游戏业务受冲击
Xin Lang Cai Jing· 2025-07-03 05:25
Group 1 - Microsoft announced a global workforce reduction affecting approximately 9,000 employees, which is less than 4% of its total workforce, impacting multiple teams, regions, and levels of staff [1] - The gaming division is undergoing significant changes, with hundreds of employees laid off from various studios, including those behind popular franchises like Call of Duty and Halo [1] - Microsoft has canceled several long-developed game projects, including Everwild and an original online game from ZeniMax Online Studios, as well as the reboot of Perfect Dark [1] Group 2 - Phil Spencer, CEO of Microsoft's gaming division, stated that the company is making strategic choices to focus on growth areas and improve agility and efficiency by reducing management layers [2] - Spencer mentioned that affected employees will receive priority consideration for other open positions within the company, emphasizing the strength of Microsoft's platform, hardware, and game development roadmap [2] - Microsoft has conducted multiple rounds of layoffs this year, totaling approximately 18,000 employees, including a previous reduction of over 6,000 in May and around 2,300 in June [2] Group 3 - The layoffs in the gaming division were anticipated due to pressure to improve profit margins following Microsoft's $69 billion acquisition of Activision Blizzard in October 2023 [3] - This marks the fourth major round of layoffs in the Xbox division over the past 18 months, with a focus on the marketing department [3] - As of July 2, Microsoft's stock price slightly decreased by 0.2% to $491.09 per share, with a total market capitalization of $3.65 trillion [3]