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TikTok 公会的未来发展趋势:技术、文化与全球化的三重变奏
Sou Hu Cai Jing· 2025-08-21 03:03
一、技术重构:AI 与元宇宙驱动的工业化生产革命 在 TikTok 生态中,技术正在彻底改写内容生产与变现规则。2025 年,AI 工具的应用已从辅助性角色升级为核心生产力:北欧公会通过 Stable Diffusion 3.0 生成 1000 个本土化虚拟主播,成本仅为传统模式的 1/20,其矩阵号单月变现达 37 万美元,粉丝至今未察觉主播非真人。这种 "AI 数字人军团" 不仅实现 24 小时不间断直播,更能实时分析观众情绪调整互动策略,使打赏转化率提升 40%。在内容生产端,越南团队采用 ChatGPT-6 生成 500 版脚本,Sora 3.0 渲染 8K 素材,AI 声纹克隆完成本地化配音,日更 3000 条原创视频的工业化模式,垄断东南亚 60% 的擦边 球流量,单日广告收入突破 200 万美元。 元宇宙领域的突破更为震撼。美国公会与华纳音乐合作的 "虚拟科切拉音乐节",通过 NFT 门票、数字分身周边和 AR 特效打赏,单场营收达 4.2 亿美元,付费转化率比传统直播高 7 倍。西班牙公会将圣家堂数字化为 NFT 资产,用户可通过虚拟建筑游览、参与 "寻找高迪密码" 互动游戏, NFT 持有者 ...
第五届中国(北京)广电媒体融合发展大会即将启幕
Core Viewpoint - The fifth China (Beijing) Radio and Television Media Integration Development Conference will be held from May 21 to 22, focusing on the theme "Audio-Visual Without Boundaries, Value Co-Integration" to promote high-quality development in broadcasting and online audio-visual sectors [1][2]. Group 1: Conference Overview - The conference will feature 16 main activities and supporting projects, gathering various stakeholders including government departments, mainstream media, audio-visual institutions, technology companies, and experts to create a one-stop platform for policy interpretation, technical exchange, and industry cooperation [1]. - The event aims to establish four core platforms: "Innovative Demonstration, Intelligent Content Creation, Digital Integration, and Ecological Empowerment," which will serve as a "four-dimensional engine" for media transformation [1][2]. Group 2: Key Activities - The opening ceremony will include a main forum with representatives from major media organizations discussing systemic changes in mainstream media and the role of technology in enhancing content production [2]. - Sub-forums will address cutting-edge topics such as the construction of integrated communication evaluation systems, innovation in audio-visual new media, and the impact of AIGC on the audio-visual industry [2][3]. Group 3: Supporting Activities - The "AIGC Creation Camp" will provide practical training on AI technology to revitalize traditional culture and inspire new content creation methods [3]. - An immersive experience area will showcase advanced products like digital humans and virtual anchors, allowing participants to experience the charm of technology firsthand [3]. Group 4: Participation and Collaboration - The conference has attracted participation from mainstream media, internet platforms, technology companies, financial institutions, and academic think tanks, facilitating project roadshows, investment matching, and signing ceremonies to promote comprehensive integration of technology, content, capital, and scenarios [3][4]. - A new cross-border forum on "Health Science Popularization" will explore the "audio-visual + health" new track, expanding the industry's value boundaries [3].
广东:大力发展新型消费 推进“人工智能+消费”
Zhong Guo Xin Wen Wang· 2025-05-07 18:43
Group 1 - Guangdong Province is launching a special action plan to boost consumption, focusing on the development of new types of consumption, particularly through the integration of artificial intelligence and various technologies [1][2] - The plan emphasizes the promotion of AI applications in sectors such as elderly care, education, healthcare, government services, home decoration, and shopping payments, aiming to create demonstration applications in these areas [1] - Guangdong will accelerate the application of new technologies like AI large models, virtual reality, and digital twins to create integrated digital and physical scenarios, enhancing the digital consumption experience [1] Group 2 - The plan includes the "Robot+" initiative to explore and expand the application scenarios for robotics in consumer markets [2] - Guangdong aims to systematically reduce consumption restrictions, particularly in the real estate sector, by reviewing and adjusting existing purchasing, transfer, credit, and pricing limitations to stabilize the market [2] - The province encourages cities like Guangzhou and Shenzhen to relax vehicle purchase restrictions and implement new policies to facilitate car ownership, shifting from purchase management to usage management [2]
广东:大力推进“人工智能+消费” 组织开展“机器人+”行动
news flash· 2025-05-07 07:57
Core Viewpoint - Guangdong Province is actively promoting the integration of artificial intelligence with consumption to boost new types of consumption and enhance digital service ecosystems [1] Group 1: New Technology Applications - The government is accelerating the application of new technologies such as AI large models, virtual reality, holographic internet, and digital twins to create integrated digital scenarios [1] - There is a focus on deepening instant e-commerce applications and supporting platforms to build digital life service ecosystems in collaboration with communities and business circles [1] Group 2: Innovation in E-commerce - Support is being provided for live-streaming e-commerce platforms to innovate with virtual hosts and 3D live streaming formats for product promotion [1] Group 3: AI and Consumption Integration - The initiative aims to promote the development and application of new technologies and products such as autonomous driving, smart wearables, ultra-high-definition video, brain-computer interfaces, and additive manufacturing [1] - The application of AI is being demonstrated in typical scenarios including elderly care, education and training, healthcare, government services, home decoration, and shopping payments [1] Group 4: Robotics and Health Consumption - A "Robot+" initiative is being organized to explore consumer application scenarios for robotics [1] - The government is implementing a health consumption initiative to improve remote medical services and enhance the convenience of "Internet + healthcare" services [1] Group 5: Medical Aesthetics Development - There is a focus on the regulated and orderly development of medical aesthetics consumption, promoting emerging fields such as "light medical aesthetics" and anti-aging, while cultivating distinctive medical aesthetics brands [1] - The government plans to collect and publish provincial-level new consumption scenario cases and best practices for service consumption innovation, strengthening promotion efforts [1]