豆瓣7.9分持续维稳的口碑，开播即获30+品牌合作，全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围，那《新闻女王2》则是王 者归来。 自开播以来，层出不穷的名场面和金句、独立有张力的女性群像，一边紧贴新闻热点，一边探讨"新闻理想"，被观众称为"又新又旧"。如今临近收官，剧 情也丝毫没有疲软，反而一波强过一波的高潮戏码，近日，以10分钟一镜到底的长镜头再次惊艳观众，什么是淋漓尽致，什么是有效飙戏。 聊起这部剧，万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计，这部剧合作品牌超35个，总广告数达171个，集均广告6.84个。 这也意味着，其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录，其中单集12广更是与平台史冠持平。从商业维度来看， 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力，只要内容够好，广告主就会买单。 作为"新港剧"的标杆之作，《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定，不仅是一种"全员经 济上行的美"，也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...

2023年，短剧正热的风口，《新闻女王》横空出世，一转观众对长视频内容注水、节奏拖沓的印象。 大家觉得看《新闻女王》就像看短剧一样爽，行业也时不时讨论《新闻女王》的短剧化现象。好像只要剧集不注水、想尽办法给足爽感，国产剧就可以越 来越好。 到了2025年，《新闻女王》第二季播出，两年前的诸多讨论都有了更清晰的定论。 《新闻女王》不只是在节奏方面让观众在追剧过程中爽感爆棚这么简单，它更厉害在人物内核的稳定，以及背后价值的支撑。 无论是主角文慧心，还是配角许诗晴、张家妍，甚至是最大的反派古肇华，每个人的处事风格既符合人物性格，也很有逻辑。观众追剧，不仅觉得它爽， 还觉得爽得"很有道理"。 尽管在四位新闻女王为梁景仁复仇失败后，文慧心开始经历自己的脆弱时刻，剧情的精彩度和爽感稍有降低，但仍然不妨碍这部剧的优点——价值观走在 了观众的前面。 从《新闻女王》第一季到第二季，两年时间里，内娱丢掉道德枷锁大胆开麦的，少之又少。 内娱长剧，为何难产《新闻女王》？曾经我们以为是没有《新闻女王》这样的内容土壤，但等长剧进入到创作迷茫的十字路口时，我们或许清晰地意识 到，距离内容的金字塔顶端，长剧还有巨大的价值沟壑需要跨越。 文慧 ...

Core Insights - The cultivation of talent in the film and television industry is crucial for its development, with current challenges including a lack of top creators and the need to keep pace with technological advancements [1][2] Group 1: Talent Development Initiatives - The "Spring Seed Screenwriter Program" aims to discover and nurture new writing talent through a comprehensive support system, providing funding and guidance to emerging screenwriters [1] - Over the past year and a half, the program has identified outstanding writers from nearly 1,000 participants, distributing 1.25 million yuan in support for 25 quality projects [1] Group 2: Cross-Regional Collaboration - The "International Youth Director Development Program" seeks to find young directors with both local insights and international experience, offering various support methods including agency services and project incubation [2] - Successful examples of cross-regional collaboration, such as the series "News Queen," highlight the importance of blending local and mainland perspectives to resonate with audiences [2]

Core Insights - The conference focused on the cultivation of film and television talent and the co-creation of high-quality content, emphasizing a new model centered on talent, culture, and technology [1][2] Group 1: Talent Development Initiatives - The "Spring Seed Screenwriter Program" aims to address the talent shortage in the industry by discovering and nurturing new writers through a comprehensive support system, not just financial assistance [2] - Over the past year and a half, the program has engaged nearly a thousand participants, providing 1.25 million yuan in creative support for 25 quality projects [2] - The program includes various activities such as creative camps, master classes, and expert guidance to help young writers transition from academia to the industry [2] Group 2: International Collaboration - The "Haina International Young Director Development Program" seeks to find young directors with both local insights and international experience, offering services like director representation and opportunities to work on major projects [3] - In the past six years, over 300 screenwriters and 42 directors have had their first series aired on Youku, showcasing the effectiveness of these talent development initiatives [3] Group 3: Regional Cooperation in Content Creation - Cross-regional collaboration is highlighted as a key strategy for breaking resource barriers and enhancing creative vitality in the film and television industry [4] - The success of "The News Queen" exemplifies this collaborative approach, blending Hong Kong's unique storytelling with mainland audience preferences, serving as a model for future exchanges [4][7] - TVB's vice president emphasized the importance of maintaining traditional storytelling elements while also resonating with mainland viewers' aesthetic needs [7]

Core Insights - The cultivation of talent in the film and television industry is crucial for its development, as there is a shortage of top creators and industry veterans are struggling to keep up with technological advancements [1][2] Group 1: Industry Challenges - The Chinese film and television industry is undergoing profound changes, with short videos dominating user attention and traditional long-form content facing significant challenges [2] - The lack of talent is identified as a key constraint on industry upgrades, necessitating innovative breakthroughs in talent development [2] - The industry requires professionals who can integrate creative and operational capabilities, as well as those who can navigate the intersection of culture and technology [2][5] Group 2: Talent Development Initiatives - Tiger Whale Entertainment Group is exploring a new model centered on talent, culture, and technology to systematically cultivate hybrid talents that combine technical and artistic skills [1][5] - The "Spring Seed Screenwriter Program" aims to discover and nurture new talent by providing comprehensive support, including funding and mentorship [5] - The "Haina International Young Director Development Program" seeks to find young directors with both local and international perspectives, offering various forms of support [6] Group 3: Technological Integration - New technologies are reshaping content creation and necessitating a rethinking of talent training logic, with a focus on how technology can enhance artistic expression [9][13] - Tiger Whale's digital production initiatives, such as the use of virtual shooting technology, have significantly improved production efficiency and expanded creative possibilities [11][13] - The integration of AI in the filmmaking process is being explored to streamline various stages from pre-production to post-production [13] Group 4: Regional Collaboration - Cross-regional cooperation is becoming essential for breaking down resource barriers and stimulating creative vitality, with successful examples emerging from collaborations between mainland China and Hong Kong [14][16] - The success of "News Queen" exemplifies the benefits of regional collaboration, blending distinct narrative styles to appeal to a broader audience [16][19]

Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]

Core Insights - The article highlights the impressive evolution of Hong Kong actress Hu Xinger's Mandarin proficiency and acting skills, particularly in her recent role as a complex character in the drama "A Good Life" [1][3][9] - Hu Xinger's career trajectory reflects a resilient and pragmatic spirit, showcasing her continuous self-improvement and adaptability in the entertainment industry [3][5][10] Group 1: Career Development - Hu Xinger began her career in 1999 after winning third place in the Miss Hong Kong pageant and signed with TVB, where she faced industry scrutiny and initially played supporting roles [5][7] - A significant turning point in her career occurred in 2006 with her role in "Fat Tin's Happy Event," where she gained recognition for her dedication, including gaining 42 pounds for the character [5][7] - In 2015, Hu Xinger transitioned to the mainland Chinese entertainment industry, overcoming language barriers and establishing herself further [7][10] Group 2: Acting Philosophy - Hu Xinger emphasizes the importance of portraying characters with depth, stating that every role should be treated as a living entity with its own motivations, regardless of whether they are perceived as good or bad [9][10] - She believes that the audience values authenticity in performances, focusing on the realism of the character rather than their likability [9][10] Group 3: Industry Insights - The article discusses the evolution of Hong Kong dramas, noting that they have not ceased to innovate over the years, with recent successes drawing renewed attention from audiences [12] - Hu Xinger expresses a desire to contribute to the growth of Hong Kong dramas, collaborating with fellow actors to create resonant and beloved works [12]

Core Viewpoint - The article discusses the current state and future prospects of the Hong Kong entertainment industry, particularly focusing on the challenges and strategies of companies like TVB and ViuTV in engaging with the mainland Chinese market [1][19]. Group 1: Current Challenges - The Hong Kong entertainment industry is facing a significant decline in its influence and competitiveness in the mainland market, with a widening aesthetic gap and a lack of quality content production [11][19]. - TVB has experienced continuous profit declines since 2014, leading to reduced investment and quality in productions, which has resulted in fewer high-quality dramas [16][19]. - The emergence of ViuTV has created competition for TVB, as it targets a younger audience and adapts to the streaming trend, further challenging the traditional TV model [16][19]. Group 2: Strategies for Engagement - TVB has attempted to engage mainland audiences through live streaming and collaborations with platforms like Douyin, showcasing a shift towards more interactive and contemporary content [4][7]. - The company has also partnered with Tencent Video and other platforms to co-produce dramas, aiming to leverage the mainland market's potential [9][20]. - ViuTV has been exploring collaborations with mainland platforms to produce original quality dramas, which has helped improve its reputation in the mainland market [17][20]. Group 3: Cultural and Market Dynamics - The article highlights the cultural challenges faced by Hong Kong entertainers in adapting to the mainland market, where the audience's preferences have evolved significantly [19]. - Despite the challenges, there are opportunities for Hong Kong artists to gain recognition in the mainland through nostalgia and cultural connections, as seen with the resurgence of interest in Hong Kong music and dramas [12][14]. - The article emphasizes the need for innovation and adaptation in the Hong Kong entertainment industry to remain relevant and competitive in the rapidly changing landscape of mainland entertainment [20].

Core Viewpoint - Hong Kong needs a more contemporary and attractive urban narrative, and TVB plays a crucial role in shaping and disseminating the new Hong Kong story through collaborations and reforms aimed at revitalizing its cultural output [1][4]. Group 1: TVB's Strategic Collaborations - TVB announced new collaboration plans with mainland institutions, including co-production agreements with Tencent Video and strategic partnerships with TME to enhance entertainment and music in the Greater Bay Area [1]. - These collaborations represent the results of TVB's deep reforms over the past few years, focusing on integrating with mainland cultural contexts [1][2]. Group 2: Challenges and Reforms - TVB faced significant challenges around 2020, prompting its major shareholder, Chinese Culture Group, to intervene and push for comprehensive reforms due to the rapid development of the mainland entertainment industry [2]. - The current leadership has introduced external talent and restructured management, with 60% of the management team being new, aiming to blend different cultural insights and production styles [2][20]. Group 3: Content Creation and Market Positioning - The ability to create hit shows is seen as essential for TVB's survival, requiring a balance between local inspiration and broader appeal [3][7]. - TVB aims to maintain its core genres while innovating in storytelling and production methods to adapt to changing societal structures and audience expectations [7][8]. Group 4: Cultural and Economic Context - The perception of Hong Kong's cultural identity has become fragmented, with competition from other cities like Singapore and Macau intensifying [4]. - TVB's historical dominance in the local market has been challenged, with advertising revenue dropping significantly from HKD 29 billion in 2018 to under HKD 10 billion in 2020, but has since recovered to around HKD 14-15 billion [15]. Group 5: Future Directions and Innovations - TVB is exploring new revenue streams in the Greater Bay Area and considering the integration of AI in content production [18]. - The company is also focusing on building a team that understands both Hong Kong and mainland markets, aiming for a more effective integration of resources and talent [19][20].

Core Viewpoint - TVB is actively embracing the mainland market and focusing on deepening its integration within the Guangdong-Hong Kong-Macao Greater Bay Area as a key part of its overall strategy [1][2]. Group 1: Strategic Collaborations - TVB has announced strategic partnerships with Tencent Video, Huawei, and iFlytek, indicating a comprehensive approach to enhance its presence in the mainland market [1][2]. - The company has established film production centers in Shenzhen and Guangzhou, creating a localized operational system from creative incubation to production [3]. Group 2: Financial Performance and Future Outlook - TVB has faced continuous losses for seven years since 2018, but it projects a positive EBITDA of HKD 295 million for 2024 and anticipates a profit for the fiscal year 2025 [2]. - The company aims to leverage its integration with the mainland market as a crucial pathway to reversing its financial downturn [2]. Group 3: Content Development and Innovation - TVB is focusing on producing locally filmed series, with over ten shows created in the past two years, which have achieved good ratings in the mainland market [3]. - The company is integrating AI technology into its production processes, claiming a 50% increase in post-production efficiency through the application of AIGC technology [4]. Group 4: Talent Development and Market Adaptation - TVB plans to enhance the recognition of Hong Kong artists in the mainland by adopting a mentorship model to provide opportunities for newcomers [4]. - The company recognizes the need for a cultural shift towards innovation and experimentation, particularly in the context of AI applications and market demands [5]. Group 5: Upcoming Projects - TVB's 77 Studio has entered a strategic collaboration with Tencent Video to produce key projects, including adaptations of Jin Yong's classic works and contemporary urban dramas [6][8].