"为国家存正史，为民族续文明，为人民抒情怀。" 肩负着这样的重要责任，全国纪录片行业代表日前会聚山东泰安，在"2025首届中国纪录片高质量发展论坛"上，围绕纪录片的形态、叙事、 传播等议题展开深入讨论，透视纪录片事业发展的多重探索。 新平台催生"微纪录片"新形态 2025年末，微纪录片《国宝时刻》悄然在电视大屏和网络上热起来。每天五分钟，认识一件国宝，借助超高清影像的沉浸体验，带领观众开 启一场跨越时空的文明之旅。 国家广播电视总局广播影视发展研究中心副主任史杰表示，目前长纪录片仍是业界主打品牌，但随着短视频平台的兴起与微短剧的火爆，也 让纪录片行业有了新的发展趋势，时长仅有几分钟的"微纪录片"进一步丰富了纪录片的内容和表现形式，并涌现出一批优秀作品。 《青春的奔赴》《跨越》等微纪录片，凭借轻体量、短篇幅、小成本，用文化共鸣和内容新形态增强了纪录片的吸引力；《中国官箴》《永 不尘封的档案》等微纪录片，依靠虚拟拍摄等新技术，让文物和历史更加鲜活…… "微纪录片的一个特点是跳出'解说+画面'的传统纪录片影像风格，努力探索主流价值立魂、影视剧方法塑形、故事化语态叙事、新技术手段 赋能的创作范式。"湖南广播电视台台长 ...

Core Insights - The broadcasting and television industry in China is evolving from a traditional content provider to a key player in the digital economy, significantly contributing to the growth of the real economy [1][5] - The industry is experiencing a transformation through content innovation, technological advancements, and industry integration, which is enhancing consumer experiences and driving economic growth [3][4][5] Content Innovation - High-quality productions are gaining nationwide attention, with the anti-war drama "Our Rivers and Mountains" reaching an audience of 8.81 billion across multiple platforms [2] - The documentary "National Treasure Moments" achieved over 150 million views on its first day, showcasing the effectiveness of premium content creation [2] - The micro-short drama segment is rapidly growing, with 94 micro-short dramas aired by 31 satellite channels in the first three quarters of 2025, achieving three times the viewership of the previous year [2] Technological Empowerment - AI technology is being widely adopted, with 97% of provincial TV stations utilizing it to enhance content quality and production efficiency [3] - Improvements in user experience for cable TV services have led to a resurgence in user numbers, marking the first increase in nearly eight years [3] Industry Integration - The integration of broadcasting with tourism is creating new consumer experiences, as seen in popular tourist destinations where shows like "Dreaming of the Star River" have increased local tourism [4] - The "Super League" events are combining sports with consumer experiences, leading to a 14.63% year-on-year increase in tourism spending during the Dragon Boat Festival [4] - The industry is expanding its reach through various integrations, including broadcasting with sports and live streaming, fostering a comprehensive service chain [4] Economic Impact - In the first half of 2025, the total revenue of the broadcasting and television service industry reached 688.41 billion, a year-on-year increase of 5.24%, with online audio-visual services accounting for 56.8% of the revenue [5] - The industry is playing an increasingly vital role in stimulating domestic demand, boosting consumption, and supporting the real economy, contributing to high-quality economic development [5]