豆瓣7.9分持续维稳的口碑，开播即获30+品牌合作，全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围，那《新闻女王2》则是王 者归来。 自开播以来，层出不穷的名场面和金句、独立有张力的女性群像，一边紧贴新闻热点，一边探讨"新闻理想"，被观众称为"又新又旧"。如今临近收官，剧 情也丝毫没有疲软，反而一波强过一波的高潮戏码，近日，以10分钟一镜到底的长镜头再次惊艳观众，什么是淋漓尽致，什么是有效飙戏。 聊起这部剧，万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计，这部剧合作品牌超35个，总广告数达171个，集均广告6.84个。 这也意味着，其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录，其中单集12广更是与平台史冠持平。从商业维度来看， 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力，只要内容够好，广告主就会买单。 作为"新港剧"的标杆之作，《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定，不仅是一种"全员经 济上行的美"，也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...

Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]

Group 1 - The core viewpoint of the articles highlights TVB's strong performance in the Hong Kong free-to-air television market, maintaining a leading viewership share of 79% in the second quarter [1] - TVB's advertising revenue is expected to grow in 2025, driven by the successful launch of advertising services targeting the Greater Bay Area, which has gained widespread recognition from advertisers [1] - The company held a promotional event in Guangzhou on June 12, 2025, showcasing its content matrix and strategic partnerships with major companies like Tencent and Huawei, laying a solid foundation for revenue growth in the next 12 to 18 months [1] Group 2 - In the OTT streaming business, the average monthly active users remain around 2 million, with significant growth in digital advertising revenue across the company's digital assets, attributed to the launch of the myTVSuper "TV 3.0" plan [2] - The company is actively producing multiple co-productions, including "News Queen 2" and "Themis," with plans to start production on "Rose War" in the third quarter of 2025 [2] - TVB has established film production centers in Shenzhen and Guangzhou, aiming to create a comprehensive industry chain from creative incubation to production, promoting cultural integration between Hong Kong and mainland China [3] Group 3 - TVB anticipates a continued improvement in EBITDA for the fiscal year ending December 31, 2025, with a positive outlook for net profit [3]

Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined market share of 79% for its flagship channels [1] - The company's advertising revenue in Hong Kong is expected to grow in 2025, driven by increased contributions from advertising services in the Greater Bay Area [1] - A promotional event held in Guangzhou attracted significant interest from advertisers in the Greater Bay Area, laying a solid foundation for future revenue growth [1] Group 2 - The average monthly active users for the company's OTT streaming services remain around 2 million, with over 20% growth in tracking and subscription numbers compared to the previous year [2] - Digital advertising revenue across the company's digital assets has shown strong double-digit percentage growth, attributed to the launch of the myTVSuper "TV 3.0" plan [2] - The company is focused on producing several anticipated dramas, including "News Queen 2" and "Couple's Game," with multiple co-productions at different stages of production [2] Group 3 - The company reaffirms its expectation for continuous improvement in EBITDA and achieving positive net profit for the fiscal year ending December 31, 2025 [3]

Core Viewpoint - TVB is facing significant challenges as it transitions from a period of prosperity to decline, with its traditional programming losing influence and viewership, leading to a search for new revenue streams such as group broadcasting [4][14]. Group 1: TVB's Current Situation - TVB has experienced a continuous decline in profitability since 2014, culminating in a loss of HKD 4.91 billion in 2024, marking seven consecutive years of losses [4][11]. - The company has attempted various self-rescue strategies, including partnerships with mainland Chinese platforms and the introduction of new programming formats [4][6]. - Despite some successes in collaboration with mainland platforms, the overall impact on TVB's core business remains limited, and the influence of Hong Kong dramas continues to wane [6][10]. Group 2: Group Broadcasting as a Strategy - Group broadcasting, a new form of live streaming featuring multiple hosts, is being explored by TVB as a potential revenue source, leveraging the popularity of its veteran actors [8][10]. - While group broadcasting has attracted attention and generated viewer engagement, it risks damaging the actors' reputations and does not address the fundamental issues facing TVB's traditional programming [10][12]. Group 3: Future Outlook - TVB is optimistic about the potential for recovery in 2025, projecting a significant increase in EBITDA compared to 2024, with hopes of returning to profitability [11][12]. - However, the company faces several challenges, including a weak advertising market, underperformance of its OTT streaming services, and uncertainty in the co-production market with mainland China [11][12][14]. - The success of TVB's recovery efforts will largely depend on the performance of its co-produced dramas and the ability to regain its competitive edge in content production [14].