Core Viewpoint - The article discusses the rise of video podcasts in China, particularly focusing on the new show "The Crossroads" by Luo Yonghao, and compares it to the successful American podcast "The Joe Rogan Experience" [6][31]. Group 1: Video Podcast Popularity - Luo Yonghao's new video podcast has gained significant attention, achieving 20 million views within 24 hours and topping the Bilibili charts [11]. - The podcast format is becoming a new growth point for platforms like Bilibili and Xiaohongshu, which are investing in video podcasts to attract younger audiences [13][60]. - Video podcasts are seen as a way to create engaging content that combines entertainment with informative discussions, appealing to a broad audience [14][72]. Group 2: Comparison with Joe Rogan - The article highlights Joe Rogan's podcast as a benchmark, noting its $200 million exclusive deal with Spotify, which reflects the potential value of video podcasts [20][21]. - Rogan's show has a massive reach, with 190 million downloads per month, demonstrating the significant impact a well-executed podcast can have [21][23]. - The influence of guests on Rogan's show has led to notable market reactions, such as Tesla's stock drop following Elon Musk's appearance [24][25]. Group 3: Bilibili's Strategy - Bilibili aims to leverage video podcasts to transition from a niche platform to a broader content provider, aspiring to become China's version of YouTube [64][67]. - The platform has seen a 270% increase in video podcast consumption, indicating a growing user interest in this format [74]. - Bilibili's monthly active users on TV have reached nearly 100 million, suggesting that video podcasts are well-suited for casual viewing [69][72]. Group 4: Content Creation and Monetization - Video podcasts provide a rich source of content for platforms, allowing for spontaneous and authentic interactions that can be easily clipped for short-form content [49][53]. - The casual nature of video podcasts allows for effective advertising opportunities, as brands can integrate their messages into discussions without disrupting the flow [56][58]. - The success of video podcasts could significantly enhance Bilibili's advertising revenue, potentially challenging established players like YouTube [58][76].