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钟澍佳:从《新闻女王》到《玫瑰战争》,新港剧的涅槃之路
Nan Fang Du Shi Bao· 2025-08-29 09:47
Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]
港娱还能“红过罗湖”吗?
3 6 Ke· 2025-06-26 03:52
Core Viewpoint - The article discusses the current state and future prospects of the Hong Kong entertainment industry, particularly focusing on the challenges and strategies of companies like TVB and ViuTV in engaging with the mainland Chinese market [1][19]. Group 1: Current Challenges - The Hong Kong entertainment industry is facing a significant decline in its influence and competitiveness in the mainland market, with a widening aesthetic gap and a lack of quality content production [11][19]. - TVB has experienced continuous profit declines since 2014, leading to reduced investment and quality in productions, which has resulted in fewer high-quality dramas [16][19]. - The emergence of ViuTV has created competition for TVB, as it targets a younger audience and adapts to the streaming trend, further challenging the traditional TV model [16][19]. Group 2: Strategies for Engagement - TVB has attempted to engage mainland audiences through live streaming and collaborations with platforms like Douyin, showcasing a shift towards more interactive and contemporary content [4][7]. - The company has also partnered with Tencent Video and other platforms to co-produce dramas, aiming to leverage the mainland market's potential [9][20]. - ViuTV has been exploring collaborations with mainland platforms to produce original quality dramas, which has helped improve its reputation in the mainland market [17][20]. Group 3: Cultural and Market Dynamics - The article highlights the cultural challenges faced by Hong Kong entertainers in adapting to the mainland market, where the audience's preferences have evolved significantly [19]. - Despite the challenges, there are opportunities for Hong Kong artists to gain recognition in the mainland through nostalgia and cultural connections, as seen with the resurgence of interest in Hong Kong music and dramas [12][14]. - The article emphasizes the need for innovation and adaptation in the Hong Kong entertainment industry to remain relevant and competitive in the rapidly changing landscape of mainland entertainment [20].