Core Viewpoint - The article discusses the current state and future prospects of the Hong Kong entertainment industry, particularly focusing on the challenges and strategies of companies like TVB and ViuTV in engaging with the mainland Chinese market [1][19]. Group 1: Current Challenges - The Hong Kong entertainment industry is facing a significant decline in its influence and competitiveness in the mainland market, with a widening aesthetic gap and a lack of quality content production [11][19]. - TVB has experienced continuous profit declines since 2014, leading to reduced investment and quality in productions, which has resulted in fewer high-quality dramas [16][19]. - The emergence of ViuTV has created competition for TVB, as it targets a younger audience and adapts to the streaming trend, further challenging the traditional TV model [16][19]. Group 2: Strategies for Engagement - TVB has attempted to engage mainland audiences through live streaming and collaborations with platforms like Douyin, showcasing a shift towards more interactive and contemporary content [4][7]. - The company has also partnered with Tencent Video and other platforms to co-produce dramas, aiming to leverage the mainland market's potential [9][20]. - ViuTV has been exploring collaborations with mainland platforms to produce original quality dramas, which has helped improve its reputation in the mainland market [17][20]. Group 3: Cultural and Market Dynamics - The article highlights the cultural challenges faced by Hong Kong entertainers in adapting to the mainland market, where the audience's preferences have evolved significantly [19]. - Despite the challenges, there are opportunities for Hong Kong artists to gain recognition in the mainland through nostalgia and cultural connections, as seen with the resurgence of interest in Hong Kong music and dramas [12][14]. - The article emphasizes the need for innovation and adaptation in the Hong Kong entertainment industry to remain relevant and competitive in the rapidly changing landscape of mainland entertainment [20].