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大屏小屏齐发力,开启视听新世界——广电视听行业生态持续重构激活消费新动能
Xin Hua Wang· 2025-11-21 02:40
Core Insights - The broadcasting and television industry in China is evolving from a traditional content provider to a key player in the digital economy, significantly contributing to the growth of the real economy [1][5] - The industry is experiencing a transformation through content innovation, technological advancements, and industry integration, which is enhancing consumer experiences and driving economic growth [3][4][5] Content Innovation - High-quality productions are gaining nationwide attention, with the anti-war drama "Our Rivers and Mountains" reaching an audience of 8.81 billion across multiple platforms [2] - The documentary "National Treasure Moments" achieved over 150 million views on its first day, showcasing the effectiveness of premium content creation [2] - The micro-short drama segment is rapidly growing, with 94 micro-short dramas aired by 31 satellite channels in the first three quarters of 2025, achieving three times the viewership of the previous year [2] Technological Empowerment - AI technology is being widely adopted, with 97% of provincial TV stations utilizing it to enhance content quality and production efficiency [3] - Improvements in user experience for cable TV services have led to a resurgence in user numbers, marking the first increase in nearly eight years [3] Industry Integration - The integration of broadcasting with tourism is creating new consumer experiences, as seen in popular tourist destinations where shows like "Dreaming of the Star River" have increased local tourism [4] - The "Super League" events are combining sports with consumer experiences, leading to a 14.63% year-on-year increase in tourism spending during the Dragon Boat Festival [4] - The industry is expanding its reach through various integrations, including broadcasting with sports and live streaming, fostering a comprehensive service chain [4] Economic Impact - In the first half of 2025, the total revenue of the broadcasting and television service industry reached 688.41 billion, a year-on-year increase of 5.24%, with online audio-visual services accounting for 56.8% of the revenue [5] - The industry is playing an increasingly vital role in stimulating domestic demand, boosting consumption, and supporting the real economy, contributing to high-quality economic development [5]
海南数字媒体实验室揭牌成立
Hai Nan Ri Bao· 2025-11-12 01:24
海南日报海口11月11日讯(海南日报全媒体记者 黎鹏)11月11日,海南数字媒体实验室揭牌成立, 旨在以人工智能等新质生产力驱动传媒领域系统性变革,为海南自由贸易港建设提供有力的舆论支撑和 数字赋能。 海南数字媒体实验室定位为省级数字媒体核心科研与实践平台。实验室建设紧密结合国家"十五 五"规划关于"人工智能+"和"深化主流媒体系统性变革"的战略方向,着力破解我省媒体在AI技术应用、 数据要素价值释放、国际传播效能等方面面临的技术瓶颈与共性挑战。 以人工智能等新质生产力驱动传媒领域系统性变革 海南数字媒体实验室揭牌成立 在解决各级媒体"如何找到适用技术"问题方面,实验室将建成数字媒体研发成果应用的"试验场", 通过建立开放的AI技术集成平台,引进并验证适用于媒体场景的人工智能、大数据、云计算等先进技 术,让各级媒体单位能够一站式体验和试用智能写作、文图生成、AI剪辑、虚拟主播等最新应用,精 准匹配需求,减少技术选型的盲目性。 在解决各级媒体"如何用好技术"问题方面,实验室将建成全省媒体应用新技术的"练兵场",通过常 态化的技术应用复盘机制和专题技术实训,帮助采编人员熟练掌握新工具、新流程,培养既懂内容又懂 技 ...
虚拟数字人产业迎来新机遇
Jing Ji Ri Bao· 2025-10-03 21:59
Core Viewpoint - The virtual digital human industry is experiencing significant growth opportunities driven by advancements in generative artificial intelligence (AIGC), virtual reality (VR), and augmented reality (AR), becoming a new engine for digital economic development [1] Group 1: Applications and Benefits - Virtual digital humans play a crucial role in the digital transformation of traditional industries, providing "replacement effects" by completing repetitive and labor-intensive tasks, thus reducing labor costs and enhancing work efficiency [2] - They also offer "enhancement effects" by supporting personalized customization, allowing for tailored interactions based on industry needs and customer preferences, which innovates service models and improves customer satisfaction [2] - In sectors like agriculture, virtual digital humans can provide real-time guidance on scientific planting and pest control, enhancing service accessibility and operational efficiency in the real economy [2] Group 2: Industry Demand and Development - The development of virtual digital humans must align with industry demands to gain sustainable growth momentum, addressing challenges such as high production costs and insufficient application scenarios [3] - By focusing on commercial logic and deeply exploring industry needs, the virtual digital human sector can adapt to practical applications, thereby demonstrating its substantial empowerment for industrial development [3] - Industry demand can also provide funding support for the optimization and technological evolution of virtual digital humans, reducing marginal costs and increasing capital returns through widespread application [3] Group 3: Technological Breakthroughs and Governance Innovation - The integration of cutting-edge technologies like generative AI, 3D modeling, voice synthesis, motion capture, and natural language processing is revitalizing the virtual digital human industry [4] - According to the "China Digital Human Development Report (2024)," the core market size for digital humans in China is expected to exceed 40 billion yuan by 2025, with the overall industry market size surpassing 600 billion yuan [4] - Key technological bottlenecks still exist, necessitating improvements in the resilience of the industrial and supply chains, particularly in the development of hardware like intelligent sensors and graphics computing chips, as well as software for modeling and rendering [4] - Establishing a comprehensive industry standard system, including key technology standards and ethical usage norms, is essential for governance innovation in the virtual digital human sector [4] - Strengthening policy guidance and support for the virtual digital human industry, while encouraging the development and application of key technologies, will foster high-quality industrial growth [4]
TikTok 公会的未来发展趋势:技术、文化与全球化的三重变奏
Sou Hu Cai Jing· 2025-08-21 03:03
Group 1: Technological Reconstruction - The application of AI tools has evolved from an auxiliary role to a core productivity driver by 2025, exemplified by a Nordic guild generating 1,000 localized virtual hosts at a cost of only 1/20 of traditional methods, achieving monthly revenue of $370,000 [1] - In Southeast Asia, a Vietnamese team utilizes ChatGPT-6 to produce 3,000 original videos daily, dominating 60% of the region's traffic and generating daily ad revenue exceeding $2 million [1] Group 2: Cultural Deepening - TikTok guilds are shifting from traffic competition to cultural sovereignty, with Indonesian guilds adapting the Mahabharata into rap battles, and Thai guilds creating virtual host emojis, resulting in a 300% higher interaction rate compared to static displays [3] - Brazilian guilds have transformed football economics into live broadcasts, achieving an average user engagement time of 18 minutes, significantly above the platform average, with annual GMV exceeding $50 million [3] Group 3: Globalization Strategy - TikTok guilds exhibit significant regional differentiation, with mature markets focusing on vertical fields, such as a U.S. guild generating over $800,000 in GMV through fitness equipment live teaching [6] - Emerging markets are becoming growth engines, with Southeast Asian guilds improving conversion rates by 40% through TikTok Shop, and Middle Eastern guilds controlling return rates below 10% by integrating local payment systems [6] Group 4: Compliance and Risk Management - Compliance has become a competitive barrier, with the Danish guild reducing violation rates by 90% through AI auditing systems, saving over $500,000 annually [7] - Brazilian guilds have lowered tax costs from 30% to 15% by utilizing a model combining Singapore company settlements with local legal teams [7] Group 5: Ecosystem Reconstruction - Leading guilds are creating closed ecosystems through "host incubation + supply chain integration + platform policy collaboration," with Vietnamese guilds supporting creators and generating over €2 million in sales from local crafts [8] - Innovative business models, such as a Brazilian guild's "virtual idol private live" subscription service, have achieved monthly revenues exceeding $150,000, with a renewal rate of 82% [8] Conclusion: Future Competitive Landscape - By 2025, TikTok guilds will compete through the integration of AI technology, cultural decoding, and global compliance systems, establishing dominance in the evolving landscape [9] - New entrants should leverage emerging market policy benefits and focus on niche verticals to navigate the competitive environment effectively [9]
第五届中国(北京)广电媒体融合发展大会即将启幕
Core Viewpoint - The fifth China (Beijing) Radio and Television Media Integration Development Conference will be held from May 21 to 22, focusing on the theme "Audio-Visual Without Boundaries, Value Co-Integration" to promote high-quality development in broadcasting and online audio-visual sectors [1][2]. Group 1: Conference Overview - The conference will feature 16 main activities and supporting projects, gathering various stakeholders including government departments, mainstream media, audio-visual institutions, technology companies, and experts to create a one-stop platform for policy interpretation, technical exchange, and industry cooperation [1]. - The event aims to establish four core platforms: "Innovative Demonstration, Intelligent Content Creation, Digital Integration, and Ecological Empowerment," which will serve as a "four-dimensional engine" for media transformation [1][2]. Group 2: Key Activities - The opening ceremony will include a main forum with representatives from major media organizations discussing systemic changes in mainstream media and the role of technology in enhancing content production [2]. - Sub-forums will address cutting-edge topics such as the construction of integrated communication evaluation systems, innovation in audio-visual new media, and the impact of AIGC on the audio-visual industry [2][3]. Group 3: Supporting Activities - The "AIGC Creation Camp" will provide practical training on AI technology to revitalize traditional culture and inspire new content creation methods [3]. - An immersive experience area will showcase advanced products like digital humans and virtual anchors, allowing participants to experience the charm of technology firsthand [3]. Group 4: Participation and Collaboration - The conference has attracted participation from mainstream media, internet platforms, technology companies, financial institutions, and academic think tanks, facilitating project roadshows, investment matching, and signing ceremonies to promote comprehensive integration of technology, content, capital, and scenarios [3][4]. - A new cross-border forum on "Health Science Popularization" will explore the "audio-visual + health" new track, expanding the industry's value boundaries [3].
广东:大力发展新型消费 推进“人工智能+消费”
Zhong Guo Xin Wen Wang· 2025-05-07 18:43
Group 1 - Guangdong Province is launching a special action plan to boost consumption, focusing on the development of new types of consumption, particularly through the integration of artificial intelligence and various technologies [1][2] - The plan emphasizes the promotion of AI applications in sectors such as elderly care, education, healthcare, government services, home decoration, and shopping payments, aiming to create demonstration applications in these areas [1] - Guangdong will accelerate the application of new technologies like AI large models, virtual reality, and digital twins to create integrated digital and physical scenarios, enhancing the digital consumption experience [1] Group 2 - The plan includes the "Robot+" initiative to explore and expand the application scenarios for robotics in consumer markets [2] - Guangdong aims to systematically reduce consumption restrictions, particularly in the real estate sector, by reviewing and adjusting existing purchasing, transfer, credit, and pricing limitations to stabilize the market [2] - The province encourages cities like Guangzhou and Shenzhen to relax vehicle purchase restrictions and implement new policies to facilitate car ownership, shifting from purchase management to usage management [2]
广东:大力推进“人工智能+消费” 组织开展“机器人+”行动
news flash· 2025-05-07 07:57
Core Viewpoint - Guangdong Province is actively promoting the integration of artificial intelligence with consumption to boost new types of consumption and enhance digital service ecosystems [1] Group 1: New Technology Applications - The government is accelerating the application of new technologies such as AI large models, virtual reality, holographic internet, and digital twins to create integrated digital scenarios [1] - There is a focus on deepening instant e-commerce applications and supporting platforms to build digital life service ecosystems in collaboration with communities and business circles [1] Group 2: Innovation in E-commerce - Support is being provided for live-streaming e-commerce platforms to innovate with virtual hosts and 3D live streaming formats for product promotion [1] Group 3: AI and Consumption Integration - The initiative aims to promote the development and application of new technologies and products such as autonomous driving, smart wearables, ultra-high-definition video, brain-computer interfaces, and additive manufacturing [1] - The application of AI is being demonstrated in typical scenarios including elderly care, education and training, healthcare, government services, home decoration, and shopping payments [1] Group 4: Robotics and Health Consumption - A "Robot+" initiative is being organized to explore consumer application scenarios for robotics [1] - The government is implementing a health consumption initiative to improve remote medical services and enhance the convenience of "Internet + healthcare" services [1] Group 5: Medical Aesthetics Development - There is a focus on the regulated and orderly development of medical aesthetics consumption, promoting emerging fields such as "light medical aesthetics" and anti-aging, while cultivating distinctive medical aesthetics brands [1] - The government plans to collect and publish provincial-level new consumption scenario cases and best practices for service consumption innovation, strengthening promotion efforts [1]
日媒:“数字偶像”能否席卷全球?
Huan Qiu Shi Bao· 2025-04-21 22:35
Group 1 - The article discusses the rising trend of virtual idols in Japan, exemplified by the virtual singer Mori Calliope, who performed at a sold-out concert in Hollywood, attracting around 4,000 fans [1] - The management company behind Mori Calliope, Hololive, aims to establish virtual idols as a significant cultural export from Japan, with nearly half of its idols primarily using English rather than Japanese [1] - A forecast predicts that the niche market for virtual idols could grow to nearly $4 billion in annual revenue by 2030 [1] Group 2 - The CEO of the management company, Motoaki Tanigo, highlights the potential competition from South Korea, where trained virtual idols may achieve exponential growth in the U.S. market [1] - Tanigo emphasizes that the human element behind virtual idols is crucial for connecting with fans, stating that they do not intend to use generative AI to create new virtual artists [2] - Professor Ken Okamoto from Kinki University expresses confidence in the industry's future, suggesting that advancements in virtual technologies may lead to a seamless integration of real life and virtual idol experiences [2]