摘要： 对今天的B站来说，视频播客也并不是一个要费尽心力去"新造"的概念，这是播客这种内容形式自然发展的产物，也是最快能够给平台上困于内容生产的 原生UP主们的"续命"之法。 视频播客，这个夏天"爆"了 2025年的这个夏天，视频播客成了播客行业无法回避的热点，无论看好还是唱衰，都难掩众多创作者跃跃欲试的洪流滚滚而来。因其始终增长缓慢，早年 间也被讨论过，视频化或成为新的流量增长点。而今，B站率发号角，小红书紧随其后，平台的推波助澜，再次把这一概念捧上台前。 播客赛道，这个过去始终徘徊在小圈层的产物，在借助更大众化的表达形式，重新热闹起来。 这一轮视频播客风潮，最直接的契机就是B站的大力推广，从站内的流量倾斜、创作者引入的声量，到即将上线的视频播客AI创作工具，B站的投入和决 心有目共睹。 不仅签下罗永浩、鲁豫、于谦这样的大IP用名人效应带动声量，也给予有专业生产能力的垂类创作者扶持机会。这套打法释放的信号，是要把"播客"这个 过去小而美的领域，借助名人、头部创作者的影响力，进一步扩充成大众消费内容。 然而B站的投入还是超出了行业的意料。 无论是10亿流量扶持计划，还是免费录制基地及AI剪辑工具（代号H），本 ...

以下文章来源于金错刀 ，作者宸希 金错刀 . 科技商业观察家。爆品战略提出者。 唠闲嗑，真有意思。 文 ｜ 宸希 编辑 ｜ 张一弛 来源｜ 金错刀 （ID：ijincuodao） 封面来源 ｜ IC photo 最近，全网都在看罗永浩唠闲嗑。 "真还传"告一段落之后，罗永浩以"罗永浩的十字路口"的IP重新开启新企划。 加起来将近10个小时的节目里，罗永浩和嘉宾们贡献了不少"名场面"，比如一向暴脾气的李想在谈及王兴时感动落泪，何小鹏第一次透露小鹏汽车是如 何"刮骨疗毒"的内幕等等。 这些"名场面"为短视频领域贡献了无数切片素材，一时间遍布全网。 而节目首期在24小时之内斩获全网2000万播放，登顶B站热榜榜首，24小时更是在全网达成15亿次曝光总量。 在罗永浩的数据之外，还有越来越多的"熟面孔"目前开启了自己的博客频道，从"万物皆能捧"的于谦、"普法先锋"罗翔到名嘴鲁豫，都在B站登上过视频播 客栏目。 播客在中国已经不算是新鲜玩意了，喜马拉雅、小宇宙等纯语音平台已经运营多年，但播客始终没有像短视频一样真正爆火过。 如今，B站、小红书等年轻人汇聚的平台，都把视频博客当作了一个新的增长点，比如B站就在上个月推出"视 ...

最近，全网都在看罗永浩唠闲嗑。 "真还传"告一段落之后，罗永浩以"罗永浩的十字路口"的IP重新开启新企划。 这档视频播客节目做了三期，罗永浩先后请来了车圈大咖李想、何小鹏以及脱口秀明星何广智。 加起来将近10个小时的节目里，罗永浩和嘉宾们贡献了不少"名场面"，比如一向暴脾气的李想在谈及王兴时感动落泪，何小鹏第一次透露小鹏汽车是如 何"刮骨疗毒"的内幕等等。 这些"名场面"为短视频领域贡献了无数切片素材，一时间遍布全网。 而节目首期在24小时之内斩获全网2000万播放，登顶B站热榜榜首，24小时更是在全网达成15亿次曝光总量。 在罗永浩的数据之外，还有越来越多的"熟面孔"目前开启了自己的博客频道，从"万物皆能捧"的于谦、"普法先锋"罗翔到名嘴鲁豫，都在B站登上过视频 播客栏目。 播客在中国已经不算是新鲜玩意了，喜马拉雅、小宇宙等纯语音平台已经运营多年，但播客始终没有像短视频一样真正爆火过。 如今，B站、小红书等年轻人汇聚的平台，都把视频博客当作了一个新的增长点，比如B站就在上个月推出"视频播客出圈计划"，从老罗、于谦到鲁豫， 都受到了B站的大手笔的流量扶持。 视频播客这种"看俩人唠闲嗑"的模式，凭什么让这么多大 ...

Core Viewpoint - Bilibili (B站) reported a record high revenue of 7.34 billion RMB for Q2 2025, with net profit and adjusted net profit reaching 220 million RMB and 560 million RMB respectively, aligning with market expectations and indicating a stable growth trajectory under its established strategy [2][3]. Financial Performance - Bilibili's revenue for the quarter was 73.4 billion RMB, with a year-on-year growth of approximately 17.5% to 20.3% [3]. - The advertising revenue was 2.45 billion RMB, showing a growth of around 20%, driven mainly by performance advertising [4]. - The revenue from value-added services reached 2.84 billion RMB, with an 11% increase, primarily supported by live streaming [4]. - The gaming segment, particularly the game "Three Kingdoms: Strategize the World," significantly contributed to profitability, achieving 1 billion RMB in revenue shortly after launch [4][5]. User Engagement and Growth - Bilibili's daily active users reached 109 million, a 7% year-on-year increase, while monthly active users hit 363 million, growing by 8% [7]. - The average daily usage time per user was 105 minutes, reflecting a 6-minute increase compared to the previous year [7]. - The number of monthly paying users reached 31 million, marking a 9% growth [7]. Content Ecosystem and Monetization - Bilibili is focusing on building a healthier content ecosystem, exploring avenues such as video podcasts and a more diversified monetization strategy for content creators (UP主) [3][14]. - The platform has seen a significant increase in advertising revenue from e-commerce, with a 41% year-on-year growth during the recent 618 shopping festival [10]. - The number of UP主 generating over 10 million GMV increased by 66%, indicating a robust growth in content-driven commerce [10]. Strategic Outlook - Bilibili aims to enhance its community atmosphere and explore valuable content creation, with video podcasts emerging as a promising area for growth [14][16]. - The platform's strategy includes connecting diverse user groups and creators, fostering a multi-faceted content ecosystem that supports both commercial and serious content creation [16].

Group 1: Recruitment Practices of Laopu Gold - Laopu Gold has specific physical requirements for its jewelry sales positions, including height (160-168 cm), weight (not exceeding 55 kg), and traditional appearance, with a maximum age of 30 years [1][2] - The recruitment process involves four rounds of screening, focusing more on personal attributes like appearance and temperament rather than educational background or work experience [2] Group 2: Launch of Mini LABUBU by Pop Mart - Pop Mart's founder announced the release of a Mini version of LABUBU, expanding its usage scenarios beyond just being attached to bags [5] - The financial report indicates that LABUBU's segment, THE MONSTERS, generated revenue of 4.81 billion yuan, accounting for 34.7% of the company's total revenue in the first half of the year [5] Group 3: KFC's New Brand Launch - KFC has launched two new fried chicken specialty stores, "Fried Chicken Brothers" focusing on Chinese and Korean styles, with prices starting at 4.8 yuan [8][9] - The stores are designed for takeout and delivery, operating from 11 AM to 2 AM, and feature unique cooking methods and flavors [9] Group 4: Game Science's New Release - Game Science announced its new game "Black Myth: Zhong Kui" at the Cologne Game Show, which is the second installment in the Black Myth series, continuing the theme of Chinese mythology [13] - The first game, "Black Myth: Wukong," achieved significant success with global sales of 28 million copies and over 9 billion yuan in revenue by the end of 2024 [14] Group 5: Kodak's Financial Crisis - Kodak is facing a severe financial crisis due to a $500 million debt and has warned investors about its potential inability to continue operations [15] - Following the announcement, Kodak's stock plummeted by 19.91%, reducing its market value to under $600 million, a significant drop from its peak of $31 billion in 1997 [15] Group 6: Introduction of Light Meal Packages on High-Speed Trains - High-speed trains are now offering light meal packages, with prices starting at 32 yuan, in response to passenger demand for healthier options [16] - The introduction of these packages follows feedback from nearly 1,200 passengers, with 47% expressing a desire for lighter meal choices [16] Group 7: Celebrity Involvement in Video Podcasts - The podcasting space is seeing an influx of celebrities, including Lu Yu and Luo Yonghao, who are launching their own video podcasts [19] - Luo Yonghao's podcast features high-profile guests and aims to engage audiences with longer, visually enhanced content [19]

Core Viewpoint - The podcast industry in China is facing significant challenges despite its potential, with recent leadership changes at major platforms like Xiaoyuzhou indicating instability and the need for a breakthrough in business models [3][4][5]. Group 1: Industry Dynamics - Recent departures of key personnel at Xiaoyuzhou, a leading podcast platform, could significantly impact its future direction, as these individuals were responsible for critical operational, content, and commercialization aspects [3]. - The Chinese podcast market has seen a surge in content creation, with over 10,000 shows launched, yet user engagement remains stagnant, with monthly active users hovering around one million [3][4]. - Despite the challenges, companies like Tencent Music and Bilibili are actively investing in the podcast space, indicating a strong belief in the market's potential [4][5]. Group 2: Audience Insights - According to the 2024 Podcast Industry Report by Ipsos, 78.7% of podcast listeners are aged 18-40, with 81.3% holding a bachelor's degree or higher, primarily from first-tier and new first-tier cities [7]. - The willingness to pay for podcast content is high, with 45.9% of users having purchased paid podcast programs in the past year, and 63.6% showing a high acceptance of advertisements [8][10]. Group 3: Commercial Viability - The podcast industry struggles with a "high cost, low return" environment, making it difficult for creators to fully commit to content production, with nearly 80% of creators working part-time [23]. - The average podcast creator spends 12.9 hours per episode, with significant time dedicated to editing, which further complicates the financial viability of podcasting as a full-time endeavor [22][23]. - Current monetization strategies primarily include ad placements, custom podcasts, listener donations, and paid content, with ad placements being the most accepted model at 72.7% [23]. Group 4: Competitive Landscape - The rise of AI and video podcasts presents both opportunities and challenges for traditional audio podcasts, with platforms like Google and ByteDance introducing AI podcast functionalities [28][31]. - Video podcasts are gaining traction, with platforms like Bilibili and Xiaoyuzhou exploring this format, which has shown significant audience growth and engagement [32][33]. - The integration of video into podcasting could potentially enhance monetization opportunities, as video content has established commercial pathways that audio alone has not yet fully realized [32][33].